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The Best Outreach Tools to Use in 2023

Table of Contents

Table of Contents

outreach tools

Understanding that success in the marketing world is not always determined by product quality, but rather familiarity among consumers, businesses and online personalities alike have come to recognize the immense value of outreach campaigns. Whether it be email newsletters or social media platforms – a cleverly crafted campaign can make all the difference when it comes to gaining widespread recognition and ultimately rising above your competition. And for that, you need the right outreach tools.

To reach the right people and let them know about your product, an effective outreach strategy is essential. Not only that, but also a well-thought plan to expose blog posts to engaged readers will help you gain more followers and fuel sales. Crafting an outreach campaign is key for success in today’s competitive landscape.

But here’s the thing. Let’s be honest – the outreach process is tedious and laborious, requiring immense time and energy.

Fortunately, there are blogger outreach tools that will provide you with much-needed relief! We have listed the best automation and optimization programs designed to simplify outreach efforts.

Let us begin.

Explain Outreach

Outreach is a worthwhile marketing practice that involves contacting the right people and leveraging their platform to promote your product, service, or content. This essential strategy enables you to acquire links, shoutouts, and reviews in exchange for what you provide them with. Plus, having an outreach-focused approach can also help boost your blog post’s search engine rankings! Want to learn more? Read our guide on mastering search engine positioning!

Crafting a successful outreach campaign typically involves five essential steps:

  1. To reach the right people, you need to search for them. This could involve websites, bloggers, influencers in your industry or organizations that might be interested in partnering with you. You need prospects.
  2. Narrowing down the decision-makers: Nailing the right people who have the power to make said decisions will help you achieve success and fast-track your requests.
  3. If you want to be successful in getting your message across, it is crucial that you craft an outreach email that stands out and grabs the attention of your recipient. Your email should showcase the benefits they will gain from partnering with or purchasing from you, while providing them with a compelling offer that they won’t be able to refuse.
  4. Don’t be afraid to follow up! If you’ve identified the right people, they might be occupied. Take it upon yourself to stay in their minds by connecting with them at a rate of 2-3 days and then expanding that time frame out further: 7 days, 14 days, and eventually one month. This can either happen through email or social media – just don’t make it too frequent or else they could consider you as spam.
  5. Establish lasting connections: Make it your ultimate objective to foster and form enduring ties with each new outreach contact. Take the time to nurture these relationships and create a genuine rapport with them – even if they are not interested in what you offer now, potential opportunities may arise down the line.

Best Outreach Tools

A plethora of blogger outreach tools exists to help you expand and optimize your campaigns. These can help you with influencer marketing, link building or even other related terms depending on their usage.

We take a look at them all.

Respona

Respona is your go-to platform for blogger outreach because it provides all the vital tools you’ll need to get any email campaign off the ground. I personally utilize Respona on a regular basis, no matter if my objective is link building, digital PR, outreach marketing or sales – this handy tool has everything covered!

With Respona’s user-friendly interface, it is effortless to launch and manage outreach campaigns while measuring your performance as well as the status of each interaction with any prospect.

Pricing

Their plan is priced at only $79 per month with annual payments, or an affordable $99 billed monthly. All features are included and you won’t need to make extra payments unless your business needs additional email accounts ($39/mo) or more than the 3,000 yearly person lookups already provided. With this amazing deal, get everything you need for one simple price!

Hunter.io

Outreach is all about connecting with the right contacts, and it’s not possible to do that without knowing their emails. Hunter.io makes this process convenient – you can easily search for any contact email one by one or in bulk. Plus, it allows you to create sophisticated blogger outreach campaigns featuring automated follow ups, dynamic content, and email tracking! If you want your outreach efforts to be successful then Hunter.io is an absolute must have tool for your business.

Pricing

Hunter is an economical software with a free plan offering 25 searches per month. The paid plans start from:

  • Starter: $49/mo ($34/mo paid annually) for 500 monthly searches. For five users.
  • Growth: $99/mo ($69/mo paid annually) for 2500 monthly searches
  • Pro: $199/mo ($139/mo paid annually) for 10,000 monthly searches
  • Business: $399/mo ($279/mo paid annually) for 30,000 monthly searches

Clearout

Clearout is a powerful tool that helps you find pre-verified B2B prospects on any domain. By using the email finder tool, you can expand your reach and engage with prospects by discovering their email addresses. Clearout’s Confidence Level feature allows you to understand and predict the results of your campaigns, and the highly accurate email verification service helps maintain the hygiene of your email list.

