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Why Should You Hire a Google My Business Agency?

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Table of Contents

Table of Contents

Google My Business is an invaluable tool for businesses of all sizes, allowing them to manage and optimize their online presence easily.

With Google My Business, companies can create a profile on Google Search and Maps and control how customers find and interact with their business information. The platform offers numerous features that help businesses reach more potential customers, from updating store hours to responding to customer reviews.

What is a Google My Business Agency Account? 

A Google My Business agency account is designed to help businesses manage their local search presence on Google.

How Does Google My Business Help?

It allows businesses to create, edit and manage their information, such as business name, address, hours of operation, and more, across all of Google’s products and services in one place. With the help of this account, businesses can easily surface their business details in local search results and maps.

Since the content managed through a Google My Business agency account appears in multiple places on Google’s products and services, it can greatly impact a company’s visibility to customers.

GMB Features

It also offers features like reviews, insights into customer behavior, and engagement metrics that help companies improve their reach and influence potential customers. Additionally, businesses can use this account to respond to customer reviews to build trust with potential customers looking for reliable information about them online.

GMB Tools

Google My Business agency dashboard accounts also provide other helpful tools, such as posts that allow businesses to share updates about themselves or promote special offers or events directly from the platform.

Visuals and Social Posts

Furthermore, it allows businesses to create engaging visuals by adding photos or videos from within the platform or linking them from other sources like YouTube or Instagram. This makes it easier for businesses to stand out among competitors in organic search results and draw attention from potential customers.

What Are the Benefits of Registering for a Business Profile As An Agency? 

Creating a Business Profile allows agencies to showcase their services, products, and values in a professional and structured manner. This can attract potential clients and prospects unfamiliar with the agency’s offerings.

Builds Trust

Not only does a Business Profile serve as a form of advertisement for potential customers, but it also builds trust among customers. When people see an agency’s profile, they know it has been reviewed by other customers and is determined to be reliable. It gives them peace of mind when deciding which services or products to purchase from the agency.

Access Valuable Analytics

In addition to advertising and building trust, registering for a Business Profile provides agencies access to valuable analytics about their services or product offerings.

Detailed information, such as customer demographics, market trends, sales performance, customer feedback, etc., can be obtained through the platform’s reporting features.

This data can inform agencies of changes they may need to make to serve their target audience better and remain competitive in their field of business.

Connect with Customers

Finally, registering for a Business Profile enables an agency to quickly communicate with its customers through various platforms, such as social media or email marketing campaigns.

This saves time and money while increasing engagement levels with existing customers or reaching out to new ones. The platform’s messaging features allow quick responses that keep conversations running smoothly.

How Can Agencies Manage the Google My Business Listings for Their Clients?

Update Information Frequently

The first step for agencies is to ensure that the client’s essential business information is accurate and up-to-date across all their listing profiles, such as name, address, phone number, website URL, and other necessary details. This ensures that customers can easily find the business and accurately reflect what the business offers.

Optimize Business Listing

Next, agencies should optimize their clients’ listings and add relevant content, such as photos and videos of their products or services. They should also consider writing detailed descriptions about each product or service to entice potential customers. 

Moreover, agencies should monitor customer reviews on the listing pages and respond accordingly to maintain a good customer service reputation.

Track Analytics

Agencies should also track analytics from their clients’ listings to measure impactful insights such as impressions on searches, calls from customers, and direction requests from consumers seeking business locations managed

Using these analytics helps inform decisions on how best to improve campaigns or areas where additional resources must be allocated to improve organic search results.

Set Up Different Campaigns

Finally, agencies should explore options outside of traditional approaches when marketing a client’s business through Google My Business listings by using specific campaigns such as targeted postcards featuring discounts or promotions designed specifically for local customers searching within your area code.

What Kind of Details Can Agencies Manage for Their Client on Google My Business? 

Contact Details

One detail that can be managed with Google My Business is contact information. Agencies can ensure that their client’s contact info stays accurate across all their listings, including phone numbers, email addresses, and website URLs. Moreover, agencies can customize how this info appears when someone searches for the business on Google Maps or Search.

GMB Services

Another notable detail managed by Google My Business are services offered by the business. Agencies can configure which services appear in search results to ensure potential customers know exactly which products or services they offer. This helps keep customers informed and allows them to find what they want.

