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The Best White Label SEO Tools for 2023

seo tools

Table of Contents

Table of Contents

If you’re wanting to expand the variety of SEO services that your clients are provided, then white label SEO tools are an ideal option. Through SEO reselling, or what is otherwise known as “white labeling”, it’ll enable you and/or your business to focus on its specialized skillset – be it web design, ecommerce solutions, digital advertising etc. Chances are most customers will require some form of search engine optimization related service; so why not become a part of this ever-growing market without having to build new tools and reporting capabilities yourself?

Opting for white label SEO tools is the perfect solution to avoid having to recruit additional personnel, use supplementary resources and training. You can simply keep doing what you do best while reselling someone else’s SEO toolkits and services.

What are White Labeling SEO Tools

White labeling has been a reality for quite some time, which allows you to give an unbranded version of the dashboard, analytics screens or output of an SEO tool. By incorporating your own branding and that of your clients on the end product or result from these toolsets, you can extend and enhance your services without any hassle.

“White labeling” with respect to SEO tools comes with the following options:

  • Personalizing a tool to be reflective of your organization’s identity and values.
  • Entrusting a client with the perfect tool to support their needs, even when you didn’t create it yourself.
  • Establishing a tailored domain name to house an arsenal of tools created by your company or third-party companies can be the best way to help you secure success.
  • Furthermore, services provided by others are billed discreetly.

Benefits of white label SEO tools

These SEO tools come with a raft of advantages:

  • The potential for expedited scalability when faced with unwavering demand.
  • By providing customers with an expanded suite of services, you can cater to their unique needs and exceed their expectations.
  • The capacity to execute a wider collection of up-sells with ease.
  • Have you ever wished to take your expertise on the go and collaborate with other companies for an additional boost in skill? Now, it’s possible!
  • The capacity to efficiently manage unexpected surges and drops in demand is invaluable.

An abundance of SEO tools are now available with “white label” features. Common examples include:

  • Reporting Tools
  • Auditing Tools
  • Analytics Tools
  • PPC Tools
  • Dashboards
  • Ecosystems of SEO tools

Deciding upon the right set of white label SEO tools can be perplexing. With each additional tool you integrate into your portfolio, it’s natural to question:

  • if you can train an existing worker to augment your offerings in an area?
  • if you can build a better tool?
  • if you can keep focusing on what you offer right now?

Luckily, you can find plenty of reviews regarding the most popular white label SEO tools. Our research team also has extensive experience and knowledge with many of these products that are presented below.

These are the best white label SEO tools for 2023 and our reviews will explore why.

What to Look For in a White Label SEO Tool

Unlocking the full potential of white label SEO tools requires setting two distinct criteria:

  • You can rest assured that this tool is reliable and powerful enough to meet all of your performance and functionality needs.
  • With your tool, you can customize it to fit your brand’s specifications and provide the best possible experience for your customers.

To determine the performance and functional requirements for an SEO tool, consider your budget, the type of software you are utilizing and what other providers are offering. Ultimately making a decision on which white label SEO tool to use comes down to one question: how effective is it?

If you are an SEO agency or professional looking to augment your services through white label or reseller solutions, then finding a tool “white labelled” in the exact manner as necessary should be at the top of your priority list.

To ensure your brand is consistently represented, white labelling provides an essential toolkit with the following features:

  • Provides users with the capability to make design decisions that are tailored to their business’s needs.
  • Designing personalized headers, footers, typography, and logos are some of the most commonly chosen options.
  • Customize your brand or client’s branding to create a uniform, professional look that stands out.
  • A quality white label SEO tool must enable users to customize it with their own logo in order to truly be successful.
  • With the ability to host your tool on a custom domain, you can uniquely brand and differentiate yourself from competitors.
  • to easily host SEO tools on custom domains or subdomains like WhiteLabelTool.YourAgency.com through cloud-hosting technology. With this innovative solution, you’ll be able to conveniently increase your online visibility and business presence without having to worry about the technical aspects of hosting a website yourself.
  • Transform your business reports with robust branding capabilities.
  • Guarantee that every stage of the customer experience is uniquely branded for you.
  • With the capacity to personalize your billing amount and particulars, you can alleviate stress and save money.
  • With professional-level white label SEO tools, you’re able to charge your desired rates while also enjoying a selection of payment provider integrations.
  • Seamless integration of essential data streams
  • Many white label SEO tools provide the ability to compile and analyze data from a variety of sources, making it easier to create a comprehensive report. With this functionality, you can import custom data into your analysis and get an accurate representation of all relevant information.

