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How Long Do Google Reviews Last?

How Long Do Google Reviews Last

Table of Contents

Table of Contents

Are you curious about how long Google reviews last? You’re not alone!

Many businesses rely on user reviews to build their reputation and attract new customers. Google has become one of the leading sources for online reviews, but many people need clarification on how long these reviews stay active.

This blog post will explore the answer to that question and discuss why it matters for your business. We’ll also provide tips on ensuring your positive customer feedback is seen by potential customers.

So let’s dive in and get started!

The Importance of Google reviews

One of the main benefits of Google business reviews is that they can help businesses reach a larger audience. By having customer reviews available online, potential customers will be able to see the experiences others have had and establish trust in the business before making a purchase. This can increase sales and brand loyalty.

Moreover, potential customers get a real-time look at how other people rate and view products or services, allowing them to make more informed decisions when selecting which products or services to buy.

Google reviews also allow businesses to get direct feedback from customers about what’s working well, what needs improvement, and where they stand compared to competitors. This provides invaluable insight that can be used to make improvements both on the product and customer experience front, resulting in increased satisfaction from existing customers and attracting new ones simultaneously.

Furthermore, Google reviews give brands more credibility as customers will know that the opinions shared come directly from those who have used them before.

Can a Company Delete Google Reviews?

Unfortunately, a company cannot delete Google reviews. This is because Google strives to protect its users and their more reviews, ensuring that all ratings are as accurate and unbiased as possible. As a result, companies are not allowed to modify or delete any ratings or more Google reviews.

Google takes this very seriously and has implemented numerous measures to prevent companies from being able to do so. Firstly, when a business creates a profile on Google My Business (GMB), the terms of service indicate that Google business profile reviews must not be edited or deleted. Furthermore, any attempt by businesses to do so will result in repercussions such as warnings or suspensions from GMB; depending on the severity of the misconduct, Google may even impose stricter penalties. 

How Long do Negative Google Reviews Last?

It’s no secret that a bad review on Google can send potential customers running for the hills. Studies have shown that nearly 80% of consumers trust online reviews as much as personal recommendations. And according to BrightLocal, 91% of 18-34-year-olds trust online reviews just as much as they would a personal recommendation. 

How Hard Is It to Remove a Google Review?

In cases where multiple reviews contain sensitive information, offensive language, or false claims, it may be necessary to remove them from Google. Fortunately, you can take steps to do so in a timely manner. 

The first step in removing a Google review is identifying the source of the issue and understanding why it needs to be removed. Suppose the review contains personal information such as names or contact details that must be removed for privacy reasons. In that case, this should be done quickly before any further action is taken. Suppose it shows an inappropriate content and the review violates Google’s guidelines on new reviews (such as including hate speech or promoting illegal activities). In that case, this will also need addressing before any other steps are taken. 

Once you have identified why you want to remove a particular review from your own business listing on Google Maps/My Business page, you should report it directly through their system by clicking “Flag as inappropriate” beneath each post. 

How Long Do Google Reviews Show uUp?

Google reviews can last an indefinite amount of time, depending on the platform hosting the reviews. Reviews posted on Google Maps and Google My Business are permanent, meaning they will remain visible until the reviewer or a business owner manually deletes them.

However, reviews posted through Google Ads or other third-party sites may come with an expiration date.

For example, customer reviews written via Google Ads expire after 60 days unless they are actively managed. Businesses must regularly check to ensure their customer reviews remain visible and up-to-date.

To help make this process easier, some review systems have automated email reminders that prompt businesses to keep track of their online customer feedback.

Do Google Reviews Ever Disappear?

Yes, Google reviews can indeed disappear. This usually happens when a user reports the review as inappropriate or irrelevant or if it appears to violate any of Google’s policies.

Moreover, some reviews may be removed due to automated filters that identify suspicious content or don’t accurately reflect a user’s experience with a business.

When a review is removed for any reason, it will no longer appear on the business listings page or in search results. It’s also important to understand that the reviewer won’t be notified about the removal of their post; it simply disappears from view.

The business owner will not be informed either, so if you think one of your reviews has been removed and would like to follow up with Google support, you can submit an appeal on the Help Center page.

In addition to being reported by other users or flagged by automatic filters, reviews may disappear if they have been inactive for too long. Reviews older than twelve months are automatically hidden from public view and can only be seen through a direct link.

If someone wishes to see such reviews again, they must re-publish them before their expiration date to be visible on the Google listing page.

Are Fake Google Reviews Illegal?

