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Understanding Google Third-Party Review Rules for Businesses

google third party review rules

Table of Contents

Table of Contents

Customers and businesses should abide by the Google third-party review regulations when showing or posting reviews from various sources on Google Search. These guidelines are intended to make sure that the evaluations are accurate, sincere, and beneficial for both clients and businesses. 

In this article, we will explain what it is, why it is important, the key elements you need to know, and the policies to have a complete understanding.

What Is Google Third-Party About?

It is an approved organization that controls the business data on a business profile they do not own. It means those left on websites other than Google business profiles, the types of reviews, and how they are displayed across platforms and devices are determined by the business category and area.

Why Is It Important?

Third-party on Google is important because they give customers even more relevant business information. The purpose of Google’s third-party review rules is to enable businesses to publish customer reviews from a variety of sites on their Business profiles on Google Search.

These reviews give clients more pertinent details about the company, including information about its reputation, quality, and popularity. 

By displaying their high rankings and favorable feedback from various platforms, third-party reviews assist businesses in building trust and luring new clients.

The Key Elements You Need to Know

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Google allows third-party companies to integrate their services with Google products, such as Google Ads, Google Analytics, Google Cloud, and Google Workspace. This integration enables users to avail of additional functionalities and features beyond what Google provides natively.

Access and Permissions

Typically, require users to grant them access and permission to interact with their Google accounts or data. It can involve authorizing or modifying data, managing advertising campaigns, or performing other actions on behalf of the user.

Security and Privacy

It is vital to consider the security and privacy implications. Users should carefully review the permissions requested, understand the data they collect, and ensure that they adhere to appropriate privacy policies and regulations.

Support and Compatibility

Third-party services may have their support channels separate from the support of Google. Users should consult the documentation or contact the service provider for any support or compatibility-related queries.

Verification and Security Checks

Google performs verification and security checks on third-party companies that integrate their services with the use of Google. It helps ensure that users can trust these services and protects them from potential security risks.

Customization and Extensibility

Allows users to customize and extend the functionalities of Google products or services according to their specific requirements. It enables businesses and individuals to enhance their Google uses offerings and tailor them to their needs.

It is considered to be cautious and selective when integrating third-party services with Google products. Users should verify the credibility of the service providers, review permissions and data access thoroughly, and ensure that the integration aligns with their security and privacy requirements. 

Third-Party Policy for Google

Comprehends the effectiveness of Google advertising for the websites and what to anticipate from its third-party partners.

Demands for Transparency

Advertisers must have the necessary information to make wise judgments to completely reap the rewards of Google advertising. As a result, we demand complete transparency from all of our third-party partners regarding the data that influences these choices. When asked, third parties must use reasonable efforts to disclose more pertinent information to their clients.

Cost and Performance | Google Advertising 

The data on expenses, clicks, and views at the Google advertising account level must be included in a monthly performance report for clients if the corresponding ads’ terms of service for you and Google so require. Report the exact price charged by Google, independent of any fees you charge, when providing customers with information about Google advertising costs.

Provide your Google advertising expense and performance statistics with your clients in a way that makes it simple for them to get the reports, like by email or your website. Alternatively, you can satisfy this reporting requirement by enabling your clients to view their cost and performance statistics by logging into their Google advertising accounts directly.

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Finance Charges

End users should be aware of whether they will be charged an administration charge for the valuable goods and services provided by third parties. If you have a maintenance fee, you must disclose to end users that Business Profile is a free service. You must the very least notify brand-new clients in writing before managing their profiles and declare the presence of this cost on client invoices. Avoid making drastic or abrupt adjustments to your fees.

Distribute the Disclosure Notice

Knowing what to anticipate when working with a third-party partner is crucial for small and medium-sized firms, which may lack the resources or knowledge of larger companies.

Post the URL to the disclosure notice on your website, where it can be easily found. The footer of your homepage, the advertising area of your website, your advertising report dashboard, and the items or services section of your website are a few examples of appropriate locations. Additionally, send a soft copy of the disclosure notice to customers by email or postal mail whenever they make a new purchase or renew their subscription.

Customer IDs for Google Ads or Adwords

Advertisers must be able to get in touch with Google directly if they have any issues with a third-party partner. You must give your clients the user IDs to access their Google Ads or AdWords Express accounts upon request for Google to properly investigate and help the advertiser.

Unacceptable Behavior

False, Deceptive, or Irrational Claims

Businesses must be forthright and truthful when describing their organization, their services, the fees associated with those services, and the outcomes that customers might anticipate to allow companies to make informed decisions about collaborating with third-party partners.