After verifying that a tool meets your functional and white-label criteria, you may start implementing it within your services.

Ready to maximize your business potential with analytics, auditing, site monitoring and PPC? Look no further! Check out the tactics below on how you can quickly start reselling SEO services.

White Label SEO Tactics

It’s a wise move to leverage white label SEO tools if you want to optimize your SEO offerings and hone in on what it is that you or your agency does best. To help ensure that these tools don’t become one-time use cases, they should be utilized with an overall business strategy. Here are some common practices for aligning white label SEO tools with corporate objectives:

  • By incorporating white label SEO tools into hosting or content management offers, your business can easily take advantage of the benefits it provides.
  • Gaining a leg up in the SEO game? Utilize white label audit request forms to generate leads and take your marketing strategy to the next level.
  • Maximize your potential as an SEO reseller by customizing white label tools and charging a fee to clients (if permissibility of such action is stipulated in the contract).
  • Generating automated outputs for customers that require zero manual labor
  • Automating your service agreements with the latest white label SEO tools will help you quickly catch up and stay ahead of your competition.
  • Harnessing the power of white label SEO tools for an internal team can be incredibly beneficial to any business. Streamline processes and increase productivity by bringing this high level functionality in-house!
  • By outsourcing the tasks that you struggle with and concentrating on what you do best, you can unlock your business’s full potential.

By leveraging white label tools, you can provide the same services as an agency or SEO professional without dedicating your entire team to the task. These intelligent solutions enable businesses like yours to broaden their reach and increase customer engagement across a variety of channels in turn increasing desirability of their services.

The Best White Label SEO Platforms

White label SEO platforms provide a comprehensive selection of white label SEO tools and services. Whether you wish to integrate them into your content management system or as a subdomain on your website, these solutions are quickly configurable with ease.

After you’ve configured the tools available to your clients and have set up their billing, they are able to view real-time reports, purchase additional services or products, and communicate with your agency in a streamlined fashion.

White label SEO platforms are a one-stop-shop that encompass each of the categories this guide will go over. All white label SEO tools, as well as communication channels with your business, can be found in one unified digital location.

Our guide concentrates primarily on white label SEO tools, but it’s important to mention that most of these platforms offer more than just tools. Link building, content management campaigns and a wide range of SEO services are among the extra benefits they provide. The integrated data-driven dashboard allows users to track service orders while monitoring their outcomes – creating immense value for customers in the process!

With the plethora of white label SEO platforms available, it can be difficult to narrow down your selection. However, many of these exceptional tools feature some key components that you should look out for in 2019. Your final decision may come down to a particular platform’s offerings and how they meet the needs of your customers.

To find our ranking on the topic, we examined a wide range of metrics including:

  • integrations
  • White label options
  • Pricing
  • Customer Experience
  • Additional offerings (link building, content campaigns, etc.)

1.) PosiRank All-in-One SEO Platform

Best for: Outsourcing off-page SEO and experienced agencies

To put it succinctly, PosiRank produces remarkable outcomes with its on-page and off-page SEO outsourcing options. Although not low cost, PosiRank offers a dizzying array of both “live” analytics and auditing tools, automation choices, and active site building elements consisting of citation cleaning services, paid links as well as content projects.

With PosiRank’s 125,000 product orders and 7,000 websites ranked on the first page of Google for targeted keywords. Their integrated SEO options within analytics dashboards is simply remarkable! Users can arrange regular “boosts” or one-off campaigns with ease. This tool will surely take your business to new heights!

SEO outsourcing may not be the cheapest option, but it is well within industry standards. Furthermore, skilled users can avail of higher-risk/higher-reward “gray power” options for optimal pricing deals. For example, a wholesale access fee of $300 (or credits) per month applies when you or your clients spend more than 300 credits – which then leads to the elimination of said monthly fee. Other packages include scholarships specially tailored to your website page that could increase visibility and attract customers.

