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Digital Marketing Statistics

Digital Marketing Statistics

Table of Contents

Table of Contents

In this blog, we’ll explore the latest digital marketing statistics and trends to help you stay up-to-date with the rapidly evolving digital landscape.

Whether you are an experienced marketer or just getting started with digital marketing, this blog will provide valuable insights and a data-driven digital marketing strategy to help you succeed in today’s competitive market.

  1. By 2023, global digital advertising spending is expected to reach $517 billion.
  2. Over half of the world’s population (around 4.66 billion people) will be active internet users in 2023.
  3. In 2023, it’s predicted that 53% of website traffic will come from mobile devices.
  4. By 2023, over 91% of internet users are expected to access the internet via mobile devices.
  5. In 2023, global e-commerce sales are forecasted to reach $6.5 trillion.
  6. Social media will generate $80 billion in global revenue by 2023.
  7. In 2023, video advertising spending is predicted to reach $61 billion globally (video marketing statistics).
  8. By 2023, voice commerce sales are expected to reach $40 billion.
  9. Over 80% of businesses are expected to use chatbots by 2023.
  10. By 2023, it’s predicted that 2.7 billion people will use social media usage platforms.
  11. In 2023, it’s estimated that 45% of the world’s population will be active social media users.
  12. The global influencer marketing industry is predicted to reach $13.8 billion by 2023.
  13. Over 70% of businesses are expected to use personalization by 2023.
  14. By 2023, it’s predicted that 75% of businesses will be using marketing automation.
  15. Over 85% of marketers believe artificial intelligence will change the marketing industry by 2023.
  16. In 2023, email marketing is predicted to have a return on investment of $54 for every $1 spent (email marketing statistics).
  17. Over 90% of internet users will watch online video content in 2023.
  18. In 2023, it’s predicted that the average person will spend over 100 minutes per day watching online video content.
  19. By 2023, it’s expected that there will be over 1 billion voice assistants in use worldwide.
  20. Over 80% of businesses will use social media for customer service by 2023.
  21. In 2023, the global augmented and virtual reality market is predicted to reach $209 billion.
  22. Over 90% of businesses will use social media for brand awareness by 2023.
  23. By 2023, the global podcasting industry is predicted to reach $1 billion.
  24. Over 75% of businesses are expected to use video marketing by 2023.
  25. In 2023, the global mobile app revenue is predicted to reach $935 billion.
  26. Global digital advertising spending is projected to reach $517 billion in 2023, a 15% increase from 2022.
  27. The overall Social media advertising spend is expected to reach $121 billion in 2023, a 25% increase from 2022.
  28. Video advertising spending is expected to grow by 20% in 2023, reaching $65 billion.
  29. Mobile advertising is projected to grow by 22% in 2023, reaching $347 billion.
  30. Influencer marketing is expected to grow by 25% in 2023, reaching $16 billion.
  31. Email marketing is expected to grow by 14% in 2023, reaching $23 billion.
  32. Content marketing efforts are projected to grow by 16% in 2023, reaching $43 billion.
  33. Voice search is expected to account for 55% of all searches in 2023.
  34. By 2023, it’s projected that 72% of internet users will access the internet solely through their smartphones.
  35. Personalization is expected to be the key to success in 2023, with 80% of customers saying they are more likely to do direct business with a company that offers personalized experiences.
  36. By 2023, it’s expected that there will be over 7.33 billion mobile users worldwide.
  37. 60% of businesses are expected to implement chatbots in 2023 to improve customer experience.
  38. By 2023, social media users worldwide are projected to reach 4.41 billion.
  39. 89% of marketers say that SEO is effective, making it the most effective digital marketing channel in 2023.
  40. By 2023, the number of active email users is expected to reach 4.6 billion.
  41. 80% of businesses are expected to use video marketing in 2023, up from 63% in 2022.
  42. By 2023, it’s projected that 55% of all internet users will be using ad-blockers.
  43. 63% of businesses plan to increase their influencer marketing budget in 2023.
