A backlink checker is an invaluable tool for any website owner or digital marketer looking to boost their SEO efforts. Backlinks are critical in improving your ranking on search engine results pages (SERPs).
Having suitable backlinks can be the difference between appearing on page one of Google or languishing at the bottom of page ten. With so much riding on getting your link-building strategy right, you must have access to a reliable backlink checker.
The best backlink checkers provide detailed information about all incoming links to your website, including anchor text and link strength metrics, and help you identify potentially harmful links that could be damaging your SEO score.
By regularly monitoring and analyzing incoming links with a good quality backlink checking tool, you can ensure that you’re always staying ahead of changes in SERP rankings and making sure that only high-quality websites are linking to yours.
What Are Backlinks?
Backlinks are created when one website links to another, often using specific anchor text (the words that appear as a link). Not all backlinks are created equal. However – some backlinks come from low-quality websites, while good-quality backlinks come from reputable sources with relevant content and high domain authority.
How Does Backlinks Work?
Google uses a complex algorithm called PageRank to rank web pages in its search engine results pages (SERPs). This algorithm considers the number of backlinks pointing towards a page and their quality.
- A page with many low-quality or spammy backlinks will not be ranked higher than pages with fewer but higher-quality links from authoritative websites.
- To build solid backlinks for SEO purposes, you need to create relationships with other websites with high domain authority in your niche.
- You can do this by guest blogging for reputable sites in your industry or building relationships with influencers who have already established authority and trust within the industry you’re targeting.
- Another way to build quality backlinks is by engaging in online conversations and forums related to your niche or industry.
- If you contribute valuable information or insights, other users may link to your posts as references or sources of additional information, helping you gain helpful links without having to solicit them yourself actively.
Why are Backlinks Important?
Links from other websites to your website help search engines understand the relevance and authority of your website. Search engines consider each link an endorsement or “vote” for your website; therefore, the more backlinks you have, your website ranks in search engine results pages (SERPs).
Benefits of Backlinks
- Backlinks also serve as a great way to build relationships with other business owners, webmasters, and influencers in your industry.
- Linking to their content and mentioning them in blog posts is a great way to get them to notice you.
- These relationships can benefit both parties by giving each other exposure, traffic, and valuable connections that can lead to future collaborations and partnerships.
- Another advantage of having quality backlinks is that it increases the credibility of your website. More websites linking to yours will make other people more likely to trust your site because multiple sources have verified it.
- This helps build trust with prospective customers who may need to become familiar with your business but have seen it recommended by trusted sources online.
- Lastly, backlinks help spread awareness about what you do and what services or products you offer.
SEMRush
One of the most valuable features of SEMRush is the keyword research tool, which works like the Google Search Console. This backlink checker tool allows users to uncover high-value keywords that drive traffic to their websites and help them achieve better rankings on search engines.
The tool provides users keyword search volume, competition level, estimated cost per click, related keywords, and more. Furthermore, SEMRush’s Keyword Magic Tool also helps users analyze their competitors’ top-performing keywords to determine which ones to target in their SEO campaign.
Features
- Another great feature of SEMRush is its rank tracker, which allows you to track your website’s rankings in various search engines such as Google, Bing, Yahoo!, Yandex, and Baidu.
- This feature lets you monitor your rankings over time so you know how well your SEO campaigns perform and make necessary adjustments if needed.
- You can also use the rank tracker to compare multiple websites’ performance across different search engines.
Benefits
- In addition to its SEO and free backlink checkers tools, SEMRush also offers robust social media management instruments that enable users to keep track of conversations on popular social networks such as Facebook, Twitter, LinkedIn, YouTube and more.
- Its social media listening capabilities can help companies better understand what people are saying about them online so they can quickly respond or start targeted campaigns aimed at reaching specific customers through these platforms.
Linkody
The platform collects link data from all major search engines and other sources, like social networks and webmasters. This means that users get an accurate picture of their website’s overall link health. It then provides detailed reports on the links and their associated metrics, such as domain authority, Alexa rank, and citations.
Features
- Linkody also offers a suite of backlink tools to help improve your link building efforts.
- With Linkody’s “Link Acquisition Tool”, you can find relevant sites to acquire backlinks from; its “Link Analysis Tool” will help you evaluate quality link prospects.
