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Unbounce Review: The Best Landing Page Builder to Use in 2023?

Unbounce Review

Table of Contents

Table of Contents

In the fast-paced world of online marketing, creating landing pages that drive conversions is crucial. That’s where Unbounce comes in. Unbounce is a powerful landing page builder that offers a wide range of features to help you create high-converting landing pages without needing to know any coding. The Unbounce review will be taking a look at this drag-and-drop web page builder with A/B testing and optimization capabilities and integrations with other marketing tools.

At a glance

Unbounce makes it easy to create landing pages that convert visitors into customers.

We’ll take a closer look at the features, benefits, pricing, and customer support of Unbounce, and see how it stacks up against other popular landing page builders. Whether you’re a seasoned marketer or just starting out, this review will help you decide if Unbounce is the right landing page builder for your business.

Unbounce Features

Unbounce is packed with features that make it easy to create high-converting landing pages for your online marketing campaigns. Here are some of the key features of Unbounce:

Drag-and-Drop Landing Page Builder

With Unbounce’s easy-to-use drag-and-drop landing page builder, you can create stunning landing pages without any coding knowledge. Choose from various templates, customize the design, add your copy and images, and publish your page in minutes.

A/B Testing and Optimization

Unbounce offers powerful A/B testing and optimization tools that allow you to test different variations of your landing pages to see which one performs better. With Unbounce’s real-time data and analytics, you can quickly make data-driven decisions to optimize your landing pages and increase conversions.

Mobile Responsive

With over half of all online traffic now coming from mobile devices, it’s crucial that your landing pages are optimized for mobile. Unbounce’s landing pages are fully mobile responsive, so they look great and perform well on any device.

Customization and Flexibility

Unbounce offers high customization and flexibility, so you can create landing pages that align with your brand and meet your specific marketing goals. From custom fonts and colors to custom form fields and integrations, Unbounce makes creating landing pages that stand out and drive results easy.

Overall, Unbounce’s powerful features make it an excellent choice for businesses and marketers looking to create high-converting landing pages without the need for coding or design skills.

Benefits of Unbounce

Unbounce offers many benefits for businesses and marketers looking to create high-converting landing pages. Here are some of the key benefits of using Unbounce:

Time and Cost Savings

Building landing pages from scratch can be time-consuming and expensive, especially if you don’t have any coding or design skills. With Unbounce’s drag-and-drop builder and pre-designed templates, you can create stunning landing pages in minutes without the need for any technical skills or hiring a developer.

Improved ROI

By using Unbounce to create high-converting landing pages, businesses can improve their ROI from their online marketing campaigns. With Unbounce’s optimization tools and data-driven insights, you can quickly make data-driven decisions to improve your landing pages and get more leads and sales from your marketing campaigns.

Unbounce Pricing Plans

Unbounce offers three pricing plans, each tailored to different business needs and budgets. The pricing for each plan is dependent on the volume of conversions, mobile pages, and domains required in a month. Additionally, all plans allow users to create unlimited landing pages, popups, and sticky bars.

Launch Plan

The Launch plan is the basic Unbounce plan, priced at $99 per month ($74/month paid annually). This plan is perfect for small business owners just starting to build leads. The Launch plan includes 500 conversions max, 20,000 visitors max, and up to one (1) connected domain.

Optimize Plan

The Optimize plan is priced at $145 per month ($109/month paid annually) and includes everything in the Launch plan. Additionally, it includes A/B testing and conversion intelligence features, making it ideal for marketing teams looking to scale up their practice. The Optimize plan includes 1,000 conversions max, 30,000 visitors max, and up to five (5) connected domains.

Accelerate Plan

The Accelerate plan is the most comprehensive and includes everything in the Optimize plan. It also includes creating AMP versions of multiple landing pages and advanced targeting features. The Accelerate plan is priced at $240 per month ($180/month paid annually) and includes 2,500 conversions max, 50,000 visitors max, and up to ten (10) connected domains.