Tools and services within the platform include:

  • Campaign Architect
  • Reputation Management
  • SEO Promotion
  • Sensitive Niche Promo’s
  • Content Orders
  • Onsite SEO
  • Build Assets That Rank (Sites and Videos)
  • Expert SEO Consultation
  • Backlink Cleanup


  • Basic – $200-$300/Month
  • Max – $1,000/Month

2.) WebCEO’s White Label SEO Platform

Best for: small agency

WebCEO provides a comprehensive, white label SEO platform that is an attractive option for freelancers and agencies looking to eliminate the need for outsourced off-page SEO services. For just $99/month you get all of this with their plan designed specifically for small to medium agencies:

  • Automated Scanning
  • API Access for white label SEO tools
  • Unlimited Projects
  • Unlimited Page Audits
  • Branded Reports
  • Unlimited SEO Leads / day

WebCEO’s beginning plan at $39 a month, and the agency option that pays off with growth from just $99 a month make this platform an ideal solution for freelancers or small to medium sized agencies who want to use WebCEO’s API for their own white-label products.

WebCEO stands out from the competition due to its comprehensive white labeling experience, automation of auditing and analysis processes, and flexibility when it comes to hosting their tools. What’s more alluring is that WebCEO offers a much lower price point than PosiRank while still providing an array of automated services and analytics! SEO Lead Reports are yet another bonus in using this platform – they can be generated either manually or automatically with detailed optimization recommendations for potential clients.


  • Starting Price: $39/month
  • Max Price: $299/month

3.) SERanking’s White Label SEO Platform

Best For: Automation and analysis that’s light on the pocket

SERanking’s White Label SEO platform is designed to aid the professional, agency and marketer. Our comprehensive white label system permits you to host cloud-based tools on your own server for complete personalization of style as well as custom invoicing based on performance. Moreover, our innovative billing options enable webmasters and agencies alike to charge customers per query or report requested – even a flat rate if need be!

SERanking stands out from the crowd with its unique offering of PPC competitor and social media management analysis tools. Additionally, it provides a wide array of automated or manual auditing, backlink checking, competition analysis, and traffic forecasting capabilities. Thanks to programmatic access users are able to generate custom dashboards and analyses for even better results – all that makes SERanking an indispensable tool for any SEO specialist!

A comprehensive list of features includes:

  • Fully White Labelled
  • API Access
  • Advanced Billing Options
  • Keyword Rank Tracker
  • Backlink Monitoring
  • Keyword Suggestion Tool
  • Website Auditing
  • SEO/PPC Competitor Research
  • Marketing Plan
  • Backlink Checker
  • Automated Reporting
  • Social Media Management
  • Keyword Grouper
  • Lead Generator
  • On-Page Checker
  • Page Change Monitoring


The icing on the cake is that you can get access to a full suite of analytics, billing, reporting and monitoring tools at prices ranging from as low as $23 for weekly monitoring up to $189 for daily monitoring with all the options.

  • Starting Price: $23/Month
  • Max Price: $189/Month

White Label SEO Platform Checklist

In order to pick the most suitable white label SEO platform for your business, take these essential elements into account:

  • Are you spending money on superfluous features when all that you need is a single white-label tool?
  • Does the platform have all of the data stream integrations that you need, and if not can they provide personalized data imports?
  • Are you looking for expert SEO support from an experienced off-site provider?
  • Are you looking for tools with unrestricted API access to create personalized solutions?

Pricing (Monthly):

  • Min: $23
  • Average: $266
  • Max: $1,000+

The Best White Label SEO Dashboards

White label SEO tools are all about delivering superior reporting and actionable insights to customers. Their usability and the opportunity to customize dashboards make them stand out from other options. While professionals working with an agency or as freelancers must closely inspect website information, clients prefer concise results that connect directly to their company objectives – this is where dashboards come into play.

Dashboards aren’t tools in their own right, but they are an essential part for both digital agencies and freelancers managing white label SEO accounts, as well as providing clients with the ability to use a white label SEO tool.

This year, we carefully assessed the following metrics to determine which white label SEO dashboards are superior:

  • Design
  • Reports – Usability and customizability
  • White Label Style Options
  • Mobile Apps
  • Dashboard mentions within reviews

1.) Cyfe

Best For: Agencies that need integrations and scalability

Cyfe’s white label SEO dashboard is distinctive due to its vast range of data integrations, cutting-edge features such as data mashup and adjustable exporting functions, plus comprehensive white label personalization.

