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Surfer SEO Ultimate Review 2023: The SEO Tool To Rank On Google

Table of Contents

Table of Contents

surfer seo review

Want to know how to rank on Google and beat your competitors? 

Perfect because in this Surfer SEO review, I’ll show you the tools I use and how to get the best results on mobile or desktop. 

Surfer SEO is a powerful keyword research and content optimization tool that helped me optimize my website content and rank higher on Google. I have tried many surfer SEO alternatives and the results of this software keep coming back every time.

I’ve been using Surfer SEO for a while now and it’s the only SEO tool that consistently ranks on page one, analyzes the website of competitors, and extracts the most important data points. 

Let’s do this surfer Review.

What is Surfer SEO?

Surfer SEO is more than just a keyword research tool, it’s a content optimization platform. This all-in-one search engine optimization tool helps you create an SEO-friendly content outline and improve your website’s on-page SEO.

Slawek Czajkowski founded Surfer in 2008. Slawek founded an agency focused on bringing data into every step of the SEO process. As they grew, his team built an in-house content optimization tool. This tool became more and more powerful and eventually motivated him to develop Surfer SEO and share it with the world. 

Surfer SEO helps you create page-optimized content that is as Google-friendly as possible. We analyze over 500 ranking factors, compare your content against your competitors, and provide a data-driven SEO blueprint to help you rank higher in  SERPs. 

While most software relies on basic keyword research, user information, and a list of instructions to get the job done, Surfer uses data-driven modeling to help your page rank. Focus on what you need to do to outperform your competition. Think of Surfer SEO as your personal data scientist. Quickly analyze your competitors, and key performance indicators, and find technical factors that positively impact your search rankings. You can use this data to get back to the top of search results.

This amazing tool can be used for SEO audits and creating outline themes like

  • Product Reviews
  • Informational Articles
  • Listicles
  • Case Studies
  • Product Alternatives

It’s an AI-powered platform that analyzes your top competitors on the first page of the Google search engine and provides data-driven recommendations for optimizing your content.

Surfer uses technologies like natural language processing (NLP) and artificial intelligence (AI) to analyze large amounts of data and extract the most important information. This software is constantly updated with the latest changes in the Google algorithm, so you can be sure you’re always using the latest data.

Who Uses Surfer SEO?

Anyone who wants to be at the top of search results and get a professional SEO audit of their existing content can benefit from Surfer SEO.

No matter your profession or industry, Surfer SEO can help your website traffic. The ideal surfer SEO practitioner emphasizes a data-driven approach to content or creates content in a professional and scalable manner. 

Surfer makes it easy for

  • Bloggers
  • Online Marketers
  • Webmasters
  • Content Creators
  • Small Business Owners
  • Affiliate Marketers
  • Product Reviewers
  • Digital Marketing Agencies
  • Niche Sites
  • Seo agencies

The Way You Should Use Surfer SEO To See Results

So, the software provides an overview of the content that shows what topics are being talked about in your niche or industry. 

Simply enter a seed keyword into your Content Planner query and Surfer SEO will show you the most popular topics related to that keyword. 

This is a great way to come up with ideas for new blog posts related to your niche. Here’s the exact process for using Surfer to create SEO content without worrying about characters.

Step 1: Keyword Research Use 

Use the Surfer SEO keyword research tool to find out what people are searching for about your main keywords. This helps you understand the keyword density and search volume for that particular search. 

Step 2: Research Your Competitors 

The SERP Analyzer tool identifies your competitors and sees what topics they rank for. Use this to understand the ranking factors and what it takes to rank against your competitors using SERP similarity.

Step 3: Create an Outline 

Use Surfer’s SEO Content Editor to create an SEO-friendly outline. This gives you specific SEO guidelines by focusing on main and LSI keywords. 

Step 4: Write the content 

Once you have the outline,  write the content. Surfer’s SEO word counter tool can be used to ensure that your entire post contains main and LSI keywords without overloading them. This is important because if you enter too many keywords the content editor will turn red for that particular term.

Step 5: Run an SEO Content Audit  

Now that you’ve published an article using the Surfer Content Editor, run a content audit. The SEO Checker tool helps you optimize your posts for search engines by giving you a list of things you can improve. 