Add Visuals

Google My Business also allows agencies to add photos and videos associated with the business listing, allowing them to create a visual representation of what their client offers. Photos help businesses stand out from competitors in search results and provide an additional level of customer engagement.

In addition to these media types, other content, such as links to social media profiles or external websites, can be added so customers have additional resources.

How to Claim a Google My Business Listing for Your Clients 

Step 1: Sign Up For Google Account

First, you will need to sign up for your client’s Google account. You can create one using their email address or phone number if they do not already have one. Once the account is set up, the next step is to go to https://www.google.com/business/ and click the “Get Started” button to start the verification process of their business listing.

Step 2: Enter All Relevant Information

Google will then ask you to enter basic information about your client’s business, such as name, address, and phone number so that Google can verify it. After this initial step, you must provide proof that your client owns or operates the business they are claiming. This can be done with website address, business license or tax documents, utility bills, bank statements, etc. 

Step 3: Highlight Client’s Listing

Once all the information is entered and verified by Google, your client’s listing will become visible on search engine results when people look up businesses related to theirs in their area. A verified and accurate listing helps potential customers find them easily and builds trust with consumers who see accurate contact details associated with their brand.

Step 4: Refine Your GMB Page

Once everything has been set up correctly for your client’s Google My Business page, there are many things they can do to enhance it further, such as:

  • Adding posts about new products or services they offer to keep customers updated
  • Creating an eye-catching cover image that attracts viewers
  • Posting photos of their store or other relevant images; answering customer questions directly from their page
  • Responding quickly to reviews; setting up an appointment booking system if applicable
  • Adding product descriptions and prices if available
  • Using custom URLs for specific pages

How to Transfer Ownership to Their Business Profile

  • First, the current business owner must provide written permission to transfer ownership.
  • This permission should include specific details about who will take over responsibility for the account and any additional information necessary to ensure the transition is successful.
  • Once this permission has been granted, creating an official document outlining the agreement between the previous business owner and the new owner is important.
  • This agreement should include all pertinent information regarding payment terms, services provided by each party, and limits on liability in case of any disputes.
  • Next, all information related to the account must be transferred properly.
  • Depending on how much data needs transferring, this could be done manually or via automated processes such as API integration or FTP protocols.
  • All financial information associated with the account should also be transferred at this time, if applicable.
  • Finally, access rights must be updated appropriately on all accounts and profiles related to the profile you are offboarding from.
  • This includes updating passwords, closing user accounts, and granting appropriate privileges to those taking over responsibility for managing the account going forward.

How to Get More Customers from Your Google Business Profile

Here are some tips on how to get more customers from your Google Business Profile:

1. Make Sure Your Profile is Complete

A complete Google Business Profile includes all the important information about your business – location groups, contact information, hours of operation, type of business, services provided, etc. 

Not only will this help potential customers find you easier, but it also shows that you take pride in your business and care about providing accurate and up-to-date information.

Many people use Google search to find local businesses in their area. To ensure that potential customers can find you easily, include relevant keywords in the description section of your profile and relevant categories for your type of business. 

This will help ensure that when someone searches for a particular product or service you offer, they find you quickly and easily.

3. Use Reviews

Reviews are an excellent way to show potential customers why they should choose you over other businesses in the area. Encourage satisfied customers to leave reviews on your profile so new visitors can see what others have said about their experiences with you. 

Plus, responding promptly and professionally to negative reviews can improve customer trust and show them that you take customer feedback seriously.

4. Post Regularly

Posting regular updates on your profile can help keep existing customers informed while also helping attract new ones by showing off what’s new at your business or offering special deals or promotions they may not be aware of yet.

You can post anything from simple images with captions related to a recent event or project at the company to link posts featuring blogs or articles written by industry leaders related to topics pertinent to your business model or offerings; just make sure not to post too often as this can be overwhelming for onlookers!

Exploring Cvent alternatives for your regular posting offers a plethora of benefits that can enhance the effectiveness and reach of your content. By considering different platforms, you have the opportunity to leverage unique features and tailor your approach to audience preferences, ultimately maximizing engagement and driving better results. Remember, the key to a successful content strategy lies in diversity, adaptability, and continuous improvement.

How to Improve Google Map Rankings

First and foremost, make sure that you have a complete profile on Google My Business. This includes providing detailed information about your company, including photos, contact information, opening hours, and more. 

Moreover, this is where customers can leave reviews about your products or services, so be sure to encourage customers to leave positive reviews whenever possible.