Cyfe provides a whopping 144 integrations, as well as advanced customizations such as filtering, querying, and mash-ups for data enthusiasts. Additionally; sales data, social media data, SEO data, PPC data and analytics are supported in the dashboard. Custom sources can even allow freelancers or agencies to source information from client servers directly into their dashboards! With all of these features available at your fingertips – Cyfe is sure to be your go-to platform for organizing & displaying any type of digital content.

Reporting with Cyfe is efficient and comprehensive. Our customers love the convenience of receiving email or SMS notifications based on a wide range of data-driven events. Additionally, clients can manage their dashboards while keeping the established settings configured by our provider team intact.

The best part about Cyfe is that all customers are given access to unlimited dashboards! Not only can you customize these dashboards to fit your brand identity, but they also allow for branded reports and TV mode. With a custom domain, the possibilities with Cyfe really are endless.


  • Starting Price: $29/Month
  • Max Price: $20 per client / Month

2.) Dash This White Label SEO Dashboard

Best For: High production volume providers

Dash This is the leader in white label SEO dashboards, offering an impressive array of data sources and unparalleled customizable design capabilities.

Dash This stands out from other white label SEO dashboards with its ability to create high-end, totally customized dashboards. Dashboard headers, legends and graphs can all be designed in your brand’s colors. If you require specific fonts or a special design for your dashboard, the designers at Dash This will make it happen! With this level of customizability, you’ll have the perfect tool that fits both your needs and branding perfectly.

Accounts are granted access to three dashboards, with enterprise accounts having up to 100. What’s more, preset options and the capacity to swiftly replicate entire dashboards ensure that mid-to-large scale institutions can accelerate their dashboard services while still being able to customize where needed.

With Dash This, you can effortlessly integrate with an extensive set of applications. Here are a few which stand out from the rest:

Google Analytics, Google Ads (Adwords), Facebook Insights, Facebook Ads, Facebook Business Manager, Instagram, Instagram Ads, LinkedIn Pages, LinkedIn Ads, Twitter, YouTube, Google Search Console, SEMrush, Moz, Ahrefs, Majestic, Bing Ads, Google Business Profile, Mailchimp, DoubleClick Campaign Manager, DoubleClick Search, Adform, Keymetric, Campaign Monitor, GinzaMetrics, Perfect Audience, Marchex, Searchmetrics, Formstack, WebCEO, Brightcove, ClickMeter, and ComScore.


  • Starting Price: $33/month
  • Max Price: $599/month

3.) Agency Analytics

Best For: Mid to large-sized agencies that value efficiency

Agency Analytics is the premier white label SEO dashboard in its class, boasting features that make it a top choice for savvy customers. This includes extensive whitelabeling of dashboards, tailored “brands” to serve various clients, access to multiple data providers, automated reporting abilities and even a branded mobile app! With Agency Analytics as your go-to solution for marketing insights & optimization needs – you’re sure to be on the cutting edge.

Agency Analytics is unparalleled with its white label capabilities, boasting a detailed colour picker tool along with integrated icons and branding materials that work perfectly across all desktop and mobile applications. Additionally, you can host your dashboards on any platform of choice while having the ability to store your customisation settings in ‘profiles’ for future use. This offers an unbeatable level of control over your reporting solutions like never before!

It is renowned for its reporting capabilities. The platform enables you to establish scheduled reports and templates, customized according to your specified audiences. What’s even more impressive, they offer over 30 integrations with data providers – an unparalleled feature within the industry! Not only that but their integration also includes call tracking as well as review provider’s external sources of data – this gives you access to a much greater spectrum of insights which could help guide smarter decisions leading to better results.


  • Minimum: $39/Month
  • Maximum: $499/Month

White Label SEO Dashboard Checklist

Before you make a decision on which white label SEO dashboards are right for your business, take the following into account:

  • Are you searching for a comprehensive platform or an isolated dashboard solution?
  • Are you searching for a way to allow your clients to tailor their own dashboard?
  • What kind of data connections are necessary to be implemented?
  • Are you searching for design assistance with your dashboards?

The Best White Label SEO Analytics Tools

White label SEO providers are generally known for offering integrated dashboards and platforms. Yet, some truly shine in the sole discipline of analytics. Different users have different expectations when it comes to good analytics, so we strive to provide a variety of white label SEO analytical tools that meet their needs. More often than not, campaigns rely on certain essential data providers which can help them succeed and reach optimal results.

