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SEO Citation Builder: Why Citations Matter in 2023

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Table of Contents

Table of Contents

SEO Citation builders are one of the most important tools in any business’s marketing arsenal. They help to build trust and authority with search engines, as well as improve your visibility and organic search results.

But even more importantly, they help to create a better user experience for your customers by providing accurate and up-to-date information about your company. In 2023, existing citations will only become more important, so it is essential to start building them now. 

How Do Citations Work?

Citations are a type of web reference that lists a company’s name, address, and contact information (NAP). When an SEO mentions “citations,” they typically mean a collection of distinct business listings on numerous websites.

Although internet business directories are the most common type of citation, there are other kinds as well. While only a name, address, and phone number are often needed for existing citations, most websites offer many more options to include extra details.

What is SEO citation building?

SEO citation building is the process of optimizing your website content and on-page elements with the goal of earning high-quality backlinks from other websites. The purpose of SEO citation building is to improve your website’s visibility in search engine results pages (SERPs), which can lead to more organic traffic and higher conversion rates.

Types of Citations

There are many different varieties of citation websites, and many SEOs disagree as to which are more beneficial than others. The SEO community does, however, generally concur that the following Citations are “must-haves” for local SEO.

  • My Business on Google
  • Google Maps
  • Facebook or Yelp

There are hundreds of websites where a business could potentially be listed online, but not every one of them may be appropriate for your operation. For this reason, citation categories are used.

Do Citations Work SEO?

The short answer is yes. Here are the top reasons citations are important for SEO: 

Piggyback Results from Page One

The fact that some online business directories predominate on page one of local search is another underappreciated advantage of building citations. For the majority of local queries, websites like Yelp and YellowPages typically regularly rank highly.

Therefore, join them if you can’t defeat them! These internet directories offer additional chances to gain page-one placement.

Earn Traffic Through Referrals

Many people are devoted to particular directories, like Yelp for eateries. When looking for new restaurants, many foodies have been taught to use Yelp rather than look at Google restaurant reviews.

Making sure you are listed in as many prospective directories as you can results in profitable referral traffic.

Improve Local Rankings

For local SEO, citations are regarded as a ranking factor. It increases Google’s level of confidence that your company exists when it is featured in reputable internet directories.

Google’s perception of your online presence can be influenced by the number of listings, the correctness of your listings, and the caliber of the online directories.

For this reason, it’s crucial to choose your citations carefully.

What is a Citation Builder?

A citation builder is a software that helps researchers and students to create citations for their papers. It formats the citations according to the chosen style, whether it be MLA, APA, or Chicago style. The citation builder also keeps track of all the sources used in the research project so that there is a complete and accurate list of references at the end of the document.

Local Citation Software Tools You Need for Local SEO

The quick and easy response is that it is a tool or resource you may use to speed up and simplify managing local citations. You don’t have to manually create fresh citations wherever online if you need to do so for a new location you are opening.

In the same way, you don’t need to manually edit each local citation you’ve already built if your business name changes. You can automate the process using local citation software, or you can hire a seasoned local SEO expert to take care of it for you.


Similar to Whitespark, Yext’s software aids in managing every facet of local SEO. In accordance with your needs or wants, you can also select from a variety of unique items and services. The major product they offer for local citations is their Yext Listings tool.

Moz Local

Moz Local is a brand-new but incredibly complex piece of local citation software. Being one of the top players in the SEO and local SEO industries, it has the same caliber as you would anticipate from them.


Local SEO Checklist, created by Synup, is terrific (and free!) website and resource to assist you in creating an all-encompassing local SEO plan. It deconstructs the process into all of the required steps and offers advice, resources, and instructions for each one.


A comprehensive SEO platform, SEMRush also offers tools and services for local SEO, such as local citations. The Listing Management tool, which you can use to verify and update your citation listings across various internet sources, is its standout feature.

My Presences

The main focus of My Presences is managing and expanding your local business’ internet presence. This indicates that they place a good deal of emphasis on citations, which boost both your visibility on search engines and across a variety of websites.


The three pillars of the present and the future—citations, reviews, and voice search—are the primary focuses of Uberall, another platform for local SEO software. On their platform, they provide three solutions that can improve your local citation listings.

How to Build Citations for SEO

There are a few different ways to format citations for SEO purposes.

Use Platforms Tailored to Your iIndustry

If you provide professional services, your company should be listed on citations intended for your industry. Your company will have more credibility as a qualified professional if it appears on these citations. The majority of industry-specific citation platforms thoroughly screen the professionals who are listed on their platforms.

Post as a Guest on Reputable Blogs

Writing guest posts and getting them published on reputable blogs is one approach to increasing the authority of your website. Your website is exposed to a new audience and possible clients while guest blogging or guest posting.

You should write for reputable local websites that are relevant to your area if you want to increase your guest blogging efforts and see greater results. This increases the authority of your company in that field. Gaining backlinks through the author bio is an additional benefit of guest posting.

Publish Your Company on Multiple Websites

Government websites are one source you should include your website in. There are typically government databases for regional enterprises. You ought to register your company on these websites.