- While its “Competitor Analysis Tool” allows you to take a look at the strategies your competitors are using to build links.
Benefits
- In addition to providing data-driven insights into your existing link network and potential growth opportunities, Linkody offers valuable features, such as link removal requests for disavowing bad links.
- This ensures that any toxic or irrelevant backlinks do not impact your search rankings negatively.
All-in-One SEO
The All in One SEO backlink checker provides a comprehensive list of sites that link to any website. This allows webmasters to quickly analyze the various sources and links pointing towards their websites.
Features
- By looking at this data, webmasters can decide which links should be kept or removed from their websites.
- It also helps reveal potential opportunities for link building with other high-quality websites.
- In addition to identifying existing backlinks, All in One SEO also works as a competitor analysis and backlink tool by reviewing competitors’ link profiles and providing detailed information about them.
- This includes checking out the anchor text used for each link and discovering new potential linking partners through competitive intelligence.
Benefits
With All in One SEO’s intuitive dashboard interface, users can quickly access all the data its robust and free backlink checker tools provide. The dashboard displays a variety of metrics, such as:
- The total number of inbound links, anchor text distribution
- The total number of referring domains
- MozRank (a measure of domain authority), and even estimated organic traffic generated by each site linking back to the website being analyzed.
- This data can then be used to decide what type of content should be created for future link-building efforts or how current optimization efforts should be altered accordingly.
Ubersuggest
Ubersuggest offers an intuitive user interface that makes it easy to keep track of all incoming backlinks with just a few clicks.
Features
- The platform also gives users detailed information about each link, such as anchor text, page authority, quality score, and more.
- In addition, Ubersuggest provides real-time alerts whenever a new link appears, or existing links are removed.
- This ensures all crucial links are noticed when trying to improve SEO rankings.
- Another great feature of Ubersuggest is its extensive competitor analysis capabilities.
Benefits
- Users can easily compare their own website’s performance against competitors’ websites with the help of graphs and metrics such as total links acquired, top referring domains, and more.
- This allows users to understand better how they stack up against their competition so they can take appropriate action if needed.
- In addition to all these features, Ubersuggest offers automated reporting tools that allow users to stay up-to-date on their website’s ranking performance without manually monitoring it daily.
- Reports can be customized based on various metrics like domain authority or quality score, so users can accurately view their rankings at any given time.
Moz Pro
Moz Pro allows users to track up to 10,000 backlinks for free, making it one of the most cost-effective backlink-checking tools available.
For those looking for more robust features, two paid plans allow you to track up to 25 million links with more detailed data.
The robust reporting capabilities in both options give users real-time analysis of their link metrics and potential opportunities for improvement.
Features
- Plus, users can quickly compare their sites against their competitors to gain an edge over them in search engine ranking results.
- In addition to providing valuable information about incoming link sources, Moz Pro also gives users access to various helpful resources, such as educational articles and case studies explaining different link-building aspects.
- This type of content can help unseasoned SEOs effectively build their strategies and better understand how they should acquire quality backlinks.
Benefits
- The tool also suggests which link sources should be targeted based on their relevance, authority and trustworthiness.
- Moz Pro’s comprehensive dashboard displays data related to each source’s domain authority (DA), page authority (PA) and spam score so that users can quickly identify which ones offer the best chances for success.
- Moreover, Moz Pro’s intuitive design allows users to swiftly analyze critical metrics like the total number of links by domain or top anchor text used by competitors and average follow/nofollow rates for each source.
Backlink Watch
The user-friendly interface makes it easy to navigate through Backlink Watch’s portfolio of options, including over 500 million links from more than 150 sources.
Features
- This means you can find almost any link within seconds without spending too much time browsing search engine results.
- The data is updated quickly, giving accurate information on the latest backlinks pointing to your website or blog.
- Backlink Watch also offers detailed reporting features that are incredibly useful in developing a successful link building strategy.
Benefits
- The tool gives users valuable insights into their target website’s link profile, letting them know if they’re getting enough quality links from reliable sources.
- Furthermore, by monitoring your competitors’ websites for new links, you can easily stay ahead of them in terms of SEO performance.
- One of the best things about Backlink Watch is its affordability – it only costs $5 per month for the basic plan and up to $50 for the advanced program – making it one of the most cost-effective SEO solutions on the market.
