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Google My Business Audit for New Businesses

Table of Contents

Table of Contents

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Starting a new business can be an exciting time, but it can also be daunting. There are so many things to do in order to get your business off the ground, and it can be hard to know where to start. One thing you should definitely do is get a Google Business profile audit.

A Google My Business audit is a great way to make sure your business is set up correctly on Google. It will help you make sure your business is listed correctly, that your website is linked correctly, and that you are taking advantage of all the features Google has to offer local businesses.

When you get a Google My Business audit, you will receive a report that outlines all the things you need to change in order to improve your visibility on Google. The report will also give you step-by-step instructions on how to make the changes.

If you’re starting a new business, or if your business isn’t doing as well as you’d like on Google, then I highly recommend getting a Google My Business audit. It’s a great way to get started on the right foot and make sure your business is seen by as many people as possible.

What is Google My Business audit?

Google My Business Audit is an important part of any digital marketing campaign. It is a process of evaluating and improving the visibility and performance of your business on Google. The audit helps you understand how your business is performing on Google, identify areas for improvement, and track progress over time.

The Google My Business Checklist

The Google My Business Checklist is a great resource for business owners to help them get the most out of their Google My Business listing. It covers everything from creating and verifying your listing, to adding photos and posts, to tracking Insights data.

When creating your Google My Business listing, be sure to fill out all the information accurately and completely. This will help customers find you online, learn more about your business, and even contact you directly.

In addition to complete listings, it’s important to keep your information up-to-date. If you change your hours or add a new location, make sure to update your profile accordingly. You can also add specials and events that are happening at your business, which can give customers a reason to visit in person.

Make sure to use high-quality images on your listing as well. People are more likely to engage with businesses that have appealing visuals associated with them. Upload photos of your storefront, employees, products – whatever will help potential customers understand what you do and want to do business with you.

Finally, track the performance of your Google My Business listing using the Insights tool. This will give you valuable data on how people are interacting with your business.

Google My Business Audit Report

A Google My Business Audit Report is an in-depth review of your company’s online presence on Google, including your business listing, Google Maps, and other Google properties. The report identifies issues that may need attention and provides specific recommendations to help improve your visibility and performance on Google.

If you’re not sure whether your business is already verified with Google, or if you need to create a new listing, follow the instructions on this page: https://support.google.com/business/answer/6232270?hl=en

To get started with your Google My Business Audit Report, follow these steps:

1. Sign in to your Google My Business account.

2. In the menu on the left, select Reviews.

3. Under “Reviews from your customers,” select View insights.

4. Under “Google My Business audits,” select Request a review.

5. On the next screen, enter the following information:

-Your name

-The name of your business

-Your email address

-The type of audit you’d like (PPC, SEO, or overall)

-The country where your business is located

-The language you’d like the audit report in

6. Click Request audit.

Once you’ve submitted your request for a Google My Business Audit Report, our team will review your account and contact you within 7 business days to schedule an appointment for the audit.

How do I audit my Google business page?

There are a few things you can do to audit your Google business page. First, make sure that all of your information is correct and up-to-date. This includes your business name, address, and phone number. You can also verify your business ownership by following the instructions on Google. Make sure to check your page’s appearance and settings as well. Audit your page periodically to ensure that it is performing optimally.

How to GMB Audit your Business Info

The first step of conducting a GMB audit is to gather all of your business information. This includes your business name, address, phone number, website, and any other pertinent information. You can find this information by looking through yourGMBofficial profile.

Once you have gathered all of your business information, you will want to review it for accuracy. Make sure that all of the information is correct and up-to-date. If there are any discrepancies, you will want to correct them immediately.

Another important part of conducting a GMB audit is verifying your business ownership. You can do this by checking the “verified” status on your GMB profile. If it is not verified, you will need to verify it.

You should also make sure that your business is listed in the correct categories on GMB. If it is not, you will need to make the appropriate changes.

Finally, you will want to review your listing’s public information. This includes your business description, hours of operation, and any other pertinent information. Make sure that this information is accurate and up-to-date.

How to Audit the Google My Business SEO factors

When it comes to auditing your Google My Business (GMB) SEO, there are a few key factors you need to keep in mind. Below, we’ll go over some of the most important aspects of GMB SEO that you need to focus on in order to ensure that your business is being seen by potential customers.

One of the most important things to audit when it comes to GMB SEO is the accuracy of your business information. Make that all of your contact information, website URL, and hours of operation are correct and up to date. You can also improve your GMB ranking by adding photos and videos to your listing, as well as by creating posts and engaging with customers.

Make sure that you claim your Google My Business listing if you haven’t already, and optimize it for local search.

Google My Business Claim and Centroid

If you’re running a small business, then you need to claim your Google My Business listing. This will help people find your business when they’re searching online, and it also helps your business appear in Maps and Google Business Profile results.

