Monitoring and improving your domain authority is crucial to improving your ranking in Google’s search results. The one question you have if you want to increase your Domain Authority is: What is good Domain Authority?
Domain Authority scores are not necessarily “good,” “average,” or “bad”; they only have meaning within a particular competitive landscape. For example, if you have a site with DA a of 30 and your competitor’s is 25, then your site’s DA is good.
For instance, if you have a DA score of 60, but your competitor has a DA score of 70, then your DA score of 60 would be considered poor.
There is always competition between you and your competitors, so you need to beat them. The following sections will further explain this topic for you in more detail. Stay tuned.
What is a Good Domain Authority Score?
In terms of Domain Authority scores, the most commonly asked question is, “What is a good Domain Authority? This question is frequently asked by website owners who are seeking to rank higher in search engine results.
For success, no ideal or specific number must be reached. The Domain Authority scale of Moz ranges from 1 to 100. A score of one is the lowest, while a score of 100 is the highest.
Often, businesses believe that they need a domain score of 100 because it is the highest score. Although even large companies like Amazon do not achieve a perfect 100 score. Domain Authority scores are not defined as “good” or “bad.
For example, a domain authority score of 55 may seem “bad,” while a domain authority score of 85 may appear “good,” but these are not true. Domain Authority is not determined by whether the score is more or less than 100.
Domain Authority is a comparative measure, therefore there is no perfect number. There is a direct correlation between your Domain Authority score and your direct online competitors.
You are competing against companies that rank in search results for similar keywords to those used by your business. The size and scale are similar to yours. As an example, you would not compare your brand to Target if you owned a shoe brand.
You will be competing with Walmart and Amazon in a league all its own. Your shoe brand is likely to fail if you attempt to compare your domain score to theirs. Instead, you should examine other shoe brands or thrift shops that are similar in size to your own.
Additionally, you should consider those that rank for similar keywords. In this scenario, you’d focus on ten websites that compete for your targeted keywords. Thus, a high Domain Authority score is determined solely by your competitors.
Domain Authority should be as high as your competitors, but not so high that you are no longer competitive with them.
A good domain score for your business would be between 55 and 60 if all your direct competitors have scores between 40 and 50. It is sufficient to allow you to stand out from your competition and be able to rank higher in search engine results.