Optimize Organic Rankings

Another way to improve Google map rankings is by optimizing local SEO. Ensure that all your content features accurate addresses and local keywords so that search engines can easily recognize them when someone searches for related terms in their area. 

You should also link back to your website as often as possible to give it more authority with search engine algorithms.

Build Relationships

Finally, another great way to boost Google map rankings is by building relationships with other local businesses and websites. This could include having links exchanged between one another or participating in local events together – anything which will help you get noticed by others in the area!

Having these relationships can also help you generate more organic traffic from potential customers looking for services like yours.

How to Register My Business on Google Maps

Here are the steps to register your business on Google Maps:

1. Create a Google My Business Account

This can be done online or through the mobile app for iOS and Android devices. After setting up business accounts, you will be able to access all of your business information from one place.

2. Enter Your Business Information into the Account

You will need to provide an address, phone number, website URL, hours of operation, and other details related to your business. Make sure that your information is accurate and up-to-date so that customers can easily find what they are looking for when they search for it online.

3. Upload Photos of Your Business or Products/Services You Offer

Photos can help customers get an idea of what you look like and give them more reasons to choose you over other businesses in the area.

4. Add Attributes

Add Attributes about your business such as the type of cuisine in restaurants, parking availability in stores, or payment methods available for services like salons or spas.

5. Reclaim Business Listing

Claim any existing listings that have been created by others to make sure that the listing only has correct and up-to-date information associated with it under one owner (you). This will help ensure that incorrect data doesn’t appear when someone searches for your company online or finds duplicate listings instead of yours if another unlabeled one was previously made by someone else before you claimed it officially as yours.

6. Respond to Reviews

Finally, respond quickly to reviews left by customers as this helps maintain a positive view of your brand among potential customers who may read them too! Responding promptly shows people that their opinions matter and that they can expect good customer service from you!

How to Register My Business on Google for Free

  1. To get started, you will need to create a Google account if you don’t have one.
  2. Once you have an account, go to the Google My Business website and sign in with your credentials.
  3. Once there, click the “Start Now” button and enter the name of your business.
  4. The next step will be verifying your business by entering its address.
  5. You need to ensure that this information is accurate as it will be used to show customers where you are located.
  6. After confirming this information, choose how you want customers to contact your business and add any relevant contact details such as phone numbers or website URLs.

Why Should You Hire an Agency to Manage Your Google My Business Profile? 

An experienced, knowledgeable marketing team can help you optimize your profile for improved visibility and engagement with users, as well as ensure that all relevant information is properly displayed, such as local business hours, contact information, menus, services offered, and more.

Moreover, agencies can provide insight into the best strategies for boosting user engagement and helping to build a positive brand image. They can also provide feedback about how to adjust content or imagery for maximum effectiveness.

Furthermore, agencies have access to advanced analytics tools which allow them to monitor performance and track trends in customer behavior. This data can then be used to make informed decisions regarding the most successful tactics for reaching target audiences and increasing conversions.

Frequently Asked Questions

What is a Google My Business Agency?

Google My Business Agencies (GMBAs) are third-party companies that help businesses create, manage, and optimize their Google My Business profiles. GMBAs provide a range of services such as listing creation, profile management, social media integration, and review management for local businesses. 

How do I give the agency access to Google My Business?

First, navigate to the Google My Business Home page and log in with the owner’s credentials. Once logged in, click on the profile drop-down menu located at the top right of the page and select “Manage Agency Access.” Then, enter the name or email address of the individual/agency you wish to add and select their access level from either full or limited viewing rights.

How do I set up an agency account with Google?

First, navigate to the Google My Business Home page and log in with the owner’s credentials. Once logged in, click on the profile drop-down menu located at the top right of the page and select “Manage Agency Access.” Then, enter the name or email address of the individual/agency you wish to add and select their access level from either full or limited viewing rights. 

Is Google My Business free?

Yes, Google My Business is free and easy to set up. It’s a great tool for businesses to connect with customers online by creating a listing that appears in search results. The platform also allows businesses to easily update their information and monitor how customers interact with their business on Google Search and Maps.

Concluding Thoughts

Google My Business is an incredibly powerful tool for businesses of all sizes. It allows them to showcase their products and services, build brand awareness, drive traffic to their website or store, and increase sales. With the right strategy in place, Google My Business can be a game-changer for any business looking to grow its digital presence.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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