Getting customer reviews is one of the most powerful marketing tools available today. Reviews provide potential customers insight into your products or services and allow them to make more informed decisions about their purchases.
But asking for reviews can be tricky, as many people feel uncomfortable giving unsolicited feedback. Fortunately, there are some clever ways that you can use to ask for reviews without making your customers feel awkward or pressured.
From providing incentives to creating a simple email template, here are some creative ideas for soliciting customer feedback effectively yet unobtrusively.
How to Collect Reviews in a Video Format
Create an Easy-to-Use Platform
The first step to collecting video reviews is to create a platform or process that encourages people to submit a review in this format. Companies may choose to make a call to action on social media, reach out to customers via email campaigns, or even use an online survey platform with built-in recording capabilities. If you’re using Mailchimp, try Survicate’s Mailchimp surveys.
Set Clear Expectations
Once the platform is up and running, companies need to ensure they are setting realistic expectations for customers regarding how much information they should include in the review, as well as setting any requirements such as minimum length or maximum file size.
Use Good-Quality Equipment
When it comes to actually recording the reviews, companies must ensure they have all of the necessary equipment and software — such as cameras, microphones, and video editing apps and tools — in place. Also, companies should consider what branding elements they wish to include in the videos (e.g., overlays or logos).
Remove Background Distractions
It’s also important for companies to consider what type of background noise might be distracting during the review — such as traffic noise or other people talking in the background — and take steps to reduce it if possible.
How to Track Down Good Reviews You Didn’t Know You Had
Look for Customer Feedback
The first approach is to search for customer feedback online proactively. Businesses should regularly check popular review sites such as Google Reviews, Yelp, and TripAdvisor to see if customers have left positive comments.
Search Reviews on Platforms
Many customers may leave feedback without mentioning the business directly, so it pays to ensure that companies are actively checking these sites. Additionally, businesses ought to engage in social media monitoring on platforms like Twitter and Facebook.
Many people post their experiences with a brand on these platforms – both good and bad – and tag the business so companies can keep tabs on what people say about them.
Send Customer Surveys
A second approach is to send out surveys at regular intervals. By asking customers questions related to their experience with a product or service, businesses can solicit valuable feedback related to customer satisfaction. Another way to collect customer feedback is using a softphone and directly connecting with customers.
Surveys also allow customers who may not feel inclined or motivated enough to provide an online review after using a product or service. Also, by offering incentives like discounts or prizes in exchange for completed surveys, companies can increase the response rate significantly.
This information can then be used not only for tracking down good reviews but also for improving overall customer experience in the future.
How to Collect Positive Remarks from Emails
Create Clear and Concise Guidelines
The most important step in collecting positive remarks from emails is establishing clear guidelines for positive feedback. This will help narrow down the pool of emails that should be considered and ensure that only truly valuable feedback is collected.
Track Emails
Once these guidelines have been established, it’s important to monitor incoming customer emails to detect potential sources of positive feedback. This could be done manually or by using automated systems.
Ask for Customer Feedback
Once potential sources of positive feedback have been identified, it’s important to solicit this kind of feedback from customers whenever possible actively. This can be done through follow-up emails after purchases or other customer interactions whether they have negative reviews or positive ones, email surveys, and other forms of outreach designed to capture customer sentiment.
Streamline the Survey Process for Customers
It’s also important to make it easy for customers to provide this kind of input by providing simple forms or processes they can use when providing their opinion or making suggestions.
Respond to Each Review
Finally, it’s essential to carefully analyze and collect video reviews to identify common themes and gain insights into customer opinions on the business’s products and services. This analysis should consider the content, tone, and language used in the response, as these elements can often provide valuable clues about how customers feel about the company.
How to Convert Customer Experience Surveys Into Reviews
Step 1: Organize the Data
The first step in converting customer experience surveys into reviews is to organize the data collected from the survey. This includes sorting and categorizing responses according to topics discussed, such as customer satisfaction, happy customers, or ease of use.
Step 2: Write Reviews
Once the data is organized, it’s time to begin writing reviews. Writing honest and informative reviews is crucial in ensuring customers will trust the content they read while considering different products and services.
Step 3: Summarize the Survey
When creating reviews, start by summarizing the overall findings of the survey. Include key points without divulging too many details, such as highlighting any strengths or weaknesses customers experienced while using the product or service.
Step 4: Add Related Facts
Also, consider adding relevant facts and figures from the survey, such as percentage ratings for each customer-viewed aspect.
Step 5: Include Personal Opinions
Finally, include your opinion of how well you think the product works based on what was mentioned in the survey by other customers. This can help potential buyers decide whether or not that specific product would meet their needs and expectations.
How to Ask for Reviews on Facebook
Here are some tips on how to ask customers for online reviews on Facebook:
1. Prepare a Review Requests Message
Before asking customers for reviews, crafting a message that will capture their attention and encourage them to leave a review is important. Make sure the message is clear, concise, and brief. Additionally, include incentives or discounts to entice people further to leave reviews.
2. Use Social Proof
People are more likely to leave a review if they see that others have already done so. Posting positive reviews from existing customers on your page can help convince others that leaving one can be beneficial.
3. Personalize Your Requests
Instead of simply blasting everyone with the same generic message, consider customizing requests for review template or examples based on customer interactions with your company, such as order dates or purchase history. This will create a more personalized review request template that resonates better with satisfied customers than a one-size-fits-all approach.
4. Use Multiple Channels
For maximum impact, use multiple channels when asking for online reviews, including email campaigns and social media platforms like Facebook and Twitter, in addition to direct messaging within the platform itself. This will ensure that you reach out to all potential reviewers, increasing the chances of getting more positive reviews.