Avoid the following:

  • Utilize robocalls or other methods to identify as Google
  • Assures top positioning on Google
  • Stating that advertisements would always appear in Google Search
  • Pretending that pay-for-insertion products are free Google products
  • Making erroneous claims about the calculation of Google Ads expenses
  • Providing limitless clicks

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Behavior That Is Harassing, Abusive, or Unreliable

Businesses should receive the same superior support from a third-party partner as they would when dealing with Google directly. So refrain from pestering, abusing, harassing, or otherwise mistreating clients who are either current or prospective.

Avoid the following:

  • Disregards do-not-call lists by making a lot of cold calls
  • Excessively pressures a consumer to join or remain with the company
  • Threats to have clients sign up with the agency or risk losing their profile
  • Holds a profile captive in return for payment
  • Performs phishing

Auto-Reverting of Google Updates and Suggested Edits

Google employs a variety of data sources, such as user-generated material and other third-party data, to guarantee the most precise data is presented to businesses and consumers. You break our conditions when you use automated processes to ignore suggested changes without first asking the merchant. Third parties must speak with the merchant to confirm that the data is still true.

Conditions for Account Setup

You are in charge of guaranteeing the accuracy and security of the login information for your end users. The following are some recommended practices for managing profiles, accounts, and passwords:

  • Create the company profile owner after it has been established for a client, and designate yourself as the profile’s manager.
  • Ask the client to add you as a manager rather than an owner if they currently have a business profile.
  • Passwords shouldn’t be shared with your clients.
  • If a profile is no longer managed by you

Per Account, Only One Advertiser

For the Google Ads Quality Score to be accurate, each end-advertiser must have an account. Because the Google Ads Quality Score heavily relies on account history, combining different advertisers in one account can lead to scores that are not realistic representations of the performance of any advertiser.

Best Practices to Get Google Reviews Without Violating The Policies

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Here are some best practices for getting Google reviews without violating the policies:

Encourage Genuine Reviews

Ensure that you give your clients only the best goods and services possible. Request that they post a review based on their unique experiences. 

Make it Easy to Leave a Reviews

Make it simple for customers to post reviews by including URLs to your Google Business page and clear instructions. A QR code that connects clients to your review website is another option.

Ask at the Right Time

When asking for a review, timing is crucial. After having a positive experience with your company, ask your clients for reviews. Could be included as a direct hyperlink to your review page in an additional email or text message you send.

Respond to All Reviews

Responding to reviews (both favorable and negative) demonstrates to your clients that you appreciate their opinions. It shows that you are dedicated to offering first-rate customer service and that you care about their experience.

Monitor and Flag Inappropriate Reviews

Keep an eye out for any reviews that go against Google’s rules. You can report a review for deletion if it contains spam, fraudulent content, or private information.

Train Your Staff

Make sure your personnel are familiar with Google guidelines and know how to adhere to them. Teach them how to ask for customer reviews in a way that complies with all the rules. By doing this, you may make sure that your company abides use Google rules.


Can The Same Person Leave Two Google Reviews?

Unluckily, each business is limited to having one active review open at once. However, if you want your report to represent a more recent experience, you have a couple of choices: Post a new Google review after deleting the previous one.

What Is a Conflict of Interest in a Google Review?

It is a review that contravenes Google’s standards for objectivity and truthfulness. When people review their own company, a company they work for, a company they have a personal or competitive connection with or a business from which they receive incentives, Google claims that there is a conflict of interest.

What Is the Difference Between a First and Third Party Review?

First-party reviews are those that you have gathered and posted on your website. And third party reviews are reviews and comments gathered on websites like Google and Yelp.

Which Is More Beneficial for Your Business?

First-party reviews can improve your website’s SEO, promote user-generated content, and raise conversion rates by giving your visitors instant social evidence.

The user experience and reputation you have on other platforms can be improved with the aid of third-party, and they can also help you connect with more prospective clients who are looking for reliable and objective opinions.

To enhance your internet presence and consumer happiness, you should endeavor to gather and utilize both types of reviews.


In conclusion, Google’s third-party review policies are a mechanism to make sure that the consumer and company evaluations that appear on Google Search and Maps are fair, accurate, and helpful.

Businesses should register accounts on pertinent third-party review sites, such as Yelp or TripAdvisor, and periodically check their reviews. Customers should avoid incentives or conflicts of interest when writing evaluations, and they should always be kind and honest.

To highlight the performance of the company, Google may display a review sample or a written top list from these other websites. Businesses cannot opt in or out of these evaluations, though, and should address any concerns by getting in touch with the third-party site immediately.

Businesses and customers can profit from the legitimacy and data that third-party offer by adhering to these guidelines.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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