Clearout offers an added benefit by providing a unique way to validate leads at the point of entry on forms or landing pages. This can greatly improve the quality of data and prevent fake and disposable email contacts from entering the system. The integration of Clearout’s WordPress plugin, JavaScript Widget, or API into lead capture forms can help the sales and marketing team prevent bad quality leads from impacting their efforts.

Pricing

Clearout offers a free trial that includes 100 credits to test its services. The plans start at $21 for 3000 credits, and customers can choose between ‘Pay as you Go’ and ‘Subscription’ options.

BuzzSumo

Since its inception in 2014, BuzzSumo has gained recognition among content marketers worldwide. It owes this success to data-driven research that ensures your posts stand out and get the engagement they deserve – with a skyrocketing number of likes and shares!

To make your brand stand out, look no further than BuzzSumo – the leading social media analytics and blogger outreach tool. This cloud-based platform enables you to quickly identify influencers on multiple platforms, as well as create content specifically for your target audience. Moreover, it gives you the ability to discover lucrative outreach opportunities that will give your business a competitive edge in today’s crowded marketplace!

Pricing

BuzzSumo offers a free plan with restricted access and users, so you can test the product without any financial risk. If you decide it’s useful for your business growth journey, three different pricing plans ranging from $99 to $299 monthly are available for selection. In addition to these plans, Buzzsumo also gives an option of customizing a personalized package that suits all your needs! All plans come along with a 30-day complimentary trial as well as backlinks analysis reports, content searches, domain surveys, and influencer/journalist profiles which will benefit all its consumers immensely.

Ninja Outreach

Ninja Outreach is a blogger outreach software designed to help you increase your online presence so that you can reach the exact people who are interested in what you have to offer. It’s an all-encompassing digital marketing solution with contact mining, filtering, campaign management and automated follow ups – perfect for freeing up time spent on manual administrative tasks! With Ninja Outreach it becomes easier than ever before to connect with those looking for exactly what you’re offering.

Its comprehensive knowledge base contains various articles that cover marketing and outreach templates for your email campaigns. If you are unfamiliar with SEO outreach strategies, its user-friendly instructional videos are guaranteed to captivate and delight users of the web app.

As an added benefit, Ninja Outreach provides a user-friendly interface that allows for effortless navigation. With this convenience and time savings, you can focus on other important tasks in your business.

Pricing

If you’re looking to try before you buy, Ninja Outreach provides a complimentary seven-day trial period. There are two packages available – the Flex and Pro plans. The Flex plan is perfect for individuals and comes with one user access plus 10,000 emails per month at just $119/month when paid annually. The Pro plan gives 3 users access along with 15,000 monthly emails at only $199/month (billed annually).

Snov.io

Snov.io is the perfect tool for any marketing project you have in mind, especially if it involves finding email addresses from different sources and categories. Its powerful features make it easier to locate emails, making blogger outreach a breeze! Don’t limit yourself – use Snov.io to boost your business potential today!

It ensures that your email addresses are correct with the help of this tool’s verification feature. It will identify catch-all, duplicate and temporary emails for you quickly and easily!

Maximize your chances of converting leads by managing prospects seamlessly with email drip campaigns. And when you pair this off with Snov.io’s campaign scheduling feature, you can make sure not to miss those critical follow-ups that remind your leads about what they’re missing out on if they don’t buy into your product or service!

Pricing

Snov.io offers six plans, with a free renewable plan always available alongside five paid options. Prices range from the cheapest at just $33 per month to the highest at an unbeatable rate of only $482 monthly – no matter your budget, you’ll find something suitable for your needs!

Pitchbox

Pitchbox is an essential tool for SEO marketers, bloggers, and PR experts. It not only acts as a customer relationship management platform but also provides influencer outreach opportunities. However, it cannot stand alone; Pitchbox needs to be complemented with the best backlink tool available in order to truly maximize its potential function.

Pitchbox helps you monitor your campaign data and gives you the opportunity to review website metrics. Plus, it stores conversations with leads so that nothing is left out of the equation when making decisions! You can use it for automated follow-ups and to easily reach outreach prospects for link-building opportunities.