For us, a white label SEO analytics provider is one that offers an extensive range of data source integrations, advanced sorting and analysis options, as well as exclusive methods to acquire and assess information. In other words, they provide the best in terms of convenience and customer experience when it comes to finding insights from your website’s performance metrics.

To choose the most trusted white label analytics tools, we’ve organized them based on specific metrics as listed below:

  • Range of adoption
  • How many people have inquired about the price?
  • How current are the results?
  • Range of tools for analysis

1.) Authority Labs

Best For: E-Commerce and Local SEO

Authority Labs is the premier source for location-specific SEO data. Even though local optimization may not be essential in every strategy, it can contribute substantially to successful campaigns. Moreover, Authority Labs provides a multitude of impressive features such as 100% white labeling, customizable data collection techniques tailored to your clients’ needs, and world-class reporting analyses tools – making them undeniably the go-to provider.

The platform offers comprehensive data sets that are unrivaled by its competitors, such as clickstream information (click patterns for keywords), local keyword analytics classified by city, state or zip code, access to massive amounts of integrated data and custom-tailored methods to collect data.

If you or your clients rely heavily on local SEO or ecommerce-related data, Authority Labs’ newly redesigned API is the premier white label analytics tool available. Their cutting-edge datasets are highly customizable and allow for more flexible applications than ever before. Be sure to take advantage of their 100% white-labeled services.


  • Minimum: $99/Month
  • Max: $450/Month

2.) SEMRush

Best for: Seasoned freelancers and big agencies

SEMRush is one of the top choices among marketers for data-driven campaign management. However, what they might not know is that SEMRush also offers white label ability at an enterprise level. We believe it to be amongst the most reliable and efficient analytics tools available due to its broad range of accessible information sources, user-friendly dashboards already familiar with many industry professionals, and continuous refinement over several years as a tool set.

SEMRush’s reports are generated from a multitude of data sources such as:

  • Organic Research
  • Advertising Research
  • Display Advertising Tool
  • Backlinks
  • Keyword Research
  • Product Listing Ads

Combining all available data sources from SEMRush, generating regularly scheduled and aesthetically pleasing reports is a powerful benefit for any respected agency.

With SEMRush, uncovering valuable insights from a flood of data is easy with their selection of proprietary tools. On top of that, you can easily access these resources through white label for:

  • Position Tracking
  • Site Audit
  • Social Media Tracker
  • Social Media Poster
  • Brand Monitoring
  • On Page SEO Checker
  • Backlink Audit Tool
  • Organic Traffic Insights
  • Content Analyzer
  • PPC Keyword Tool

To make things even sweeter, SEMRush’s enterprise plans offer API access. This means you can create your own dashboard with a premier data source that has limitless possibilities.


  • Minimum: $333/Month
  • Maximum: $399+/Month

3.) WooRank

Best For: Agencies that deal with non-marketing professionals

WooRank stands out from the competition, offering a full range of datasets that SEMRush and Authority Labs don’t. While they are focused on providing SERPs data and user behavior in search engines, WooRank provides invaluable insight into website optimization with helpful tips for usability, use patterns, technical site issues – all while giving you an analysis to evaluate your direct competitor performance.

If you’re searching for an affordable PDF reporting tool with customizable features, look no further than WooRank! Not only is it budget-friendly, but you’ll also be able to benefit from white label marketing checklists, competitor comparison data and website tracking. All this will help ensure that your website shines brightly in the digital space by highlighting its strong points while simultaneously pointing out areas of improvement.

When compared to other tools in the same category, WooRank stands apart by tying SEO-related data directly with business outcomes. Thus, it is a perfect solution for those who need actionable insights and deliverables that are accessible to non-marketers within any client organisation. With its capacity to produce more detailed raw information than others available on the market, WooRank should be an essential tool not taken lightly.


  • Minimum: $179/Month
  • Maximum: $249/Month

White Label SEO Analytics Checklist

If you are looking for top-notch white label SEO analytics tools, there are certain factors to which you must pay heed. Make sure to take the following details into account when selecting the right tool:

  • Would you prefer a pre-packaged or tailor-made analytics solution?
  • Are you looking for a customizable analytics solution with API access?
  • Does the analytics tool provide comprehensive analytic solutions for all of your clients’ key priorities?
  • Do our clients require a more comprehensive understanding of the marketing data, or is it sufficient to deliver them filtered information?