You may be asked to add internal links, images, and even more words to your meta description. 

Step 6: Monitor Your Results 

Once you’ve reviewed your content,  use the Surfer SEO Chrome extension to monitor your results. The Chrome extension tracks rankings and gives you an idea of ​​how your content ranks on Google SERPs. 

You can also check the progress of your competitors with this Google Chrome extension tool. We also send weekly or monthly reports to keep you informed of your progress. This is exactly how you can use this on-page optimizer to create an SEO process that ranks content regardless of its length.

Surfer SEO Features

Surfer SEO’s crown jewel is the content editor, which does wonders for on-page optimization. You can honestly move a SERP 15th to 17th page into the top 3 rankings by simply editing the content without creating backlinks. 

That’s what I’m trying to focus on most, to understand why it’s been so successful. 

But don’t worry. There’s more you can do with Surfer.

  • Content Editor: Surfer’s Biggest Hit: Surfer SEO’s content editor offers one of the best user experiences I’ve seen in an SEO tool.  It has a clean interface that is easy to navigate and understand while writing in the Document Editor. Plus, it provides real-time guidance as you create your content. This is very helpful if you are new to SEO. You can also use this tool to publish your content directly to WordPress. The Plus has a built-in word counter to let you know when a keyword has been trapped. This is very helpful when creating SEO content.
  • SERP Analyzer: The SERP Analyzer Tool has a nice interface where you can enter seed keywords and locations. Clicking on Search will show you a ton of information about the pages that ranked for that particular keyword and search results. You can also use this data-driven analytics tool to learn more about your competition, including your best-performing pages, lack of shared backlinks, page speed, and more.
  • Content Audit: The audit tool is one of my favorite Surfer SEO features because it tells me exactly what needs to be done to improve on-page optimization and page speed errors. Most bloggers and content creators don’t think about updating existing content, but this is a very easy way to increase traffic to your website. Audit tools examine entire articles to find areas that need improvements, such as title tags, meta descriptions, and header tags. In addition, we provide a list of specific things we need to improve, such as missing backlinks in general. I use the audit feature every time I publish an article, and I think all bloggers and average website builders should do the same.
  • Content Brief: If you’ve struggled in the past with what to add to your headlines and titles, Surfer SEO’s content briefing tools can help. This content optimization tool gives you guidelines based on which pages perform well and what they’re doing to rank, so you can do the same with your content. It helps you understand how to format your blog posts for a better experience. This is important to keep users on the page.
  • Keyword Research: Surfer SEO’s keyword research tool is one of the most comprehensive of any keyword research platform. Not only shows relevant keyword suggestions, but also per-keyword data such as ranking difficulty and average monthly searches. In other words, just add your target keyword phrase and let Surfer SEO pull similar keywords from its database. You can also use this tool to find questions people are asking about your topic so that you can answer them with your content.
  • Jasper AI x Surfer SEO: If you’re using AI writing software like, you’ll be happy to know that Surfer SEO is built in. Simply connect your Jasper account to Surfer SEO and your content editor will be connected to Jasper’s document editor. This is where you typically create your content, rather than jumping between the two platforms.
  • SEMrush x Surfer SEO: With the SEMrush and Surfer integration, you can now find your competitors’ backlinks and compare your site to theirs. Simply connect your SEMrush account to Surfer and start analyzing. For more information, see this YouTube video. Find out which backlinks work best and which backlinks you need to work on. Additionally, you can use this data to reverse engineer your competitors’ link-building strategies to achieve the same results.

Let’s see now some pros and cons of Surfer SEO:


  • The user interface is clean and easy to use
  • The ability to create your own unique charts and data comparisons for keyword research.
  • One of the best tools for optimizing existing content to improve search engine rankings. 
  • Surfer provides both keywords and content optimization. Other keyword tools don’t offer content editors inside their platform; you’d have to pay for another tool like Clearscope or MarketMuse. 
  • The Free Chrome extension is well worth it.
  • New, helpful features are continuously added (like Grow Flow)!
  • Integration with Google docs, Jasper, etc.


  • Only 30 Content Editor credits a month for their basic plan can be used up quickly.
  • Some features like the Keyword Research tool aren’t as effective as the content editor and content audit features  
  • Their internal linking suggestions aren’t always relevant.