How to Write a Google Review Template for Your Customers
Here are some tips on how to create a review template for customers:
1. Start With a Clear, Concise Purpose for the Review
Make sure that the purpose is clearly stated and easily understood by your customers. This will help guide them in providing accurate feedback about their experience. You can ask how smooth was onboarding stages and consider implementing Walkme competitors to improve user experience.
2. Consider the Type of Feedback You Are Looking for From Your Customers
Are you looking for online reviews about overall customer service? Or do you want to focus more on product performance and quality? Knowing this beforehand will help you craft questions that elicit specific and helpful information from your customers.
3. Create open-ended questions
It allows your customers to provide as much detail as possible in their responses. Ask questions like “How would you rate our product or service?” or “What did you like or dislike about it?” These questions allow greater insight into customer experience than simply asking for a numerical rating.
4. Use Friendly and Easy-to-Understand Language
It helps customers understand everything so that even those not tech-savvy can still respond to the review template comfortably. Avoid using industry jargon that may confuse or intimidate people who aren’t familiar with it.
5. Ask for Feedback
Give customers plenty of space to provide feedback on each question while also making sure they feel comfortable with the length of the form by limiting the number of questions if needed.
6. Say Thank You
Thank your customers for taking the time to complete the survey – this small gesture can go a long way in ensuring they have a positive experience when dealing with your company. Creating an effective review template should be relatively straightforward!
How to Ask for Reviews Via SMS
SMS can reach people quickly, wherever they are, and the response rate is extremely high.
Create a Tailored Message
To maximize the success rate of asking for online reviews via SMS, carefully craft your message with certain key elements in mind. Another step to increase success is to connect email to SMS to reach customers quickly.
Write a Clear Message
When crafting your message, try to be brief but clear. Ensure you properly introduce yourself, provide a link to the product or service you’re requesting a review for, and explain why you’re asking for a review. It’s also helpful to provide instructions on how customers can leave feedback. Include a call-to-action that encourages customers to take action quickly.
Add a Few Incentives
Including incentives in your request for reviews via SMS can also be beneficial. This could mean offering discounts, special offers, or other rewards if customers leave a review within a certain timeframe. This helps drive engagement and incentivizes customers to take action right away.
How to Use Incentives to Get Online Reviews
Give Discounts
One of the most common types of incentives businesses use is offering discounts. For example, you might offer a percentage off their next purchase if they leave a review or even offer free shipping when they provide feedback on their experience with your business. This encourages customers to leave video reviews and also gives them additional motivation to do so.
Provide Exclusive Prizes
Another popular incentive companies use is offering exclusive prizes or giveaways in exchange for leaving reviews. For example, you could give away gift cards or special products in exchange for reviews. This incentivizes customers to take action, as they know that participating could win them something special.
Did you know, these days, businesses are also giving away unique items such as wall art and custom canvas prints to their customers? Besides, these gifts also act as branding for the company.
How to Ask for Reviews on Your Website
Here are some tips on how to ask for reviews on your website:
1. Add CTAs
Create a prominent call-to-action (CTA) on your website that invites customers to leave a review. Make sure it’s visible, eye-catching, and easy to understand. It can be a button or banner directly linking to the review page where customers can leave feedback.
2. Use Email Links
Use different automated messages like emails or lightbox pop-up messages that appear after customers have completed their purchase or used a service from your website. This is a great way to remind them to leave their review unobtrusively without being too intrusive.
3. Provide Incentives
Offer incentives like discounts or freebies when customers submit their reviews on your site. This will make them more likely to provide honest and accurate feedback, which is invaluable for any business.
4. Add Social Media Handles
Leverage social media platforms such as Facebook, Twitter, and Instagram by asking customers to share their experiences with friends and followers via posts or stories, along with links to your website’s product pages where they can leave their reviews.
5. Connect With Past Customers
Follow up regularly with past customers who may have given positive feedback, so they don’t forget about you or the services you offer in the future when making purchasing decisions again.
How to Ask for Reviews From Vendors
When asking for reviews, being polite and professional while maintaining an honest and direct approach is important.
Pick the Right Vendors
The first step is to identify the right vendors to solicit reviews from. Consider selecting vendors that have had a positive experience working with you or those who have expressed an interest in helping out. You could also reach out to current customers whom you’ve had successful interactions with in the past.
Create a Clear Message
Once you’ve identified the right vendors, you should craft a message that clearly outlines why you’re reaching out and what type of review you’re looking for. Include relevant information such as product specifications, and customer relationships service policies, so the vendor has all the information they need to provide an accurate review.
Also, make sure to mention how much time it will take them and if there are any incentives, such as discounts or gifts, for providing their feedback.
Frequently Asked Questions
How do you politely ask for a review?
Politely asking for a review is as easy as expressing appreciation for the customer’s business and kindly requesting that they share their experience with others. You can do this in person, over email, or through social media. It’s important to remember that customers are more likely to leave reviews if you make it convenient and easy for them to do so.
How do you ask for feedback creatively?
Firstly, you could use visual prompts such as surveys, polls, or questionnaires with interesting graphics that draw the eye and catch people’s attention. Alternatively, you could organize small focus groups where participants discuss various aspects of the project or product to collect customer reviews and detailed feedback from multiple perspectives.
How do you ask for a 5-star rating?
One way to ask for a 5-star rating is by saying, “If you’re satisfied with our service, can we please have your positive feedback by giving us a 5-star rating?” Another way would be to say, “Would you be willing to rate our service with five stars?
How do I ask for a review without sounding desperate?
Being genuine and courteous is the best way to ask for a review without sounding desperate. Express your appreciation for their local business, explain why more reviews are important to your business, and make it easy for them to leave a review.
Concluding Thoughts
With these clever ways of requesting customer reviews under your belt, you’ll soon find yourself with plenty of glowing.
