are fake reviews illegal

Are Fake Reviews Illegal? Exploring Fake Google Testimonials + FTC Update on Fake Reviews

Every review about the company is a critical means for building its digital reputation. The Federal Trade Commission, however, had to set new criteria for companies that seek deceptive positive ratings because of the increasing number of fraudulent reviews online. Negative feedback causes doubt in the eyes of potential customers, while positive ones contribute to […]

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buisiness reputation manager

The Ultimate Guide to Business Reputation Management: All You Need to Know

In a fast-paced industry where firms are continually inventing, expanding, and facing more competition, business reputation management is becoming more and more crucial. A strong and trustworthy brand can take years for business owners to build, but all of that hard work can be undone in an instant by a sudden negative reputation. Many companies

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reputation crisis recovery

Companies That Have Rebuilt Their Reputation: Reputation Crisis Recovery

Reputation management is more critical than ever since more consumers look into businesses and individuals online before doing business with them. Reputations are built over time but can be destroyed in seconds. Even well-known brands go through some tough times. However, several companies have rebuilt their reputation that saved their fading brands. In this article,

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dealing w reviews

The Most Effective Review Response Examples: Dealing With Reviews the Best Way

Recognizing consumer input promptly and honestly is always a good idea. That applies to good and bad reviews. Additionally, if you have a few review response samples on hand, you can make templates to increase response times and foster a welcoming feeling among your clients. Keep reading if you want to learn how to respond

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online review bias

Debunking the Myth: Separating Fact from Fiction in Online Review Bias

When making decisions about buying goods or services, online reviews have become crucial because they give us important information about other customers’ experiences, which we may use to make wise judgments. Online review bias is the propensity of certain reviewers to post comments that are not typical of their overall experiences. Extreme sentiments, limited memories,

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report fake reviews

How to Identify and Report Fake Google Reviews With Examples

For many large and small enterprises, negative evaluations are inevitable. But occasionally, you can receive a review that leaves you perplexed. It might be a fake, or it might just be absurd. Those crazy reviews can affect your business’s reputation. But don’t worry; we bring you the ultimate guide on how to report fake Google

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yelp online reputation management

Unveiling the Secrets of Successful Online Reputation Management on Yelp

Yelp is one of the most well-known review sites on the Internet. Where users can share their opinions and reviews about specific companies, the success of any company could be strongly impacted just by its online reputation. So, to preserve a favorable reputation and draw in new customers, it keeps monitoring and reacting to reviews

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boosted post vs facebook ads

Boosted Post vs Ads: Which One Is Better for You?

These days, social media is essential for business marketing. Facebook is one of the most popular platforms for promoting businesses. This social network initially launched its Ads platform in 2007. Throughout the years, the ways to advertise on Facebook have improved. These days, business owners use Facebook-boosted posts and Ads to promote their business pages.

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