Your business’ centroid is the geographic center of your claimed area. You can find this information by using the Google Maps API. The centroid is represented as a latitude and longitude coordinate, so you’ll need to convert it to a decimal format.

Once you have the centroid coordinates, you can add them to your Google My Business listing. Just enter them into the “Centroid” field on the “Location” tab.

Google My Business Title Insights

There is no one-size-fits-all answer to this question, as the title of your Google My Business listing will vary depending on your business and what you’re trying to accomplish. However, there are some best practices you can follow to help make sure your title is effective.

One thing to keep in mind is that your title should be keyword-rich, but not so stuffed with keywords that it sounds spammy. Try to include the main keywords for your business in a way that sounds natural.

You may also want to think about how you can use your title to stand out from the competition. If you can come up with a catchy or clever title, it can help you attract attention and encourage people to click through to your listing.

Q&A Gap Analysis

Gap analysis is an important tool for organizations because it can help them identify areas where they need to make changes in order to improve their performance. Without gap analysis, organizations may not be aware of these deficiencies and may not be able to make the necessary improvements.

How Does Gap Analysis Work?

There are three primary steps in the gap analysis process:

1. Define the goals or objectives of the analysis. This includes defining the desired future state of the process or system being analyzed.

2. Identify the differences between the current state and the desired future state. This includes identifying any gaps between the two states.

3. Develop a plan to close the gaps identified in step 2. This may include making changes to processes or systems, training employees, or implementing new policies or procedures.

Use Keywords Insights

Keywords Insights is a great tool to help you understand how people are searching for your content online. It provides you with information on the top keywords that people are using to find your site, as well as the pages on your site that are being most commonly found by searchers. This information can help you to better understand what content is most relevant to your audience, and make sure that you’re using the correct keywords in your own content.

Google My Business Location Authority Insights

Google My Business is one of the most important aspects of a business’ online presence. It’s a free platform that allows businesses to create a listing for their company, which can then be used to appear in maps and search results on Google.

One of the main benefits of using Google My Business is the ability to build authority for your brand. When customers see your business listed prominently on Google, it can help to create trust and encourage them to visit your website or contact you directly.

There are a few things you can do to help boost your authority on Google My Business. First, make sure that all of your information is up-to-date and accurate. This includes your address, phone number, website, and hours of operation. You should also add high-quality photos of your business and products.

Another important factor in boosting your authority is engagement. Make sure to respond to customer reviews and questions, and engage with other businesses in your industry. The more active you are on Google My Business, the more credible you will appear to potential customers.

Google My Business Connect with Clients Insights

Google My Business provides business owners with a suite of tools to help manage their online presence. One of these tools is the Connect with Clients insights page. This page provides business owners with information on how customers are finding their business, as well as data on customer interactions such as website visits, phone calls, and directions requests.

The Connect with Clients insights page gives business owners a detailed look at how customers are interacting with their business online. This information can help business owners improve their marketing efforts and better understand what services or products their customers are interested in.

Google My Business Paid Ad Insights

Google My Business offers business owners the ability to create a free listing as well as a paid ad campaign. The paid ad campaigns allow business owners to specifically target their customers with ads that appear alongside search results.

There are a few different types of paid ad campaigns that business owners can choose from. The first is called a “location extension” campaign. With a location extension campaign, businesses can promote their physical location to customers who are searching for businesses near them. The second type of paid ad campaign is called a “customer match” campaign. A customer match campaign allows businesses to target their current and past customers with ads. This type of campaign is great for businesses who want to remind their customers about an upcoming sale or promotion.

The final type of paid ad campaign is called a “search network” campaign. A search network campaign allows businesses to place ads on websites and apps that partner with Google. This type of campaign is great for businesses who want to reach more people online.

Businesses who are interested in starting a paid ad campaign should visit the Google My Business website for more information.

How to Audit your NAP consistency

To audit your NAP consistency for GMB, you will need to gather all of your business information and compare it against the information that is listed on your GMB profile. Make sure that all of your information is consistent across each platform, including your name, address, and phone number. If there are any discrepancies, make the necessary changes to ensure that your information is accurate and up-to-date.

How to Audit Your Website for Local SEO

When it comes to local SEO, website audits are one of the most important steps that you can take to improve your rankings. By auditing your website, you can identify any areas where you may be falling short and make the necessary changes to improve your local rankings.

There are a number of factors that you need to consider when auditing your website for local SEO. The first step is to evaluate your website’s current search engine rankings. To do this, you can use a tool like Google Search Console or Moz’s ProRankTracker. This will give you a good idea of where your website currently stands in terms of search engine rankings.

You also need to evaluate your website’s content. Are your pages keyword-rich and relevant to your target audience? Is your website’s title tag and meta description optimized for local searches? You also need to make sure that your website’s content is up-to-date and accurate.

