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How Marketers Can Help Local Business Owners Become The “Go-To” Brand In Their Market

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Do people hire you for your services or come to your business because of your reputation as being the ONE who gets people the best results? That does the best job?  They should.

A reputation that precedes you and can generate FAR more business for you than pricey FB ads? Or google ads campaigns or even local SEO campaigns. 

There are little-known strategies to build this type of reputation, by the way— some of which I’ll share with you in this blog post, including a template you can use.

​What’s crazy is…

When it comes to building your business (and a cult of customers and clients) your reputation for getting people their perceived desired outcome will take you A LOT further than the actual quality of the job itself.

Know I know that’s not what you normally hear. 

And in terms of revenue, if it’s a choice between doing good work for your customers and being KNOWN for doing the best work will take you 10X-100X further.

And, in many cases, a lot further than that.

However, obviously, you NEED to actually do good work, and deliver a great service. If you don’t, you’re going to end up with a LOT of unhappy clients. Fortunately, you can achieve both at the same time AND they go hand-in-hand.

In fact—and I often say this because it bears repeating— the entrepreneurs and business owners that earn the most each year, aren’t much better at their craft, or the service they provide than those who earn the least.

And often—as I talk about HERE—those who earn the least are the BEST at delivering their craft, and or service. 

It’s backward but it’s the way it is.

​Now, while the ones who make the most each year in their business are RARELY the ones who do the best work for their clients, they’re the ones KNOWN for doing the best work.

And unfortunately, business owners without outstanding reputations that precede them…

…are forever having to chase new leads.

That’s because people seek out the best businesses based on reputation.

And without a damn good one, you’re constantly having to seek them, instead of them seeking you.

​Now, if you enjoy fiddling with FB ads, google ads, SEO, and doing a ton of sales calls, proposals or free estimates to unconvinced prospects, by all means, go for it.

Some people love the hunt. Love trying to convince hard-to-persuade prospects to sign up, to buy their product or service.

But I find reputation-building FAR more enjoyable, it requires much less effort, AND it enables you to charge far higher prices.

In fact, it’s hand down the best way to charge premium rates.

When you’re reputation tells people you’re the best one to help them, charging double, triple, or quadruple (or more) what your competitors charge is easy. Natural even.

And you don’t have to sell people, because they’re already sold by the time they come to you.

All they want to know is, “How do I get started?”

​Now, there are a number of ways to build your reputation. Ways to stimulate the conversation about you.

What others say about you is FAR more powerful than what YOU say about you.

​The best types of testimonials come from the following…

People who are just like “them.” “Them” being your target market.

Others who were like them had the same problems, or issues and you fixed it for them with your product or service.

​​But here’s where most businesses blow it…

They use WEAK testimonials & reviews.

When possible…​

You want testimonials that tell stories.

EMOTIONAL stories being the best.

That talk about what people’s life was like before they found you. What specific results or outcomes you helped them achieve. And what their life is like now.

Bonus points for mentioning what they were skeptical about before hiring you, and how you put the skepticism to rest.

The following testimonial template can help you get the kind of powerful testimonials you’ll want to use…

​Have people answer these five questions (but do NOT have the questions in the testimonial, just the answers. You don’t people want watching or reading the testimonials to see or hear the questions).

1. What was your life like before hiring us?

2. What were you skeptical about before hiring us?

3. How did our services put your skepticism to rest?

4. What specific results have you achieved with our help? 

5. What’s your life like now?

These 5 questions will lead to testimonials, and reviews of a COMPLETELY different caliber. 

They’ll help you build a reputation that precedes you and can generate FAR more business for you than pricey FB ads? Or google ads campaigns or even local SEO campaigns. 

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