Pricing (Monthly)

  • Minimum: $99
  • Average: $284
  • Maximum: $450

The Best White Label SEO Audit Tools

SEO auditing is the perfect “way in” to create long-term client-agency relationships. Presenting actionable data from the very beginning of an SEO campaign can do wonders, especially with business leaders who have never used your services or had any experience with SEO! Show them what you’ve got and earn their trust.

Furthermore, SEO auditing presents a unique opportunity to acquire new leads without any cost. It serves as an invaluable source of lead generation for agencies, and we understand the benefit of having an efficient embeddable auditing tool in order to facilitate onboarding processes whether you’re a freelancer or agency.

If you are searching for the best white label SEO auditing tools of this year, here is what we suggest assessing: Auditing features are a key part of every white label SEO tool provider’s arsenal; yet some providers truly stand out in terms of their breadth or depth. To determine excellence among them, these metrics can be incredibly helpful:

  • An exhaustive array of analytics analyzed in the audit
  • Exploring audit data with an easier layout
  • Range and specificity of actionable tips or suggestions
  • User Reviews
  • Pricing

1.) WooRank

Best For: Audits and actionable tips

WooRank is the perfect choice for businesses seeking an automated, comprehensive site audit. It offers a broad range of usability, competitor, use pattern and technical SEO indicators to develop solutions that will help clients reach their goals. With WooRank’s superior analytics section, you’ll have everything at your fingertips – making it easier than ever to make smart decisions and get ahead in no time!

With WooRank, you can download your audit data as PDF or slides which draws on a variety of sources. Your website is compared to others – and most significantly, those that compete with yours – giving you an understanding of what areas need improvement and the aspects where it excels.

Despite being slightly more costly than other free white label SEO auditing tools, WooRank is well worth the price as it offers a comprehensive suite of services. In comparison to its wide-ranging capabilities, WooRank’s pricing strategy is surprisingly moderate.

WooRank is the perfect auditing solution for those wanting a thorough and intuitive report to be shared amongst both marketing and non-marketing professionals.


  • Minimum: $179/Month
  • Maximum: $249/Month

2.) SEOptimer

Best For: Agencies that want to serve customers better

SEOptimer is the go-to white label SEO auditing tool supplier with unbeatable prices, remarkable utilization of audits as marketing strategies and an extensive range of input types including in their audit services.

It is the perfect tool for marketers and DIYers alike! We’ve designed it so that even those with no marketing experience can easily follow the audit’s recommendations. Now, everyone has access to better SEO insights — without hiring an agency.

Their audit tool is both user-friendly and comprehensive, meticulously scanning through a range of inputs to generate its report. Furthermore, SEOptimer enables you to customize the tool in any way – from selecting your language of choice or personalizing visuals for maximum impact.

If you’re an agency seeking to give your customers the power (or a DIY-er), SEOptimer also has tools available that aid in applying solutions from the audit. These include a meta tag generator, keyword creator, robots.txt producer, .htaccess file builder and XML sitemap maker; all of which guarantee successful implementation!

If you’re looking for a comprehensive lead generation tool to feature on your site and provide expert SEO advice, look no further than SEOptimer. Although this functionality is offered by many audit-centered providers, not many of the larger analytics or platform companies offer it. If acquiring leads through an embedded audit tool will form the centerpiece of your marketing strategy, then consider making use of what SEOptimer has to offer!


  • Minimum: $29/Month
  • Maximum: $59/Month

3.) MySiteAuditor

Best For: Price-conscious freelancers or agencies in need of a lead generation auditing tool

For years, MySiteAuditor has been the go-to choice for an affordable and elegant audit tool, as well as a highly brandable one! Unlike numerous other white label SEO tool providers, MySiteAuditor provides you with their incredible white labelling capabilities at their most competitive price point.

MySiteAuditor is the perfect tool if you need an audit form that can be tailored to meet your specifications and works across multiple platforms. With its A/B testing capabilities for lead generation, it offers a selection of pre-made forms like full page, email-integrated sidebars or smaller forms – so you won’t have to start from scratch!