- Plus, with its no-hassle setup process and fast response times, anyone can quickly and efficiently start with Backlink Watch.
CognitiveSEO
The intuitive user interface makes accessing the platform’s many features easy, including powerful reports with detailed visualizations, automated link analysis, competitor comparison, website audit tools, link detox tools, and more.
Features
- What sets CognitiveSEO apart from other backlink checker solutions is its ability to measure quality signals, such as domain authority and trust flow.
- This data can be used to decide which links should be prioritized or removed.
- CognitiveSEO provides an easy-to-understand breakdown of each website’s link profile, allowing users to quickly see which websites are linking in and out of their sites.
- The platform also allows users to track metrics over time to monitor changes in their backlink profile and gain valuable insights into how their competitors are using backlinks.
- CognitiveSEO offers on-demand and monthly plans that include unlimited web searches and advanced reporting capabilities.
Benefits
- In addition to its comprehensive backlink analysis features, CognitiveSEO offers a range of SEO optimization tools designed to help improve search engine rankings.
- These include keyword research tools, content optimization recommendations based on competitor analysis data, SEO suggestion reports for boosting page performance, and more.
- The platform also allows users to perform competitive analysis by studying rival websites’ link profiles and content strategies.
LinkMiner
With LinkMiner, you can easily see which links are valuable and which ones may be potentially damaging to your SEO.
Features
- This tool can help you identify broken links so you can take appropriate action to fix them or remove them altogether.
- You can also use it to monitor the progress of your website’s backlink profile over time, helping you stay ahead of any potential adverse effects on your rankings.
- Furthermore, LinkMiner provides detailed reports that make tracking backlink performance by type and source easy, enabling users to identify high-value links from low-value sources.
Benefits
- This allows webmasters to quickly focus on gaining more quality backlinks from authoritative websites that will drive better organic search engine results.
- LinkMiner also offers powerful features for advanced users, such as link filtering options that allow for a more precise assessment of the quality of any given link.
- Users can create custom filters based on various criteria such as “PageRank” score, do follow/nofollow status, and domain registration date.
Kerboo
Kerboo is an all-in-one backlink checker that offers a comprehensive and accurate approach to getting the best performance out of your backlinks.
Features
- With Kerboo, website owners can quickly assess their backlink profiles and ensure their SEO efforts are working for them.
- Kerboo provides users with detailed insights into their backlinks and scores that showcase each link’s quality.
- It also tracks incoming links from competitors and offers automatic updates to ensure that users always have access to the most up-to-date data available.
- Kerboo provides recommendations on improving each link and increasing its effectiveness, meaning users get more value out of every link they acquire.
Benefits
- Moreover, Kerboo offers backlink analytics tools to help website owners gain greater insight into their backlink performance and make better decisions about which links to pursue or remove.
- The platform also allows for detailed analysis of anchor text used in different domains and websites, helping business owners figure out which drives the most traffic towards their site.
- Plus, with Kerboo’s automated rules engine, website owners can quickly identify potential issues with existing links or take advantage of opportunities when new ones become available.
Open Link Profiler
Open Link Profiler is one of the most-trusted backlink checkers on the market today.
Features
- It is an impressive tool that helps you to understand and analyze the quality and quantity of links pointing to your website or blog.
- The software uses proprietary algorithms that recognize essential link metrics such as citation flow, trust flow, domain authority, page rank and much more.
- Open Link Profiler also tracks outbound links for maximum efficiency in maintaining high-quality backlinks.
- One key advantage of Open Link Profiler is the user-friendly interface that makes it easy for both beginners and advanced users.
- The intuitive navigation lets users quickly identify opportunities for link-building, engagement, and growth strategies.
Benefits
- Moreover, Open Link Profiler offers comprehensive information about each backlink so users can determine which ones are most relevant to their site or blog – information like anchor text, link type, link status and more.
- Another great feature of Open Link Profiler is its ability to detect toxic links and warn users when these exist on their site before they damage the rankings of their website or blog.
- This feature helps ensure that websites are not harmed by harmful backlinks while still benefiting from legitimate ones.
- Open Link Profiler provides detailed reports with visuals and analytical data that can help users better understand which strategies produce the best results for their website or blog’s rankings on search engine results pages (SERPs).
BuzzSumo
With BuzzSumo, you can analyze domains, evaluate link-building strategies, compare links to other sites, and much more.
