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What to Look for in an Online Reputation Management Reseller Program

What to Look for in an Online Reputation Management Reseller Program

Table of Contents

Table of Contents

Picture yourself at a bustling networking event, and you overhear a group of professionals raving about a company that’s transformed its industry. They can’t stop singing its praises. 

Wouldn’t it be incredible if your clients could generate that same buzz online? The good news is they can!

With online reputation management reseller programs, you can help your clients become the talk of the digital town. In this blog post, we’ll dive into the essentials of selecting the perfect reseller program to skyrocket your clients’ online reputation and put them on the map.

5 Key Features of an Online Reputation Management Reseller Program

Alright, let’s get down to business. When searching for the perfect online reputation management reseller program, there are some essential features you should be looking for. 

Here’s a handy list of the top five features to consider. So, let’s dive in.

1. Reputation Management Companies Comprehensive Services

Look for a reseller program that offers a full suite of services to address all aspects of online reputation management.

These services should include the following:

  • Reputation services
  • Monitoring customer reviews
  • Review generation
  • Social media management
  • Content creation
  • Crisis management
  • Lead generation

The more comprehensive the services, the better equipped you’ll be to tackle any challenge your clients might face. Think of it as your all-in-one toolkit for your brand’s reputation.

And if you offer services to a unique niche, find programs that offer these specializations.

For instance, online reviews for home contractors are a total game-changer. Did you know that almost 75% of homeowners are online, and 88% trust online reviews?

So you wouldn’t want to choose an online reputation management reseller specializing in SaaS products, but rather local businesses. And keep an eye out for integrations with Yelp, CitySearch, and Google Business Profile. 

2. White Label Solutions

Imagine offering a top-notch reputation management service under your very own digital marketing brand. Pretty cool, right? 

That’s where white-label solutions come in, allowing you to rebrand the services provided by your reseller partner, so it looks like you’re the expert behind the magic. 

That way, your clients get a seamless experience, and you strengthen your brand identity. It’s a win-win situation.

Still not convinced? Here are some key benefits of the white label reputation management:

  • Brand consistency: Strengthen your brand identity and ensure that your clients associate the high-quality services they receive with your business.
  • Faster time-to-market: Developing your own reputation management services can be time-consuming and resource-intensive. But with the white label feature, you can quickly add new services to your portfolio without extensive research and development.
  • Cost-effective: You can save on development costs, staff training, and ongoing maintenance, allowing you to focus on growing your business and serving your clients.
  • Expertise and resources: Access a dedicated reputation management provider’s knowledge, skills, and technology. Give your clients top-notch services while allowing yourself to focus on your core competencies.

3. Advanced Reporting and Analytics

Data is your best friend when it comes to online reputation management. That’s why you’ll want a reseller program that offers advanced reporting and analytics, preferably in real-time.

With the cream-of-the-crop reporting and dashboard functionality, you can track your client’s progress, identify trends, and make data-driven decisions to improve their online presence.

For example, you might discover that your client gets the most positive reviews on Fridays, so you could focus on promoting new reviews on that day to maximize results.

Plus, you shouldn’t have to toggle back and forth between dozens of online review platforms.

You’ll want to integrate data from various sources to comprehensively view your client’s online reputation. Make sure the reseller program you choose supports integration with other tools, such as social media platforms, major review sites, and web analytics services.

In the fast-paced world of online reputation management, staying up-to-date is essential. Opt for a reseller program that offers real-time review monitoring and reporting, so you can quickly address any issues and capitalize on opportunities as they arise.

Negative reviews can make or break any business online. Tackling a bad review right after publication is the secret recipe for success.

And when you prioritize advanced reporting and analytics in your online reputation management reseller program, you’ll be well-equipped to drive success for your clients and showcase the value of your services.

4. Training and Support

Even the most seasoned professionals need a helping hand from time to time.