It audits combine a multitude of on-site and off-site metrics into one comprehensive audit report. You can personalize the look of your audit with custom branding and colors, while an automatically generated executive summary reveals actionable insights to help you optimize your website.

Undoubtedly, MySiteAuditor stands among the top competitive audit tools that emphasizes on lead generation through audit forms. Moreover, it is one of the most cost-effective options in our guide for best white label SEO tools rankings.


  • Minimum: $39
  • Maximum: $79

White Label SEO Audit Checklist

When selecting the optimal white label SEO management platform, make sure to consider the following important factors:

  • Looking for audit tools independent from large white label solutions?
  • Do you have an understanding of the data that is beneficial to our customer base when undergoing an audit?
  • Are you leveraging audit tools to generate potential leads?
  • Are you assessing SEO performance exclusively, or do you include other digital marketing indicators as well?

The Best White Label SEO Reporting Tools

Detailed and timely reporting is a must for keeping your clientele satisfied. Even though clients can already see the accomplishments generated by their website, you still need to demonstrate how SEO strategies or marketing campaigns contributed to those successes in order to retain them as customers. Reports provide an opportunity to do just that; they tie together the results of your efforts with crucial business objectives.

For those who don’t have a deep understanding of technical SEO metrics, reporting may be the most integral part of an SEO campaign — even more so than achieving results.

Moreover, crafting reports is not a natural talent that many freelancers or companies possess. Even though you may excel in SEO planning and management, it does not automatically mean that you are knowledgeable enough to produce documents with the power to influence key business decisions of corporate executives.

The most widely recognized features available in today’s leading SEO reporting tools include:

  • The capacity to combine multiple data sources for sophisticated analysis is a key benefit of this platform.
  • Harnessing the power of automation by scheduling regular reports for your clients and delivering them swiftly, without any human intervention.
  • The capability to personalize and alter a report’s visuals, with which you will be able to create truly remarkable results.
  • Through customizable report templates, you can ensure that your clients receive the same standard of reporting each and every time.
  • Automatically generated reports that contain invaluable insights.

With an abundant number of white label SEO analytics tools, dashboards and platforms providing reporting capabilities, it can often be difficult to decide which one is the best for you. We have thus painstakingly ranked the most useful whitelabel SEO reporting tools so that you can easily add a robust set of reports in your repertoire.

Our rankings were formulated using the following criteria:

  • Customization
  • Templated Reports
  • Automation
  • feature to integrate many data streams
  • Reviews of the tool
  • Pricing

1.) RankRanger

Best For: Agencies in need of a report-oriented all-around white label SEO tool

RankRanger is an extraordinary tool, providing more than just a white label SEO reporting service. Dashboards, analytics and proficient reports are all part of the package which makes RankRanger unbeatable for its price point! You get plenty of tools related to analytics, dashboarding and reporting in a private-label style that cannot be matched by any other platform available on the market today.

Consequently, it shouldn’t come as a surprise that RankRanger is the leading white label SEO reporting tool this year due to its high-quality and versatile reporting system.

We are huge fans of RankRanger’s reporting due to its numerous advantages. For example, you can easily send separate reports that focus on various data sets to individual team members. The interactive nature of their reporting allows for a more engaging experience and an abundance of integrations with different data streams make it incredibly valuable! Moreover, you have the option to import your own custom data streams or those from clients in order create a tailor-made report.

RankRanger makes it easy to create custom and white label reports that fit your exact needs. With their plentiful templates, you can quickly pull one together in a rush; or make one of your own to use repeatedly with different clients. Their vast array of widgets provide the opportunity to craft distinctive patterns unavailable from other cookie cutter reporting tools.

To conclude, RankRanger is by far the most economical tool listed in our ranking. This especially stands true for users who take advantage of its analytical tools, dashboard and reporting features. If you’re looking for a comprehensive white label SEO suite with exceptional reporting capabilities for reselling purposes, then RankRanger is your best bet.


  • Minimum: $69/Month
  • Maximum: $399/Month


Best For: Agencies who need reporting-only tools for local SEO efforts

BrightLocal stands out from the crowd as an incredibly customizable, local SEO-focused reporting tool. If a plethora of your clients focus on local keyword data, then BrightLocal is ideal for you since it auto integrates this information to simplify and expedite the reporting process. Compared to other tools that require manual inputting of custom data streams, BrightLocal provides unbeatable convenience!

