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What is HARO? How to Get High-Quality Backlinks from Big Media Outlets

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Table of Contents

Table of Contents

HARO is an excellent way to get high-quality backlinks from big media outlets, as well as exposure for your brand or business. By providing expert commentary on relevant topics, you can establish yourself as an authority in your field and generate traffic and leads from interested readers.

What is HARO?

For those of you who are not familiar, HARO stands for Help A Reporter Out. Online surveys are a fairly popular way for journalists to get feedback from the public. HARO query offers daily opportunities for sources to land lucrative media coverage as well as a strong database of sources for journalists’ upcoming stories.

From Monday through Friday, HARO sends three emails per day with this information. The emails include pertinent questions from experts on hot topics right now. The requests will contain the question, the criteria to be taken into account for inclusion on the subject, the deadline for submission, and an anonymous email address where you can pitch your knowledge to offer perspectives and commentary.

How HARO Works?

Reporters frequently use HARO to find subject-matter experts to cite for their articles, but it can also be used by PR specialists or other people for content marketing and constructing high-quality backlinks. The simple pitching procedure enables sources to locate issues pertinent to their organization without devoting a lot of time to sourcing.

This allows the journalist more time to write or gives you more time to take care of other business-related tasks. HARO was created for journalists, but it is also used by other people wishing to connect with knowledgeable sources, including reporters, bloggers, influencers, and many others.

Additionally, it is crucial for businesses to try to establish connections with the top media outlets in their sector. Aside from those particular industries, anyone might profit from HARO. You can get your information in the news if you have the responses to the questions that journalists ask every day.

Traditional blogging is no longer sufficient; you now also need to build your brand through public relations or media, and HARO is an easy way to do so. A win-win situation is created for all parties when a reporter quotes you in the media, bringing positive attention to your company and allowing them to finish their story.

When it comes to creating high-quality backlinks to a website, HARO link building is unmatched (especially landing pages). The most popular search engine on the internet employs these links as a fundamental component of its page rank algorithm to determine a site’s placement on the results pages.

As a result, there is a strong correlation between your backlink profile and the final amount of organic traffic you will get. Because it offers link chances that are extremely challenging, if not impossible, to find elsewhere, HARO query is so valuable.

Your primary KPI for ROI should be your cost per connection. A negative return on investment (ROI) occurs when labor costs and link placement fees exceed the value that a link brings to your website in the form of increased traffic and sales.

Therefore, HARO link building has an exceptional value proposition:

  • It’s a free service.
  • It links you with a lot of reputable websites that are actively looking for your input (as opposed to you cold emailing site editors).
  • The folks you are contacting are gatekeepers for websites that you would have a far lower chance of connecting with otherwise. These popular websites are inundated with advertisements throughout the day.

White label link building is a process by which businesses can outsource their link-building needs to a third party. This third party will then build links for the business, using a variety of methods, and will be responsible for reporting on the progress and success of the campaign. 

A few benefits of white-label link building include: 

Access to Professionals with Extensive Experience

Personnel working for specialized organizations have been creating connections every day for years. They can quickly place quality links since they naturally know how to do it.

Low Investment

An efficient link-building team must be developed over a long period. It takes a lot of effort to learn how to do it on your own or to teach others, and it is expensive to hire an internal link-building team. By using a white-label service, these problems are resolved.

Ready-made Infrastructure

Link building entails getting in touch with other reputable websites, identifying the ideal person to speak with, haggling over terms, and presenting concepts. It takes time and effort to do this. To carry out these tasks, specialized link-building businesses are already set up. For instance, they are connected to important websites. And if they don’t, they have personnel devoted to establishing such connections as soon as possible.

Reputable link-building companies are hired because of their reputation. They exclusively employ strategies that comply with Google’s rules as a result. They work hard to produce long-lasting, high-quality backlinks that will raise your ranks.