Choose a reseller program with top-notch training and support to help you become an online reputation management superstar. They might include webinars, documentation, or even one-on-one guidance from experts in the field.

Remember, the more knowledge and skills you have, the better you’ll be at supporting your clients and growing your business.

5. Pricing and Scalability

Last but not least, let’s talk dollars and cents. When selecting a reseller program, make sure it offers pricing options that suit your budget and business needs. 

Look for programs with flexible pricing plans or free trial options to ensure you can vet it before going “all in” with one online reputation management reseller. 

Also, you don’t want to be stuck with a program that doesn’t integrate with your existing tech stack or can’t help you scale as your business grows.

So choose an online reputation management tool with various integrations with other tools and platforms that’ll appeal to your client base. The most important integrations include CDPs, CRMs, social media tools, and more.

Best Online Reputation Management Reseller Programs

Are you ready to take your clients’ online reputation to new heights?

We’ve got just what you need. Here are some of the best online reputation management reseller programs that can help you offer top-notch services to your clients.

1. ReviewGrower

ReviewGrower is an online reputation management tool designed to help businesses automate and simplify their review generation process. 

Some standout features include:

  • Automated review requests via email or SMS.
  • Create personalized and branded review request messages.
  • Track and manage reviews across various platforms, such as Google, Facebook, and Yelp, all in one dashboard.
  • Create sub-users and grant them varying access to your client’s accounts.
  • Generate more leads with a proprietary Reputation Lead Generation Widget, SEO audit report, 5-star review calculator, and customer retention calculator.

ReviewGrower aims to make it easy to request and collect customer reviews, ultimately improving your online reputation and attracting more potential customers. 

Soon your Google reviews will start flooding in. And the best part? It’ll improve your brand reputation and trickle down to customer sentiment. 

2. BrightLocal

BrightLocal is a comprehensive reputation management software that offers various tools and solutions to help local businesses and marketing agencies improve their online visibility and build a positive reputation.

Some standout features include:

  • Local SEO tools
  • Citation building and management services
  • Review management tools
  • White-label reporting capabilities

With these features, businesses and agencies can easily track their online performance, manage their online reputation, and showcase their results to clients under their own branding.

3. Birdeye

Birdeye is a leading platform that helps businesses collect, manage, and leverage customer reviews to improve their online reputation.

 Some standout features include:

  • Automated review requests
  • Customizable review pages
  • Easy-to-use review widgets
  • Integration with over 3,000 software systems

With Birdeye’s reputation management features, businesses can respond to reviews in real-time, resolve customer issues quickly, and build lasting relationships with customers.

4. Reviewshake

Reviewshake is a reputation management platform that offers white-label reputation management.

Some standout features include:

  • Resell to other agencies
  • Review generation drip campaigns
  • White label dashboard
  • Social media marketing and sharing

Reviewshake is an excellent choice for marketing agencies looking to enhance their reputation management efforts and deliver exceptional results to their clients.

Frequently Asked Questions

What is an online reputation management reseller program?

An online reputation management reseller program allows businesses to offer reputation management services to their clients under their own brand while outsourcing the work to a specialized provider.

How can a reseller program benefit my business?

A reseller program can help expand your business offerings, attract more clients, and generate additional revenue without investing heavily in developing the expertise or infrastructure required for reputation management services.

What is white labeling in a reseller program?

White labeling is when the reseller program allows you to rebrand its services under your own company name, providing a seamless experience for your clients and reinforcing your brand identity.

How can I market and promote my online reputation management reseller services?

Develop a marketing strategy that includes content marketing, social media promotion, email campaigns, and targeted advertising to showcase the benefits and value of your online reputation management services.

Concluding Thoughts

The key to success lies in choosing an online reputation management reseller program that offers comprehensive services with white-label solutions at the right price. 

Investing in the proper online reputation management reseller will enable you to grow your business and consistently deliver outstanding client reviews.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

More from Joe Troyer

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