Industry Specific

Competitor Insights

In-Depth Marketing: Learn Everything About Competitor Insights

Marketing has had a significant shift throughout the years. Understanding what customers want is not enough anymore, especially as social media platforms become powerful for marketing strategies. It is then that competitor analysis comes in handy, as they allow you to do thorough research on the market and its conditions instead of basing your marketing

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how to tag business on facebook

Online Business Promotion: How to Tag a Business on Your Facebook Page

As you probably know by now, online business promotion is essential to businesses’ success nowadays. But, as this happens, it becomes harder to gain visibility among the millions of companies attempting to promote their content. With almost three billion users, Facebook continues to gain popularity in social media marketing, but its algorithm has become a

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facebook business page cost ()

How to Create a Facebook Business Page and How Much Does a Page on Facebook Cost in 2023?

Facebook is unquestionably one of the best places to do this, whether you are a business owner or a marketer trying to build a significant online presence. With more than 2.8 billion active users monthly, Facebook offers a sizable audience for companies to interact with and market to. The expense of new creating a Facebook

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facebook page category

Choose the Right Facebook Page Category for Your Business

Facebook is a great social media platform that enables you to promote your business among its users, which are your potential customers. When selecting the right Facebook page category for your business, there are several factors that you have to consider. Your chosen type will impact your page’s appearance in Google and Facebook search results.

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how does reputation help a company to be more competitive

How Does Reputation Help a Company to Be More Competitive? + Tips to Get a Competitive Advantage

Sales and, thus, profitability are directly influenced by a company’s reputation. The strongest basis for establishing a strong client base and ensuring exceptional sales revenues is having a solid reputation in the industry. A bad reputation, on the other hand, can derail all marketing initiatives. Brand reputation can influence how people feel about its goods

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podium vs birdeye

Podium vs Birdeye: A 2023 Comparison to Help You Decide

The many complexities of social media and digital marketing provide a hurdle for companies nowadays. Local and small businesses find it more challenging to have an internet presence, control online reviews, and sustain favorable client relationships.  Don’t worry; that is what reputation management tools are made for, and Podium and Birdeye are among the most

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Review Sites in The US

5 Popular Health Care Providers Review Sites in The US

Reviews are crucial for any industry, and healthcare is no exception. Online reviews continue to gain popularity, and patients search for doctors’ reviews before they consider booking an appointment. The Web has become a tool for patients to know whether a doctor’s service is worth its price or if they offer a high-quality service.  To

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reputation crisis recovery

Companies That Have Rebuilt Their Reputation: Reputation Crisis Recovery

Reputation management is more critical than ever since more consumers look into businesses and individuals online before doing business with them. Reputations are built over time but can be destroyed in seconds. Even well-known brands go through some tough times. However, several companies have rebuilt their reputation that saved their fading brands. In this article,

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online review bias

Debunking the Myth: Separating Fact from Fiction in Online Review Bias

When making decisions about buying goods or services, online reviews have become crucial because they give us important information about other customers’ experiences, which we may use to make wise judgments. Online review bias is the propensity of certain reviewers to post comments that are not typical of their overall experiences. Extreme sentiments, limited memories,

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bank marketing strategies

Best Ways to Attract and Engage Banking Customers: Bank Marketing Strategies

Attracting new clients and maintaining old ones is critical in today’s competitive banking environment. You must offer unique, customized offerings to get their attention and create lasting relationships. Banks may build trust and loyalty in various ways, from maximizing digital channels and creating user-friendly mobile apps to offering specialized financial advice and incentive programs. In

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