Facebook, like it or not, remains the dominant social media platform. Brands are always looking into ways how they could request a review on Facebook. After all, the world’s most popular social media platform has over 2 billion active users per month.
You can’t argue with those numbers. Especially since most people will discover what others are saying about your products and services online.
Facebook is a business booster
After Google, Facebook is the most favored review site for local businesses that don’t focus on eCommerce.
With the immense number of users, Facebook has become a linchpin for businesses to target in order to increase their reviews and ultimately, drive more customers. Yet, garnering feedback can be quite a challenge – one that requires strategic planning and effort.
With the digital age presenting one of the most difficult issues businesses face, it’s no surprise that many are left unsure about what is the best way to request reviews on Facebook.
There are an array of methods to ask your customers for reviews on Facebook, making it essential that your business prioritize garnering more reviews and ratings.
In this guide, discover why Facebook reviews are so essential and how to acquire more of them. Also included is information on requesting reviews from customers directly on Facebook. Be sure to use the tips provided to maximize your review collection!
Facebook Reviews and SEO
If you’re wondering if Facebook reviews hold any weight in SEO rankings or importance, rest assured that you are not alone.
To tell you the truth, Facebook has no connection to SEO.
Consequently, Facebook reviews have no bearing on SEO and will not boost your local search rankings when someone searches for you on SERPs.
Does that mean there’s no use in earning reviews on Facebook? Absolutely not.
Despite this, Facebook reviews are often more influential than most people realize.
When someone searches for a business, positive Facebook reviews have the potential to draw in customers – and they’re often featured as part of Google’s results page. Clearly, this is an incredible opportunity!
But the advantages of Facebook ratings are far-reaching. Not only do they influence consumer opinions, but according to Facebook’s analytics, better star ratings will increase your business page and post visibility in news feeds. This can significantly amplify exposure for your company and draw more customers in. To properly optimize the potential of social media marketing, it is important that businesses prioritize getting more reviews on their Facebook pages!
How To Ask for Reviews On Facebook
Facebook reviews, especially its innovative recommendation feature, can be a major boon to your business’ reputation and visibility. Utilizing this system allows you to establish yourself as an authority in the marketplace while also boosting your online presence.
Sadly, Facebook has not created a straightforward process for businesses to send customers directly to their review page so that they can rate the business. It’s crucial for gathering feedback from your clients and improving customer service in the future.
There are some workarounds, but you will have to work for them.
If you have technical skills, the simplest method of obtaining Facebook reviews is to create your own direct link. This will permit customers to write a review without having to log in first.
An alternative option is to connect customers directly to your Facebook page, where they can search for and access reviews.
Although this technique is much simpler, it won’t be as valuable since the process of providing a review should always remain hassle-free for your customers.
Whichever option you pick, make sure to use your review link in all of your review requests.
Display The Reviews Tab on Your Facebook Page
To get your business page on Facebook bustling with reviews, the first step is to make sure that you have enabled the Reviews tab.
Follow these steps to get that reviews tab working:
- Go to your Facebook Business Page
- Click Page Settings
- Click Templates and tabs
- Move the Reviews slider to the On position
You are all set! Start gathering your customer feedback and reviews today.
Promote Your Page on Other Social Media Platforms
If you don’t spread the word to your followers on other social media channels that they can leave reviews for you on Facebook, chances are they will never discover this great way to show their appreciation!
It is therefore essential that you share your Facebook page across all of the social media channels you manage, including Twitter, Instagram and YouTube.
You don’t need to go all out! A basic image and a link can do the trick, spreading awareness of your page while spurring customers to leave reviews.
Embed Facebook Reviews on Your Website
Incorporating Facebook reviews on your website can help you generate more feedback. When customers observe that you showcase positive customer reviews online, it motivates them to leave their own review too! This provides an incentive for new and current clients alike to get involved and share their experiences with your products or services.
This approach is especially effective when reviews contain visual content, such as product photos and videos. Customers will feel proud to have their own visuals featured in the review section!
Integrating your Facebook page reviews onto your website is easy with Smash Balloon’s Custom Feed Pro. With just a few clicks, you can effortlessly link up to your page and display stunningly crafted Facebook feeds that coincide perfectly with the color scheme of your site.
Add a Call to Action on Your Website
To make sure you are getting your customers’ feedback, it is important to have a call-to-action (CTA) in an eye-catching area of your website that directs them to leave reviews on your Facebook page. Putting this CTA prominently on the homepage or checkout pages can ensure greater success. Doing so also conveys confidence and trustworthiness in potential buyers as they will see their peers’ rave reviews about their experiences with you!
By leveraging a tool like Custom Facebook Feed Pro, adding your customer reviews from Facebook to the sidebar becomes a breeze.
Finally, craft a Facebook feed header that will motivate your customers to leave feedback about their experience with your business.
By organizing your feed in this way, viewers can swiftly and easily click through to visit your Facebook business page, where they can leave a review.
Request Facebook Reviews via Email
Email is the most popular method of obtaining feedback from customers. These are usually sent after a customer has received our product or service and they should be concise, warm, thankful and target the individual’s opinion in particular. We value all of our customer reviews as they help us to understand what changes we can make to offer an even better experience for you!
There are numerous approaches to utilizing emails for collecting customer reviews, such as personalized messages, pre-made templates and automated sequences. However, emailing customers with requests for Facebook reviews has its drawbacks. It can be a tedious task that requires lots of effort and time yet doesn’t guarantee results; if not worded correctly or simply overlooked it may become ineffective.
Use Facebook Messenger to Request Reviews
If one of your customers has followed or liked your Facebook Business page, you can use this as an opportunity to request a review. Although there are some drawbacks when it comes to asking for reviews through Facebook Messenger, it is still another reliable way that businesses have used in the past.
Although this tactic is personalized, and may be well-received by customers, it can also come across as a nuisance. Furthermore, similar to emailing for reviews, utilizing Facebook Messenger to solicit feedback can require a fair amount of time investment.
This technique heavily depends on making a note of which of your Facebook followers availed your service.
In-Person Request for Facebook Reviews
Lastly, you can kindly encourage customers to write a review on Facebook after they have experienced your service. This personal request is often seen as more genuine than an automated email and could lead to better reviews.
As a demonstration, your employees can express to guests: “We thank you for selecting our business. If it would be possible, we’d highly appreciate if you could leave us a review on our Facebook page!”
This is a concise, unobtrusive technique for requesting feedback from customers on Facebook. Unfortunately, similarly to other approaches mentioned earlier, it does not guarantee that the reviews will be posted.
While customers may overlook a verbal prompt, it is just as difficult for them to search for your Facebook page or type in the link you provided. Asking customers to take such measures can be inconvenient and time consuming.
Despite the fact that these strategies for requesting Facebook reviews are regularly practiced by many businesses, they can be unsuccessful and not pose as the most efficient way to achieve more customer reviews.
The distinction between requesting reviews and actually obtaining them is clear; while review requests may not ensure that you’ll get any, focusing on acquiring more reviews in general should always result in greater success. With this approach, it’s almost guaranteed that your business will receive more feedback from customers.