How to Sign Up on HARO as a Free Source 

  • Go to HARO.com first.
  • As accurately as you can, enter your first and last names, email addresses, phone numbers, and passwords. To proceed, click “Submit.”
  • To begin editing your account you’ll be required to check your email and click a confirmation link on the following page.
  • At this point, you’ll have joined the Master HARO list and be receiving PR Google alerts that you might wish to respond to (you can change your mind at any moment by visiting ‘My HARO’ and going to your account settings).
  • You can upgrade your free HARO account to any of the above-mentioned paid packages.
  • You can reply to PR alerts by sending pitches to the particular reporter after you begin receiving them in your inbox.
  • To do this, simply click “Submit a New Pitch” after visiting “My Pitches.”
  • To finish the pitch process, input the Reporter’s Email, the Subject line, and your Pitch. Then click “Submit.”

How to Sign Up on HARO as a Reporter 

  1. On the navigation bar, select “Reporters.” To proceed, click “Submit a Query.”
  2. It is your responsibility as a reporter to give as little or as much information as you can to get the best applicant for your project. Provide the Media Outlet, Project Summary, Query, and Requirements. In your summaries, try to be as precise as you can (for additional information on specific questions, read our “Best Practices” at the end of the post).
  3. Along with the Due Date, you will be required to choose the Primary and Secondary Categories for your inquiry. To the best of your ability, choose these.
  4. After finishing, click “Submit Query” to finish the procedure.

How to Qualify HARO Queries

There are a few key things to remember when qualifying HARO queries.

  • First, be sure to only respond to relevant queries that are a good fit for your expertise and area of valuable media coverage. Do some research on the reporter and the publication before you respond, so you can be sure that your HARO pitch is relevant.
  • Second, make sure your pitch is well-written and concise. Reporters receive dozens of pitches every day, so make sure yours stands out and is easy to understand.
  • Finally, be sure to respond quickly to HARO queries. The reporters who submit them are often looking for sources immediately, so it’s important to get back to them as quickly as possible.

What Happens After I Reply to a HARO Request?

When you reply to a HARO query request, you are essentially putting yourself out there as a source of information for reporters. This means that you may be contacted by reporters for quotes or information for their articles. It’s important to be prepared for this and to have a game plan for how you will respond if you are contacted.

One thing to keep in mind is that you should always be professional and courteous when responding to reporters. Even if you don’t want to participate in the article or don’t have time to contribute, be sure to thank the reporter for reaching out to you. This will help to build good relationships with the media and could lead to future opportunities.

If you do agree to participate in an article, make sure that you are familiar with the topic and that your comments are accurate. Be sure to fact-check your statements before providing them to the reporter, as this can help avoid any potential embarrassment later on.

Finally, be prepared for the possibility that your comments may not make it into the final article. Reporters often have tight deadlines and may not be able to include every quote they receive. Don’t let this discourage you – just keep doing your best and hope that your contributions will be recognized in future articles.

Tips on Creating HARO Pitches

When you’re looking for sources to include in your next article, HARO can be a great resource. But if you want to stand out and get the attention of reporters, you need to send well-crafted pitches. Here are some tips on how to do just that.

1. Do your research. Before you even start drafting your pitch, make sure you know as much as possible about the reporter and the publication they work for. Study their past articles, and get a sense of their writing style. This will help you personalize your pitch and make it more appealing to them.

2. Keep it short and sweet. Reporters are busy people, so keep your pitch brief and to the point. Bullet points are always a good idea – they make it easy for reporters to scan through quickly and see if your pitch is something they might be interested in pursuing.

3. Make it interesting. Your pitch needs to capture the reporter’s attention right away – otherwise, they’ll just move on to the next email in their inbox. Start with a catchy headline or opening sentence, and make sure all of your points are clear and concise.

4 Be specific. When pitching a story ideal when you’re looking for sources to include in your next article, HARO can be a great resource. But if you want to stand out and get the attention of reporters, you need to send well-crafted pitches. Here are some tips on how to do just that.

HARO Mistakes You Should Avoid 

First mistake: Not Being Sufficiently Consistent

Being consistent is necessary to obtain backlinks from HARO. Don’t just send out a few responses and then wonder why you aren’t receiving any back. More perseverance is required than that: When using HARO, you often need to send a few responses each day before you begin to receive links in return.