Future Updates For Surfer SEO

Surfer SEO has a public roadmap of what they are working on. The roadmap is conveniently placed in Trello.

TIP: If you have a Trello account you can use the “Watch” option to be notified when new features are released or added to the queue.

What Do We Like About Surfer SEO?

Surfer SEO has a lot of great features to offer. 

These are the best advantages of our book. Complementing the previous info with the features, these are the ones we like the most:

  • Ease Of Use – Surfer’s interface is intuitive, and the data it provides is easy to understand and take action on.
  • Content Structure Assistance – Surfer takes over 500 factors into account to decide everything your page needs to rank, including content structure, backlinks missing, and more.
  • LSI Keywords – Surfer is one of the few on-page tools that can help you nail LSI keywords.
  • Decent Grow Flow – It could be better, and it has some weird recommendations, but it’s a good starting point for beginners.
  • Good integrations – Often with tools that are important for SEOs.
  • Constant updates – Although the value of some of their latest tools is disputable.

Surfer SEO Pricing

There are three different pricing plans for Surfer SEO, depending on how many credits you need.

So how much does Surfer SEO cost?

  • The Free Plan: This plan is free and allows you to get topic suggestions
  • The Basic Plan: This is the most basic plan, and it’s $49 per month.
  • The Pro Plan: The pro plan is $99 per month
  • The Business Plan: The agency plan is $199 per month
  • You can also get a discount if you pay annually, including a 7-day money-back guarantee.

All plans also come with the SERP analyzer and a content planner with offers. With the addition of Grow Flow and all the other features included in the platform, it’s safe to say that Surfer SEO has you covered.

Is Surfer SEO Legit?

Yes, Surfer SEO is legit and I’ve seen blog results. I’m not the only one. You can see more surfer SEO reviews on their website or third-party review sites. Big SEO players like Brian Dean and Matthew Woodward take credit for being SEO surfers. 

This AI SEO tool went from just 100 monthly visitors to thousands in less than a year.

Surfer SEO Alternatives

If you don’t want to invest in Surfer SEO, several alternatives offer similar functionality. I personally tested each software and found Surfer SEO to be the best all-around AI SEO tool available. 

There are the top choices:

  • PageOptimizer Pro
  • Frase IO
  • MarketMuse
  • ContentKing For Conductor
  • Screaming Frog SEO Spider

Surfer SEO FAQ

How can I improve my SEO Surfer score?

You can improve your on-page SEO score by following 

Surfer SEO audit guidelines. You can also improve your score by targeting them in your content with suggested keywords.

This includes tasks such as 

  • Page load speed 
  • Meta Description Length 
  • Potentially Overlooked Keywords  
  • Missing Images 
  • Backlinks 

No problem if you’re doing all the red tasks in the content editor, this will increase. Your Content Score.

Can I use Surfer SEO for free? 

You can use some of the free tools provided by Surfer AI, including, Chrome Extensions, Google Docs Integration, and Competitor Analysis. If you want to use all features of Surfer SEO, you will need to sign up for a paid plan as there is no free trial.

What is a Good Surfer SEO Score? 

A good Surfer SEO Content Editor score is at least 70 or above. This is a score that indicates that the Surfer has met all of the Content Editor’s guidelines. You can improve your content score by following the audit guidelines and using suggested keywords. To rank well on Google, your audit score must be higher than your competitors. It’s a good idea to look at your competitors’ content scores to get an idea of ​​how much work is required to edit your existing content.

Surfer SEO Review Conclusion

We hope that after reading this Surfer SEO review, you have a better understanding of what this AI SEO tool can do for your blog or website. Surfer SEO is the best all-around SEO available, and we believe it can help bloggers who are struggling to rank on Google. 

Surfer SEO has a lot of great tools at great prices to get started. When writing this Surfer SEO review, the starter package starts at just $29, which is a steal compared to competitors.

A good surfer SEO content editor score is at least 70 or above. This is the score a Surfer gives if it meets all the content editor guidelines. You can improve your content score by following the audit guidelines and using suggested keywords. To rank well on Google, your audit score must be higher than your competitors. It’s a good idea to look at your competitors’ content scores to get an idea of ​​how much work is required to edit your existing content.

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

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