BrightLocal stands out from the competition by providing comprehensive local SEO reporting, as well as being highly customizable. Our reports can be delivered seamlessly online or in PDFs and CSV formats. You also have control to create unlimited branded skins for various user groups. And if that wasn’t enough, you can schedule our reports at any interval of your choice – all free of charge.

BrightLocal’s local reporting features are created to provide the simplest and most comprehensive tracking of Google Maps, Bing Local, Yahoo Local keywords and competition analysis for each. Moreover, BrightLocal offers comprehensive knowledge about any changes in regular Google search rankings as well.

It offers a reporting solution that is completely unencumbered by any additional white label SEO tools. You don’t have to worry about the “bloat” of other platforms when you choose BrightLocal; it’s an obvious choice for agencies who are looking for local search-centered reports without the clutter of extra features.


  • Minimum: $49/Month
  • Maximum: $79/Month

3.) ReportGarden

Best For: Budget-conscious agencies that need to save time

ReportGarden is a top-tier white label SEO tool that specializes in reporting. This can be seen through the wide selection of custom reports they offer, as well as their level of customization capabilities. Not only does ReportGarden let you generate beautiful and comprehensive reports within five minutes, but it also provides valuable insights to help inform decisions for your clients’ campaigns. Additionally, any templates you create are reusable with multiple customers!

ReportGarden’s integration capabilities are extensive; they offer Google Adwords, analytics, and Bing Accounts integrations. For users willing to pay a bit more for even greater insights into their data, ReportGarden has call tracking and localization metrics at their disposal. But that’s not all – the best part is that many of your reporting choices will be made for you automatically!

If you are in search of a white label SEO reporting tool that offers years of experience and data on the most popular topics, as well as providing tailor-made reports or customizable options – then ReportGarden is just the perfect choice for you! With this tremendous solution, your business will be able to receive concise and accurate insights.


  • Minimum: $140/Month
  • Maximum: $1,299/Month

White Label SEO Reporting Checklist

If you’re looking for the perfect white label SEO reporting tools, make sure to take into account the following factors:

  • Are you aware of what data needs to be shared with clients?
  • Are you aware that reports can have a tangible effect on customer retention?
  • Are you in search of a comprehensive suite of analytics and dashboard-building tools, or just reporting?
  • Are you searching for a way to combine multiple data sources into one cohesive platform?

Frequently Asked Questions

  1. What are white label SEO tools? 

White label SEO tools are software solutions that are sold and marketed by one company (the provider) to another company (the reseller), who then rebrands and sells the tool to their own clients as their own product.

  1. What types of tools are included in white label SEO solutions? 

White label SEO solutions can include a variety of tools, such as keyword research tools, website audit tools, and link building tools.

  1. Who uses white label SEO tools?

White label SEO tools are often used by digital marketing agencies, web design firms, and other companies that offer SEO services to their clients.

  1. Why do companies use white label SEO tools? 

Companies use white label SEO tools to save time, money, and resources by using a pre-existing software solution that they can rebrand and sell to their own clients.

  1. Can I customize the white label SEO tools that I purchase?

Some white label SEO providers may allow you to customize certain aspects of the tools, such as the branding and logo, to better fit your business. It is recommended to check with the provider for more information on customization options.

  1. Do I need to have technical expertise to use white label SEO tools? 

Not necessarily. Many white label SEO tools are designed to be user-friendly and do not require a high level of technical expertise to use. However, some technical knowledge may be helpful in getting the most out of the tools.

  1. How much do white label SEO tools cost? 

Pricing for white label SEO tools varies based on the specific tools and features included in the solution. It is recommended to contact the provider directly for more information on pricing options.

  1. How do I purchase white label SEO tools? 

To purchase white label SEO tools, you will need to contact the provider directly and discuss your specific needs and requirements. The provider will then provide you with a quote and information on how to proceed with the purchase.

  1. How do I sell the white label SEO tools to my own clients? 

Once you have purchased white label SEO tools, you can rebrand and sell them to your own clients as your own product. This may involve adding your own logo and branding to the tools, as well as setting your own pricing.

  1. Can I resell the white label SEO tools to other companies? 

This will depend on the terms of the agreement with the provider. It is recommended to check with the provider for more information on reselling the tools.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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