  44. By 2023, the number of connected devices is expected to reach 75 billion worldwide.
  45. Personalized Google ads are expected to generate a 10% higher conversion rate in 2023.
  46. By 2023, it’s projected that 85% of customer interactions will be handled without human intervention.
  47. 52% of marketers say video marketing has the best ROI, making it the most profitable digital marketing channel in 2023.
  48. By 2023, it’s expected that the global e-commerce market will be worth $6.54 trillion.
  49. 80% of businesses plan to invest more in social media advertising in 2023.
  50. By 2023, it’s projected that the average person will spend over 100 minutes per day watching online videos.
  51. By 2023, worldwide social media users are expected to reach 4.41 billion.
  52. Video content will make up 82% of all online traffic by 2023.
  53. Mobile devices will account for 72% of all digital ad spending by 2023.
  54. By 2023, the global Ecommerce market is expected to reach $6.5 trillion.
  55. Nearly 50% of all searches on Google are expected to be voice searches by 2023.
  56. In 2023, over 25% of internet users worldwide will use ad-blocking technology.
  57. Personalized email marketing campaigns are expected to generate a 29% higher open rate than non-personalized campaigns by 2023.
  58. By 2023, the influencer marketing industry will be worth $13.8 billion.
  59. The average return on investment (ROI) for email marketing is expected to be $42 for every $1 spent by 2023.
  60. In 2023, more than 30% of internet users will use ad blockers in the United States.
  61. By 2023, more than 50% of global internet traffic will come from mobile devices.
  62. The global digital advertising market can be expected to reach $455 billion by 2023.
  63. By 2023, there will be over 5.3 billion mobile phone users worldwide.
  64. In 2023, the average click-through rate (CTR) for Google search ads is expected to be 5%.
  65. By 2023, global search engine optimization (SEO) spending is expected to reach $80 billion.
  66. In 2023, personalized marketing is expected to generate a 15% increase in revenue for businesses.
  67. By 2023, the average time spent on social media daily is expected to be 2 hours and 25 minutes.
  68. The global market for chatbots is expected to be worth $9.4 billion by 2023.
  69. In 2023, the average conversion rate for landing pages is expected to be 9.7%.
  70. By 2023, the global market for mobile advertising is expected to reach $247 billion.
  71. In 2023, the average cost per click (CPC) for Facebook ads is expected to be $0.91.
  72. By 2023, the global market for programmatic advertising is expected to reach $147 billion.
  73. In 2023, the average time spent watching online video content is expected to be 100 minutes per day.
  74. By 2023, the global market for email marketing is expected to reach $22.16 billion.
  75. In 2023, over 75% of all email accounts are expected to be accessed via mobile devices.

Frequently Asked Questions

What is the most significant trend now in digital marketing?

The most significant trend in digital marketing right now is leveraging artificial intelligence (AI) to deliver more personalized, targeted campaigns tailored to individual audiences. AI-driven consumer behavior analysis helps marketers create campaigns that are better optimized for their target audience and can increase their campaigns’ reach and return on investment. 

Is digital marketing growing fast?

Over the last few years, businesses have grown exponentially by using digital marketing tools and strategies to promote their products and services. This includes tactics such as search engine optimization (SEO), digital content marketing, social media marketing, email marketing, and mobile-friendly websites. 

What is the overall success rate of digital marketing?

Specific success rates vary widely depending on industry and individual goals. However, for most digital marketers, a successful campaign should yield a return on investment at least five times its cost.

Wrapping Up 

The content marketing statistics we’ve presented in this article prove that investing in digital marketing pays off, so if your business isn’t doing it yet – now is the time! 

With proper planning and execution, you, too, could be experiencing success through increased website traffic, leads generation, and ROI. 

So why wait? Start harnessing the potential available in this booming field today!

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

More from Alex Contes

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