In today’s competitive markets, it is essential for a business to stand out from others to survive and succeed. One way of achieving this is by improving your business’s brand image.
Brand image is the consumer’s perception of your company and its products or services. It’s formed through a customer’s interactions and experiences with your brand and their opinions about your brand’s values. And a strong brand image is necessary for increasing brand recognition and boosting brand loyalty.
For long-term success, it is crucial for brands to comprehend the components that shape their image and find ways to enhance them. In this article, we will provide insights into three core vitals that determine customer perception of your brand.
Visuals
Visuals often create a customer’s first interaction with your brand; they can have a strong influence on how potential customers perceive your brand and form lasting impressions. That’s why enhancing visuals greatly enhances brand image.
You may have a general overview of what you want your brand’s presence to look like, however, it’s best to let professionals handle the design and graphics. They’ll ensure your brand logo, color palettes, fonts, and photography style match customer tastes, and are relevant, memorable, and consistent across all platforms, reinforcing your brand’s identity in the minds of audiences and customers. These elements not only build trust, brand credibility, and image.
Website
In today’s digital age, websites are the first point of contact between a brand and a potential customer. Most people research a brand’s website before considering purchasing or visiting it in person, making it a vital step of their purchase journey.
No matter your preference and requirement, you must ensure your website is easy to navigate, follows the best visual and accessibility practices, is memorable and cohesive, and has quick loading times. Hiring a professional like Bizango ensures your website meets every requirement and puts forward a strong brand image in front of customers.
It is also necessary to have a space on your website for customers to share their experiences and reviews. Then, monitor this section to find customer testimonials and positive reviews and share them on your website or other brand advertisements. This helps increase trust between a brand and its customers, building brand credibility.
Customer Service
According to a recent survey, 94% of people stated they were more likely to purchase from a brand again if they experienced positive customer service. 82% said they would recommend a company to family or friends based on excellent customer service. These statistics show impeccable customer service is crucial to improving a brand’s image and reputation. Positive customer experiences are essential in helping increase customer retention and positive word-of-mouth referrals and lead to stronger brand loyalty.
While there are several sectors struggling to garner positive customer experience, it becomes even more difficult for the manufacturing industry. Two critical challenges that they often face are maintaining the quality of goods and on-time delivery of products. That’s one of the major reasons why many manufacturers are moving towards automation. Use of solutions like cloud manufacturing software helps them automate most of their operations and increase their efficiency. All these steps help increase customer satisfaction and experience.
Your brand’s customer service must remain consistent across all channels customers use to contact you, whether in-person interactions, on your website, through emails, or with social media. Responding to customers’ queries promptly is essential, since it shows your customers that the brand values their time.
Your customer service team should quickly reply to emails and messages and give customers a realistic timeframe for problem resolution. It is also essential to teach your team the importance of active listening. Properly listening to the customers’ queries and complaints before offering solutions politely and kindly shows customers that you take their concerns and time seriously.
Endnote
Improving brand image is essential for creating a loyal client base. You can do this by improving the three basics we discussed. By creating a strong brand image, you increase hype for your products and services, allowing you to make more sales and generate higher profits.