Features
- This tool is handy for SEO professionals looking to keep track of their backlinks.
- BuzzSumo provides accurate metrics like Domain Authority (DA) and Page Authority (PA).
- You can also get detailed reports on your link-building campaigns and see which links provide the most value for your efforts.
- In addition to this data-heavy analysis feature, BuzzSumo offers powerful insights into inbound links from third-party websites.
Benefits
- You can use its Link Tracker tool to identify new linking partners and ensure that your website is linked from authoritative sources.
- It also helps you find broken links that need to be fixed or replaced.
- The platform also has an excellent Toolbox section where you can find helpful SEO tools like meta tag analyzers and keyword analysis tools.
- This section makes it easy to analyze your site’s performance against competitors and take actionable steps towards improving your site’s rankings in search engine results pages (SERPs).
SE Ranking
The backlink checker from SE Ranking makes it easy for marketers to discover high-quality linking opportunities and identify potential threats to their SEO.
Features
- This helps businesses reduce their risk of receiving a penalty from Google due to low-quality links from suspicious websites.
- It also helps them boost their rankings in search engine results pages (SERPs) by obtaining authoritative links from reliable sources.
- The tool can monitor internal and external links, helping users identify broken or dead links and take the necessary steps to maintain healthy link profiles.
Benefits
- In addition, it allows marketers to track changes to the anchor texts, link statuses, or follow/nofollow attributes associated with each link.
- This helps them stay on top of any updates that webmasters may have made, ensuring they’re always up-to-date with the status of their backlinks.
- Another great feature of SE Ranking’s backlink checker is its ability to detect suspicious patterns in a website’s link profile.
- This makes it easier for users to spot any potential issues caused by low-quality or spammy links pointing towards their website.
- It also enables them to keep an eye out for competitors who may be using unethical tactics such as negative SEO or other link manipulation, which could result in a manual penalty from Google.
Ahrefs
Ahrefs offers a comprehensive suite of other tools that can help you identify opportunities for improving your link profile and boosting your visibility on the web.
Features
- Quickly audit any website’s backlink profile, and see the anchor text in each link.
- view pages with most links pointing towards them, check domain strength metrics like Domain Rating (DR) or URL Rating (UR), and check backlinks
- Monitor changes in website rankings over time. Ahrefs is an invaluable resource for tracking competitor links and identifying potential link-building opportunities you may miss out on.
Benefits
- In addition to its vast range of reporting features, Ahrefs also offers keyword research tools that provide insights into what keywords perform best for competitors in organic search results.
- These link explorer tool allow website owners to uncover potential content ideas that could result in top rankings for important keywords or phrases related to their industry or niche.
- Ahrefs also provides users with other useful features such as Link Intersect, which enables them to compare two websites’ backlink profiles and get an overview of overlapping links between them.
- Content Explorer, which helps users find popular content related to their topics; and Alerts which allow users to receive notifications about new backlinks pointed at their sites or those belonging to their competitors.
- Ahrefs also provides detailed tutorials on how best to use these features so users can benefit from them.
Frequently Asked Questions
Which SEO tool is best for finding backlinks to a website?
One of the most important SEO tools to use when trying to find competitors backlinks to a website is a backlink analysis tool. These tools are designed to help you better understand who is linking to the website and the quality of those links. In addition, they can provide insight into potential link-building opportunities and inform link-building strategies.
How do I find backlinks for free?
You can find and monitor backlinks for free through online directories and niche-specific forums. These sites often contain lists of websites related to topics or industries relevant to yours, so searching through these resources can help you find potential sources of backlinks that you may have yet to consider.
How can I check the backlinks to my site?
One of the best ways to check the backlinks to your website is through a tool called a backlink checker. This tool allows you to analyze the websites linked to yours, allowing you to see which websites are linking back to your site and how they’re doing it.
How do I get Google backlinks?
Google values quality links, so some effort must go into obtaining them. To get backlinks from Google, you first need to create content that other websites will want to link to. This can come in the form of blog posts, case studies, ebooks, or even videos that provide valuable information for the audience of other sites.
Concluding Thoughts
We hope this article has helped you find the best backlink checker depending on your needs and budget. Don’t forget: it’s important to regularly monitor both incoming as well as outgoing links in order to maintain an effective link building strategy!