Another important factor to consider is your website’s backlinks. Are your backlinks from high-quality websites? Are they from websites in your local area? You also need to make sure that your website is properly indexed by Google. You can use the Google Search Console to check this.

By auditing your website, you can identify any areas where you may be falling short and make the necessary changes to improve your rankings.

Technical SEO Items You Should Know 

SEO is an ever-evolving field, and staying up to date with the latest changes and best practices is essential for any website looking to rank higher in search engine results pages. Here are some of the most important technical SEO items you should know:

1. Optimizing your website’s structure and hierarchy can help improve your site’s crawlability and indexability.

2. Setting up proper 301 redirects can help prevent lost link juice and traffic when URLs change.

3. Ensuring that your website is properly formatted for both desktop and mobile devices is critical for providing a positive user experience and preventing ranking penalties.

4. Using the right keywords in the right places (including title, meta descriptions, header tags, etc.) is still one of the most important factors in achieving high rankings.

5. Keeping an eye on your website’s bandwidth and loading times is essential for maintaining good user engagement metrics and avoiding ranking penalties.

On-page & Content Local SEO You Should Know 

On-page SEO and content local SEO are two important facets of a successful online marketing campaign. On-page SEO is the practice of optimizing individual webpages for search engines, while content local SEO focuses on optimizing a business’s website for a specific geographical area.

Both on-page SEO and content local SEO are important because they help to ensure that a business’s website is as visible as possible to potential customers. On-page SEO helps to improve a website’s rank in search engine results pages (SERPs), while content local SEO helps to ensure that the website’s information is relevant and useful to potential customers in a specific geographic area.

There are a number of things that businesses can do to improve their on-page SEO and content local SEO. Some of the most important include:

1. Making sure that each webpage is properly optimized for keywords and phrases related to the business’s products or services.

2. Creating high-quality, informative, and keyword-rich content that is relevant to potential customers in the business’s target market.

3. Using localized keywords and phrases in website content and metadata.

4. Optimizing website images for search engine visibility.

5. Monitoring website traffic and analytics to track progress and optimize strategies as needed.

Off-page Local SEO You Should Know 

1. Local SEO is an important aspect of any business’s online marketing strategy. By optimizing your website and local business listings for keywords relevant to your industry and location, you can improve your visibility and reach more potential customers.

2. There are a number of techniques you can use to improve your local SEO, including:

  • Creating keyword-rich content on your website
  • Optimizing your website for local search
  • Claiming and optimizing your local business listings
  • Building links from local websites and directories
  • Promoting your business on social media platforms

3. When it comes to local SEO, it’s important to be consistent and keep up with the latest trends. Keep track of the changes in Google’s search algorithm and make sure you’re using the latest best practices to improve your ranking.

How to Measure Google My Business Optimizations

There are a variety of ways to measure the optimization of your Google My Business (GMB) listing. One way is to look at how your GMB listing is performing in terms of organic search traffic.

To do this, you’ll need to use Google Search Console. In the Search Traffic > Organic Search section, you can see how many impressions your GMB listing received, and how many clicks it generated. This will give you an idea of whether your listing is being seen by potential customers, and whether it’s driving traffic to your website.

Another way to measure GMB optimization is through reviews. You can see how many reviews you have, and also get insights into who left those reviews and where they’re from. This information can help you determine which aspects of your GMB listing are working well and which could use some improvement.

Ultimately, the best way to measure GMB optimization is through anecdotal evidence – simply ask your customers how they found you. If they say that they found you through a Google search, then your GMB listing is likely doing its job!

Frequently Asked Questions

Are SEO audits worth it?

There is no clear answer when it comes to whether or not SEO audits are worth it, as this largely depends on the individual business and the current state of their website’s SEO. However, in general, performing an SEO audit can be a great way to identify any potential improvements that can be made to your website in order to improve your search engine rankings.

One of the main benefits of conducting an SEO audit is that it can help you to identify any areas of your website that may be causing issues with your search engine rankings. For example, if you have a lot of broken links on your website, this could be causing your site to rank lower in search engine results pages. Similarly, if you have a lot of low-quality content on your website, this could also be impacting your SEO.

By identifying these and other issues, you can then work to address them and improve your website’s SEO. This, in turn, can lead to a better local ranking in search engines, which can result in more traffic and leads for your business.

Is Google My Business being discontinued?

Google My Business is not being discontinued. There have been some changes to the platform, but it is still available and supported by Google. Businesses that have set up a Google My Business account should continue to use it to manage their online presence.

Is Google business profile the same as Google My Business?

Google My Business and Google business profiles are two separate services offered by Google. A Google business profile is a free, basic listing on Google that includes your business name, address, phone number, and website. A Google My Business account is a more comprehensive listing that includes additional information about your business, such as business hours of operation, photos, customer reviews, and more.

Most businesses will want to create a Google My Business account to take advantage of all the features it offers. However, if you only need a basic listing on Google, a Google business profile may be all you need.

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

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