Local directories owned by the government have stringent conditions for inclusion. Thus, your company’s authenticity is enhanced when you feature on these platforms. The Chamber of Commerce in your city, state, or country is one example of such a site.

Use Moz Local to Increase Citation Sources

Moz Local provides local citation services for nearby businesses if you operate in the US or Canada.

Through its affiliated data aggregator websites like Infogroup, Acxiom, Localeze, and Factual, the service may assist you in publishing and managing key sites submit listings online.

Information that is inconsistent across different platforms is one of the biggest problems that firms may encounter with their citations.

This service will help you organize your business information across many directories, so you can get rid of that problem. Additionally, you will receive a notification whenever any of your listings’ details change.

Core Structured Citations should be used

If you want to increase your visibility, there are various business directories where your company must be listed in order to build citations. Consumers who shop online typically place the most trust in these directories (i.e., your target audience)

Without being present on these listings, it is challenging to get a good local search ranking. A list of 10 to 20 local listings where your company must be listed should be prepared.

You need to conduct a lot of studies to determine the appropriate citations for your local business. And for that, finding citation sources requires using Google search.

You can accomplish this in several ways, which I’ll list below:

  • Look for general business listings: Yelp is one well-known local business listing that is accessible to all businesses globally. Google can be used to look up these listings.
  • Look for local business listings. Local business listings are those that are found in your area. For instance, if you own a company in San Diego, California, you should add your company to the city’s local business listings.
  • Look through your competitors’ listings by searching for a crucial industry term. Two of the rivals that appear above you in local searches can be named.

Benefits of Local Citations

When it comes to local citations, there are a few benefits that businesses can enjoy. The most obvious benefit is that it helps your business show up in local search results. This is especially important for businesses that rely on foot traffic, as people who are looking for a business in their area are more likely to visit one that shows up near the top of the search results.

Another benefit of local citations is that they help your business rank higher in Google Maps. If you have a physical location, being ranked high in Maps can help you attract more customers. Plus, being listed in Google Maps can also help improve your website’s SEO.

Lastly, local citations can help your business build trust with potential customers. When someone sees your business listed in multiple directories, they’re more likely to trust that you’re a legitimate business. This can lead to more customers and better conversion rates.

Do You Get Paid for Citations?

There is a lot of discussion on whether or not getting paid for citations matters. Some people believe that if the research is good, then the number of citations doesn’t matter. However, others feel that if you are being paid to do research, then you should be rewarded with more citations

How Do I Increase My SEO Citation Flow?

SEO citation flow is a measure of how influential a website is in its field. The more citations a site has, the higher its SEO citation flow will be. There are a number of ways to increase your SEO citation flow, but the most effective methods are to create high-quality content and build relationships with other influential websites in your field. You can also use tools like Majestic SEO or Ahrefs to help you track your progress and identify opportunities for improvement.

Publish a Sitemap

Making a sitemap for your website and submitting it to the search engines is the initial tactic. They will be able to crawl through everything and discover new pages that they may not have previously seen because it will enable them to index all of the pages on your website. Both internal and external links from other websites benefit from it as well. See our postings for more information.

Interlinking On Your Site

The second tactic is to establish reciprocal links among the pages of your website. Because users can quickly identify similar topics with fewer clicks, this type of linking will make it much easier for search engines to scan through all of your content. Additionally, it facilitates both internal page linking and outbound links from other websites.

The third tactic is to have other websites connect to your website. Outbound linking is a sort of linking that can benefit the rankings on websites with lots of inbound connections. Because you are now driving visitors back to your website and boosting referral clicks, it also helps with the order.

Outreach to High-Ranking Sites

The fourth tactic is to obtain links from valuable websites. High-value areas: what are they? On Google and other search engines, these websites have a high ranking. You should check these sites for the following most typical associations:

  • Buttons for posting on social networking
  • Backlinks (which can help with SEO) (which can help with SEO)
  • Comments/quotes on your blog post
  • Because of its “link juice,” a site with greater authority will benefit your website’s ranking more.

Frequently asked questions

Are citations good for SEO?

Citations have always been a part of SEO and continue to be an important factor in how websites are ranked. The number of citations and the quality of those citations have a direct impact on the visibility of a website.

How do you create a business citation?

When starting a business, one of the very first things you will need to do is create a business citation. This document will list important information about your company such as the name, address, and contact information. It is also used to identify your company in legal proceedings and other official documents. Here are the steps you need to take to create a business citation.

Do Google map citations work?

There is no definitive answer to this question. Some believe that Google map citations do help with local SEO, while others maintain that they are not as important as other factors like on-page optimization and backlinks. However, there is evidence that Google does take into account a business’s presence on Google Maps when ranking them in local search results.

For example, a study by Moz found that businesses with a physical address listed on Google Maps were more likely to rank higher in local search results than those without. And a recent survey by BrightLocal showed that 78% of consumers use Google Maps to find local businesses. So it seems clear that having a strong presence on Google Maps can be beneficial for businesses looking to rank well in local searches.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

More from Joe Troyer

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