Pricing

Pitchbox pricing begins at $195/month for access to two users, increasing up to $395/month and eventually reaching a maximum of $1500/month depending on how many users will be utilizing the tool.

Awario

Awario is a highly effective social media monitoring tool that enables you to track keywords pertinent to your niche, search for influential influencers, and take advantage of guest post opportunities. It’s easily one of the most efficient blogger outreach tools when it comes to promoting brand awareness!

Utilizing Awario is a great way to build your lead pool, prioritize outreach techniques and evaluate the success of any campaigns you might be running. It scans media posts for individuals who may need what you offer or are unhappy with the competition. With its Reach feature, it highlights conversations that indicate which approach should be taken next. The tool further provides stats on how many mentions have been gained – whether they’re positive, negative, or neutral- that make monitoring blogger engagements easier than ever before!

Pricing

With Awario, you can get the most out of your online presence with three pricing tiers to choose from. The starter plan is just $24/month and billed annually; the pro plan is at a low cost of $74/month; or if you’re looking for something more comprehensive, go for our enterprise tier – priced affordably at only $249 per month! And don’t take our word for it: try before you buy with a 7-day trial period absolutely FREE.

BuzzStream

Marketers can make the most of their niche and achieve success with BuzzStream’s web-based software. With this platform, you have access to the right influencers that will not only drive traffic but improve your search engine performance and boost brand recognition too.

I strongly recommend BuzzStream to everyone, as it helps you do so much more than just build a promoter’s database. With one click of your mouse, you can add contacts, social media profiles, and websites to your list while surfing the web. Furthermore, Buzzstream does automatic prospecting for you by surfacing news and results related to your brand or outreach strategy from around the internet with ease! Lastly, this tool assists in personalizing email outreach efforts by sorting prospects into categories that help focus marketing strategies – plus it follows relevant metrics for identifying what works best within each category.

With BuzzStream, you can create email templates for your campaigns, set up automatic follow-up reminders and lead segmentation to maximize reach, as well as generate comprehensive reports on your progress.

Pricing

If you’re looking for an effective and efficient way to streamline your online marketing, BuzzStream has the perfect plan for you! Four pricing plans are available, ranging from just $24 to a maximum of $999 per month, each including a 14-day trial period. Find the one that fits best with your needs – sign up today!

Klear

What sets Klear apart from other influencer outreach tools is its advanced technology. It provides marketing specialists with reliable and data-driven solutions while forming stronger relationships with their customers.

With Klear, you can guarantee that your brand will be exposed to the right target audience. Their cutting-edge AI technology filters out all influencers with fake followers generated by Autobots, while the exclusive Influencer Score allows you to find reliable partners for future campaigns. Additionally, this tool provides detailed insight into each project and suggests ways of improving from any identified challenges along the way!

Pricing

Klear offers tailored, personalized quotes based on your specific requirements. If you’re interested in learning more about their pricing structure and other services we provide, don’t hesitate to reach out for a quote – it’s completely free.

Traackr

Traackr is the only data-driven influencer marketing outreach tool that functions as a Customer Relationship Management platform. It boasts access to the world’s largest database of vetted global influencers, in addition to powerful tools for campaign management and optimization.

With Traackr’s campaign analytics, you can easily identify effective campaigns and optimize those that need improvement. Their influencer marketing outreach tool makes launching impactful campaigns effortless by providing advanced insights on influencers, as well as a predictive calculator to monitor your budget usage every step of the way.

It’s time to expand your reach and get the attention of influencers! With Traackr, you can have access to 6 million profiles from 50 countries in 26 languages. Take advantage of this valuable resource and drive customer engagement with 3 billion influencer posts at your fingertips – all while assessing influencer metrics on the go!

Pricing

Experience the immense capability of Traackr with an annual or multi-year plan – contact them now to find out more about pricing.

Voila Norbert

Voila, Norbert is a remarkable outreach tool that assists you in discovering reliable emails and contact details. It’s widely considered to be the most accurate email finder instrument on the market, giving you an expeditious and effortless way to access influencers, bloggers, or any other person who can facilitate your product or content promotion. Voila, Norbert does all of the heavy lifting for locating exact email addresses along with important data points so that you don’t have to!

