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What is local search marketing?

local search marketing

Table of Contents

Table of Contents

‍Imagine this: you’re feeling peckish and in the mood for Thai food. So, you pull out your trusty smartphone, type in “Thai restaurants near me,” and voila! A list of nearby eateries pops up on your screen. This, my friend, is the magic of local search marketing.

Local search marketing is about ensuring your business shows up when people search for products or services in your area. Think of it as a way to connect with hungry customers like yourself who are looking for a delicious Thai meal. Optimizing your online presence for local search results can increase your visibility, attract more customers, and boost your bottom line.

Ready to dominate your market and secure a top spot in local listings? You should be! Unlocking this potential can take you to unimaginable heights.

Are you interested in the latest local search statistics? If so, here’s what you need to know!

  • Nearly three-quarters of online visitors come from the same local area.
  • Nearly 93% of consumers use search engines when looking up local businesses.
  • Decisions are made in just 2.6 seconds when people peruse a search page – that’s the average amount of time spent analyzing results before making a choice!
  • In the past two years, “near me” searches have significantly increased by an astounding 100%.
  • Staggering statistics show that 88% of searches for local businesses on a mobile device result in either an immediate call or a visit to the business within 24 hours.

This indicates just how essential it is for all businesses, big and small, to have an online presence.

‍As a local business, staying connected to the online world is essential. In this day and age, potential customers are searching for you on their phones, tablets, or laptops using search engines – make sure they find what they’re looking for!

Why use local search marketing?

For example, let’s say you own a Thai restaurant in the heart of New York City.

By using local search marketing strategies, such as claiming your Google My Business listing, adding accurate business information, and encouraging customers to leave online reviews, you can make sure your restaurant shows up at the top of the search results when people search for “Thai food in NYC.”

And who knows, you might serve the next Pad Thai to the next foodie in town!

Formulating a local search marketing strategy

If you own a business with a physical location, local search marketing is the way to go.

This strategic approach helps businesses reach customers within their vicinity and boosts visibility in online searches. Simply put – it’s an SEO tactic that ensures locals find your store or business before anyone else.

No matter the size of your business, local search marketing can be beneficial to all. Big enterprises, massive chains, and small businesses with single locations alike benefit from increased visibility in search results, ensuring that customers who are searching for what you provide will find your services at the top of their list.

What about social media?

Too many companies overlook one of the most critical aspects of digital and local marketing – optimizing their presence on Google and Search Engine rankings. Too many businesses are forgetting about Local SEO Marketing optimization altogether.

Social media is a completely separate sphere. Having an outstanding social presence assists in creating your brand’s identity for customers. However, it won’t be the first thing that appears when they search for you online.

Without becoming a sensation on the internet, there is one surefire way to drive people towards your business: an excellent local business listing.

How to leverage local SEO

Did you know that 46% of all searches on Google are about finding locations near you? That’s how big of a deal local intent is.

When someone is actively searching for a product, service, or business within their vicinity or in an exact area, the local search comes into play.

With the search results, Google Maps showcases three winning businesses that are most likely to meet a searcher’s needs according to its ranking factors. This subset of listings is known as the ‘Local Pack,’ and it should be your priority if you’re determined to make an impact locally. The prime spot in this pack can get you more recognition than ever before.

Stand out amongst your competition by increasing your online visibility with the ‘Local Pack’ and an optimized Google Business profile.

With these tools, you can engage with a local audience while giving yourself a powerful edge in the search process. By appearing first on search results, you gain an advantage over other businesses that don’t take advantage of this strategy.

What matters most for local search marketing?

To ensure your presence in local searches, here are a few proven tactics to help you rise up the rankings:

  • Staying up-to-date with your Google Business listing is essential for staying competitive.
  • Guaranteeing your business is listed with accurate NAP (Name, Address, Phone number) details is essential for success.
  • Ranking in the ‘Local Pack’
  • Promoting information that is tailored to the local area can help increase engagement and visibility for your business.
  • Recent and authentic feedback on Google reviews is a must if you want to stand out from the competition.