Fake Google reviews are a growing problem in the business world. Many businesses have been caught writing false and misleading reviews, both good and bad, to increase their visibility or discredit their competitors. While there is no clear law against this practice, it can still be considered illegal, depending on the circumstances.

Companies guilty of such practices could face significant fines and other penalties, such as being forced to issue refunds or corrective advertising campaigns. The FTC also considers any misrepresentation made by a company when promoting its products or services to violate consumer protection laws, which include posting false ratings and reviews online. 

Can Positive Google Reviews be Fake?

Yes, positive Google reviews can be fake. While these reviews can effectively boost a business’s online presence and help attract potential customers, there is no guarantee that they are genuine.

Fake reviews can come in the form of paid or incentivized reviews from companies, individuals who are associated with the business in some way, such as family members or friends, or simply from biased reviewers who were given preferential treatment for their positive feedback. 

How to Get More Positive Google Reviews

First and foremost, providing outstanding service or products is essential to get more positive Google reviews. If customers have an enjoyable experience with your business, they’re likely to remember it when asked for their opinion on Google.

Furthermore, ensure that you provide quality customer service by responding promptly and courteously to any customer inquiries or complaints. This goes a long way in demonstrating your commitment to meeting their needs and turning a negative situation into a positive one.

It would help if you also made it easy for customers to leave reviews on Google by including links directly from your website or emails. Consider offering incentives for those who take the time to write a review – such as discounts or coupons – as this may motivate them further.

Don’t be afraid to ask happy customers directly if they could leave you a review on Google – this shows them how much their opinions matter and helps boost the number of positive reviews you receive.

How to Hide Negative Google Reviews

Fortunately, there are ways to hide or minimize the impact of these reviews so that they don’t adversely affect potential customers.

The first step in hiding negative Google reviews is to respond quickly and professionally to any complaints you receive. This shows potential customers that you take customer service seriously and care about their experience with your business.

It also makes it easier for them to find positive responses from other customers, which helps offset the negative review.

The next step is to focus on getting more positive reviews than negative ones by asking satisfied customers to leave feedback online and offline through word-of-mouth marketing or other methods.

You should also ensure that you provide quality products/services at all times so that people don’t feel inclined to write a bad review in the first place!

How to Improve Your Google Star Rating

Here are some tips on how to improve your Google star rating:

1. Utilize customer feedback

The first step in improving your Google star rating is paying attention to what customers say about your business. Review customer feedback and use it to identify areas in which the business can improve its products or services. This will help you better understand customers’ needs and give you insights on how to better serve them in the future.

2. Respond quickly and positively

Businesses need to respond promptly and positively when a customer leaves a negative review or complains about something related to their experience with the company. Ignoring these issues can lead customers to feel neglected, which can cause them to leave bad reviews. When responding, try to be as helpful as possible and apologize for any inconvenience caused by the issue.

3. Take proactive steps

Besides responding quickly and positively when dealing with negative reviews, businesses should also take proactive steps towards improving their service and products before customers complain about them. This could include making changes based on customer feedback, researching current trends and innovations, or revamping existing processes for improved efficiency.

4. Use promotion strategies

Businesses should also make use of promotional techniques such as offering discounts or special offers, creating loyalty programs, providing rewards after specific numbers of purchases, or giving away free samples of new products or services to encourage more positive ratings from customers who are already happy with the company’s offerings.

5. Ask customers for reviews

Asking customers directly for positive reviews can be an effective method of increasing your Google star rating; however, it should be done tastefully and never forced upon anyone who isn’t already satisfied with their experience with the company.

Frequently Asked Questions

Why shouldn’t you delete negative reviews?

It is important not to delete negative reviews from a website or other online platforms, as the deletion of such reviews can lead to various long-term issues. For starters, deleting negative reviews may give the appearance that a company is trying to hide any issues or problems with its product or service. 

Do reviews expire?

It depends on the type of review. For example, product reviews typically do not expire as they provide an essential reference for potential customers looking to purchase. On the other hand, reviews like those used for restaurants or hotels may have a time limit as customers’ experiences with these establishments can change over time. 

How many reports does it take to delete a Google review?

It takes at least two reports to delete a Google review. However, more may be necessary, depending on the nature of the review and the response from Google. Anyone can make reports, but they are usually made by businesses or customers who feel that a review is inaccurate or misleading. 

Wrapping Up

Keeping up with customer feedback can help you maintain positive relationships while increasing traffic and sales from people viewing your ratings and comments on Google search results in pages. With this knowledge, you should now be able to optimize your digital marketing strategy around managing customer satisfaction over time!

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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