Second mistake: Impatience

Next, it is a grave error to be impatient with HARO. Why? mainly due to the lengthy editorial waiting lists at most major publications. They’re not going to reply to you for a while.

Third Mistake: Giving Each Response Too Much Time

Don’t spend too much time on each HARO inquiry while responding to them. Why? Because they should be brief, to the point, and simple to read. You’re doing it incorrectly if you’re writing an essay! Additionally, because there are so many responses, the journalists on HARO don’t have time to read lengthy responses.

Fourth Mistake: Overwriting

Shorten your responses: I usually only reply with a few phrases to HARO questions. Anything more would be excessive. Not everyone will be familiar with you when you start submitting responses on HARO.

Fifth Mistake: Failing to Outsource HARO Responses

Last but not least, I’d advise outsourcing your HARO responses as soon as you can: How? To do this, you can use a website link like UpWork.com. Answering questions is easy; you don’t need to be a rocket scientist. So, as soon as you’ve handled a few HARO responses yourself and are familiar with the procedure, outsource it.

HARO Response Templates 

When you receive a query from HARO, it’s important to respond as quickly as possible with a relevant and accurate response. The following templates will help you format your response quickly and easily.

Template 1: Immediate Response

Hi [Name],

Thank you for reaching out to me! Here is my response to your query:

[Your Response]

Thank you for your time, and I hope this information is helpful.


[Your Name]

Template 2: Delayed Response

Hi [Name],

Thank you for reaching out to me.

I am currently on vacation and unable to respond to your query at this time. However, I would like to recommend the following sources that may be of help:  [Sources] If you have any other questions, please don’t hesitate to contact me again. 

Thank you for your time.


[Your Name] 

When it comes to finding a HARO link-building agency, there are a few things you need to keep in mind. First, make sure the company has experience with your specific industry. Second, ask for references and contact those references to get their feedback. And finally, ask the company how they plan on building links for your website.

Many link-building techniques can be effective, depending on the situation. Some of the most common and effective techniques include creating high-quality content that is useful and relevant to your target audience, participating in online communities and forums related to your niche, and reaching out to other websites and bloggers in your industry to collaborate on content or cross-promote content.

Another great way to build links is through guest posting. This involves writing a high-quality article for another website in your industry and including a link back to your website in the byline or author bio. Not only will this help you build links, but it can also help you gain exposure to a new audience and drive traffic back to your website.

Finally, one of the most effective but often overlooked techniques is email outreach. This involves reaching out to other websites and bloggers in your industry and asking them to share or link to your content. By targeting the right people and personalizing your pitch, you can significantly increase your chances of getting a positive response.

Frequently Asked Questions

There is a lot of discussion on the web about whether or not Google allows buying backlinks. Some people say that it’s OK to buy links as long as you don’t get caught, while others claim that buying backlinks will get your website penalized by Google. So what’s the truth?

Well, according to a recent article on Search Engine Land, Google has confirmed that they do not allow buying or selling of links. If they catch you doing this, they will penalize your website.

Majestic SEO and Ahrefs are two of the most popular backlink analysis tools. Both have their pros and cons, but overall I would say that Majestic is the better tool.

Majestic has a larger database of links than Ahrefs, and its index is updated more frequently. It also offers several useful features that Ahrefs doesn’t, such as historical data and a “trust flow” metric.

How long do you have to wait for a HARO response to be published?

If you’re a source who signs up for HARO, it’s important to be aware that there is no guarantee your response will be published. You may not hear back from a reporter at all after submitting your response. But the deadline is the first consideration with HARO. The average HARO submission deadline is 48 hours, although I have seen several with deadlines as short as 24 hours and as long as a week.

Most niches are supported by HARO, thus you should be able to answer something almost every day. You can choose the list you want to join and whether you want to receive the entire list because occasionally something in a different category may be pertinent to you as well. Like I’ve seen HARO emails in the business area with relevant queries that are ideal for travel bloggers!

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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