Feeling overwhelmed? Don’t be. At the end of the day, local marketing is all about treating others how you’d want to be treated yourself. All these ‘Local Marketing’ terms and phrases are just different ways of saying this same message.

Why is NAP Consistency Important?

NAP consistency is paramount for the following reasons:

  1. By maintaining consistency, you can foster trust and reliability with search engines.
  2. When potential customers search directories, they don’t have to worry about outdated or incorrect info. Instead, it’s easy for them to reach an up-to-date business with the help of this resourceful tool!

When Google’s algorithms fail to determine the accuracy of your business due to conflicting information on the web, it will result in a decrease in your website authority. Thus, it is essential that all data about your company remains consistent and accurate throughout every platform.

Have you ever checked to see if your business has already made its presence known on various online directories? Chances are, it’s there, and you’re just not aware of it yet.

Have you ever changed your business number, address, or name? If yes, a local SEO service professional can ensure that your NAP (Name, Address, Phone) information is accurate across both national and local directories by performing an audit. This will be beneficial for improving consistency in the long run.

It’s a misconception that your online presence must be impeccable in every directory. The reality is that it just isn’t achievable.

Frequently Asked Questions

What is Local SEO Marketing?

Local SEO Marketing refers to optimizing a business’s online presence for local search results. The goal is to make the business more visible to users who search for products or services in a specific geographic location.

Why is Local SEO Marketing important?

Local SEO Marketing is important because it helps businesses reach their target audience, attract more local customers, and increase online visibility. It also helps improve search engine rankings, making it easier for customers to find the business.

What are the key components of Local SEO Marketing?

The key components of Local SEO Marketing include:

  • Accurate and consistent business information on websites and directories
  • Local keywords and content optimized for search engines
  • Quality online reviews and ratings
  • Google My Business listing optimization

How do I optimize my Google My Business listing for Local SEO Marketing?

You can optimize your Google My Business listing by:

  • Verifying and claiming your business listing
  • Adding accurate and up-to-date business information, including address, phone number, and website
  • Choosing the right business category and adding relevant keywords
  • Adding high-quality photos and virtual tours
  • Encouraging customers to leave reviews

How can I get more online reviews for my business?

You can get more online reviews by:

  • Providing excellent products and services
  • Asking satisfied customers to leave a review
  • Responding to both positive and negative reviews in a professional manner
  • Offering incentives for leaving reviews, as long as it complies with the platform’s review policy

How do I choose the right keywords for Local SEO Marketing?

You can choose the right keywords for Local SEO Marketing by:

  • Researching keywords related to your business and geographic location
  • Identifying keywords with high search volume and low competition
  • Including keywords in your website’s content, meta tags, and URLs

How can I improve my website’s Local SEO?

You can improve your website’s Local SEO by:

  • Including local keywords and location-specific content
  • Optimizing your website’s metadata and images
  • Building quality backlinks from local websites
  • Encouraging customers to leave online reviews

How often should I update my Local SEO Marketing strategy?

It is recommended to regularly update your Local SEO Marketing strategy, as search algorithms and customer behavior change over time. Stay up-to-date with the latest trends and best practices in Local SEO Marketing to ensure that your business stays ahead of the competition.


If you’re looking to increase the number of people visiting your business, whether it’s one location or several hundred locations, a stellar presence on Google and an effective local SEO strategy are essential.

Local SEO marketing is an essential component of a successful online presence for any business. It helps businesses connect with local customers, increase their visibility, and drive more sales. With the rise of mobile and voice search, having a solid local SEO strategy has never been more important. Optimizing your website, Google My Business listing, and online presence can ensure that your business is easily found by potential customers searching for products or services in your area. Don’t miss out on the opportunity to reach your target audience and grow your business – invest in a strong local SEO marketing strategy today.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

More from Joe Troyer

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