All plans come with a 14-day free trial to try the software before committing to an account. Additionally, Unbounce offers additional features and benefits with each plan. For instance, the Optimize and Accelerate plans have access to A/B testing and conversion intelligence features. At the same time, the Accelerate plan also offers advanced targeting capabilities and the ability to create AMP versions of landing pages. Choose the best fit for your WordPress site.

Customer Support

Unbounce offers a range of customer support options to help users get the most out of their software. Users can access help and support resources through the Unbounce website, which includes a knowledge base, user forums, and video tutorials.

For users who need more personalized support, Unbounce also offers email and live chat support. Regardless of plan level, these options are available to all users and are staffed by a knowledgeable and friendly customer support team.

Additionally, Unbounce provides users with a range of tools and resources to help them optimize their landing pages and increase conversion rates. These include A/B testing and optimization features, conversion intelligence, and advanced targeting capabilities.

Users consistently praise the quality of Unbounce’s customer support team. The team is responsive, knowledgeable, and helpful, and users report receiving quick and effective support when needed.

Pros and Cons of Unbounce

Unbounce is a popular landing page builder that has several strengths and weaknesses. Understanding these pros and cons can help businesses decide whether or not it’s the right choice for them.


Highly customizable dynamic text replacement 

Unbounce’s dynamic text replacement feature allows businesses to increase their ROI on ads by creating more personalized landing pages. This feature makes it easier for businesses to target their ideal audience and generate more leads.

Drag and drop editor

Unbounce’s drag-and-drop editor is easy to use, which makes it simple for users to create landing pages without needing design experience. This feature saves businesses time and resources as they don’t need to hire a web designer or developer.

Smart Traffic

Using Unbounce’s Smart Traffic feature removes the guesswork from testing which variants convert the best. This feature helps businesses optimize their landing pages and generate more leads.

Conduct A/B testing

Unbounce’s A/B testing feature allows businesses to create variants with just a few clicks. This feature makes it easy for businesses to experiment with different landing page designs and find the one that works best for them.

Popups and sticky bars

Unbounce allows businesses to diversify their lead generation methods by using popups and sticky bars. This feature helps businesses increase their conversion rates and generate more leads.


Limited selection of templates

Unbounce could benefit from a larger selection of templates. While users can create custom designs, having a broader range of templates would save businesses time and help them get started with their landing pages more quickly.

Pricing based on conversions

Unbounce’s pricing is based on the number of conversions, which can make it more expensive for businesses that generate a lot of leads. However, it’s worth noting that Unbounce’s plans offer unlimited landing pages, popups, and sticky bars, which can help offset this cost.

Frequently Asked Questions

What type of integrations does Unbounce support?

Unbounce integrates with a wide range of marketing tools, including email marketing platforms, CRM software, and analytics tools. Some of the most popular integrations include Mailchimp, Salesforce, HubSpot, and Google Analytics. You can easily connect Unbounce to these tools using Zapier or through the Unbounce app marketplace.

How does Unbounce handle mobile responsiveness?

Unbounce makes it easy to create landing pages that are optimized for mobile devices. The software uses responsive design principles to ensure that your landing pages look great on any screen size. You can also preview your landing pages on different devices to see how they will appear to mobile users.

Can I use my own domain name with Unbounce?

Yes, you can use your own domain name with Unbounce. Each plan includes a certain number of connected domains, depending on the plan you choose. You can also set up subdomains for different campaigns or landing pages. Unbounce provides detailed instructions for setting up your custom domain, and their customer support team is available to help if you run into any issues.


Unbounce is a powerful landing page builder that offers a range of features to help businesses increase their online conversions. With its drag-and-drop editor, A/B testing tools, and integration with other marketing tools, Unbounce provides a highly customizable and flexible solution for creating your own landing page. The software also offers time and cost savings, making it an ideal solution for businesses looking to optimize their online marketing efforts. Although Unbounce has some drawbacks, such as a limited selection of templates and pricing based on the number of conversions, its benefits far outweigh the cons. We highly recommend trying Unbounce for yourself to see the results it can bring to your online marketing efforts.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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