Voila’s extensive b2b database allows you to connect with anyone in your niche, industry, or company through individual or bulk emails. Plus, it integrates seamlessly with 13 different apps such as MailShake and Salesforce. And that’s not all! You can also supercharge your email productivity by utilizing Gmail plug-ins – they enable you to automate follow-ups, schedule emails for future sending times and track open rates and link clicks so that you can keep tabs on progress while scaling quickly.

Pricing

Kick-start your journey with their free plan which includes 50 lead credits. Voila’s subscription plans start from only $49 per month, giving you access to unlimited team members and up to 1000 leads/month. If more leads are needed, simply upgrade your package for just $499 a month! Additionally, they also offer email verification services at economical prices ranging from as low as $0.003 per email (for 500,000 emails or less) to an unbeatable price of merely 0.001 above that quantity limit!

Mailshake

If you’re searching for an excellent blogger outreach device to utilize in your link-building campaigns and as a powerful lead generator, then look no further! This tool helps build genuine partnerships with top influencers within your niche while effectively amplifying relevant content.

Mailshake is the perfect tool to create highly personalized and effective outreach strategies. With its Mail Merge feature, you can easily merge fields into your messages for maximum impact. Plus, its split testing option allows you to screen different versions of emails in order to determine which will be most effective for your business needs. Integrated with Zapier, Google Forms and Salesforce, this software offers unparalleled efficiency when it comes to creating customized email campaigns!

Streamline your email campaigns with ease! Mailshake’s sending calendar feature ensures that you’ll never miss a beat and makes it effortless to automate follow-ups.

Pricing

Mailshake offers two distinct pricing plans – the email outreach plan, at $59 per user monthly, and the sales engagement option for a flat fee of $99. Every purchase is also backed by our 30-day satisfaction guarantee; if you’re not completely content with your service within that time frame, we’ll promptly issue you a full refund.

Upfluence

Transform your business with Upfluence’s influencer marketing platform, trusted by over 1600 brands. Their all-in-one solution offers advanced data analytics, effective identification of the right influencers for you, and thorough tracking capabilities to measure campaign effectiveness. 

Upfluence enables you to discover your brand ambassadors. The platform gathers data from the web, pinpointing top influencers who have a remarkable ability to fuel social commerce growth for your company.

You can also run simultaneous campaigns. By utilizing Upfluence, you can simultaneously establish multiple campaigns and manage them appropriately while keeping track of both budget allocation and time duration allocated for each campaign. Additionally, its relationship management dashboard gives you complete control over all collaborations with influencers by providing an efficient means of managing relationships between brands and their respective partners or endorsers.

Utilizing Upfluence’s advanced data analytics dashboards, you will be able to accurately measure the performance of your campaigns and determine your ROI, total earned media value, as well as audience reach.

Pricing

At Upfluence, you can pick from three distinct pricing plans – Growth, Scale and Enterprise. They don’t advertise prices for any of the packages because they want to get a better understanding of each individual customer’s needs first before offering tailored solutions at competitive rates. 

GroupHigh

GroupHigh is a powerful content marketing tool that provides brands with the ability to create targeted outreach lists, saving marketers time and energy in the arduous process of SEO tracking, social analytics, and website exploration. This invaluable strategy has become increasingly popular among those running blogger campaigns due to its streamlined approach.

I can’t recommend GroupHigh enough for their comprehensive blogger outreach solution. Not only does this tool let you easily execute a successful blog outreach strategy, but it also offers personalized marketing emails and an extensive blog database with filters to choose the best guest post for your campaign! With these features available all in one place, I was able to save time and money while still achieving excellent results.

Pricing

Acquiring a quote or understanding the value of GroupHigh’s offerings requires direct communication with them. They don’t display their pricing information publicly, so get in touch with them to receive an estimate.

Conclusion

So, what is the optimal outreach software for your requirements? It all boils down to personal preference and your chosen outreach strategy. If you’re looking to maximize blogger outreach, Respona may be the ideal catch-all tool. For finding email addresses accurately and quickly at scale, Hunter.io is a great choice that won’t let you down!

To avoid the hassle, you can outsource your link building or enlist independent consultants such as myself to act as an expansion of your growth and content team for outreach purposes.

Ultimately, blogger outreach doesn’t have to be so complex. Once you’ve mapped out your marketing plan, utilize this guide to find the perfect tools that are tailored to both your objectives and assist in furthering your campaign. What other resources do you use for blogging outreach? Please share them with us below!

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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