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How to Link Adwords to Google My Business in 2023

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Ready to get the most out of your online advertising campaign? Leveraging How to link Google My Business with Google Ads through location extensions is one surefire way for you and your business to see positive results.

Since its launch in 2000, Google Ads has become an essential and expansive $95 billion advertising platform for many digitally-focused companies. What used to be a low-cost means of obtaining leads and increasing revenue is now highly competitive – inexperienced advertisers are no longer able to simply fill out forms and make waves. The ecosystem of bidding, extensions, creative content creation, as well as targeting requires the expert knowledge that only PPC professionals can provide in order to truly optimize it.

For PPC professionals, location extensions are a valuable optimization tool in Google Ads. This feature allows you to showcase pertinent business information like your address alongside your adverts – consequently increasing the likelihood of people taking action.

Are you a business owner?

If you own a business in the local area, location extensions are an invaluable asset to draw in customers searching for solutions nearby. Even if your company isn’t based locally, you can still take advantage of this feature by showcasing multiple locations and taking up more space with ads that communicate value – leading to increased click-through rates and higher Quality Scores!

Are you prepared to tap into the power of location extensions in your Google Ads campaigns? Linking your Google My Business account with your Google Ads is all it takes to begin boosting conversions. Once that’s done, simply activate the location extension feature and watch as traffic, leads, and sales increase!

Are Google My Business and Google Ads one and the same?

Connecting Google Ads and Google My Business is a breeze, but it’s critical to remember that these two platforms are utterly independent. To help companies appeal to potential clients, Google My Business offers them the opportunity to list their essential information across both of its search engines as well as on Maps – all for free!

Google Ads is a paid advertising platform that businesses can use to generate more awareness for their business across Google’s search and display network. Unlike Google My Business, which every business should have, Google Ads is not an essential tool—it’s an add-on best suited to certain companies looking for growth opportunities. The two platforms are distinct in set up and purpose.

Connecting your Google Ads search ads with your Google My Business account is essential if you want to create a strong and consistent brand presence across all mediums. With this article, we’ll walk you through the simple process of linking both accounts using location extensions.

Note: To ensure the successful completion of this task for a client, please make sure you have access to both their Google My Business account and their Google Ads account.

Are you curious about location extensions? Then keep reading! This blog post will give an overview of what they are and how to set them up, as well as provide useful tips on getting the greatest benefit from this feature.

Can i run ads on Google my business?

Yes, you can run ads on Google My Business. Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search results and on Google Maps. With Google My Business, you can post updates, photos, and other information about your business, as well as respond to reviews and manage your listing.

In addition to managing your online presence, you can also use Google My Business to run ads. These ads, called “Google My Business Ads”, appear in the Local Service Ads section of Google search results and on Google Maps. To run Google My Business Ads, you’ll need to create a Google Ads account and link it to your Google My Business account. You can then set up a Local Services ad campaign and choose your target location, budget, and other options.

Google My Business Ads are a good option for businesses that want to reach local customers and promote specific services or products. They can be a cost-effective way to drive traffic to your website or store and generate leads and sales.

Here’s how you can link Google My Business Account To Your Google Ads Account:

  1.  Sign in to Your Google Ads Account 
  2. From the sidebar, click on the “Ads and Extensions” tab
  3. Click On the “Extensions” Tab
  4. Click On Create Extension Icon +
  5. Use the dropdown menu to click on “Location Extension”
  6. Click “Link To A Business Profile Manager Account I Know” Option
  7. Select The Google Business Account to connect with
  8. Click “Continue” To Review The Location
  9. Click “Finish”

Congratulations! Your Google My Business account is now connected to your Google Ads. With the locations associated with each ad, you can use them as extensions for even better advertisements.

What Are Location Extensions?

Google Ads’ Location Extensions allow you to illustrate your advertisement with a map marker that points right to where your business is. When someone selects the map, they will be given all of the pertinent details about your establishment- name, address, contact information and website link! This is an incredible tool for businesses looking to attract new customers and generate more leads from localized audiences.

Utilizing location extensions in AdWords is a sure-fire way to make your ad more eye-catching, and help potential customers discover your business with ease. Adding this option when you’re creating or editing an existing campaign can have immense benefits for businesses of all sizes!

You have the option to show your ads with a map marker or without one. Additionally, you can target your location extensions according to country, state/province, metro area, or postal code.

Why Link Your Google My Business Account To Google Ads?

When it comes to making your business visible online, Google My Business is a must-have. It’s free and gives you the opportunity to control how customers discover you on both Search and Maps. Moreover, if you want more of an impact with potential clients, Google Ads provides that extra oomph! With this platform, businesses can easily create text ads as well as image or video advertisements across all properties owned by Google – from searching pages to other websites in its network.

Connecting your Google My Business profile with Google Ads is the key to showing ads that are pertinent to people who hunt for businesses similar to yours on both Search and Maps. Additionally, this link will enable you to trace all website visits and phone calls made due to your Google Ads campaigns.

Leverage this data to sharpen your campaigns and make the most of your budget. By connecting your Google My Business account with Google Ads, you can easily expand customer reach and fuel business growth.

Conclusion

Linking your Google My Business account to Google Ads with location extensions is a valuable asset for businesses as it enables customers to easily find the business and view essential information like the phone number, address, and website. Location Extensions are an excellent way of advertising your business locally. To maximize success with this approach, use relevant keywords in all ads and include a powerful call-to-action! Additionally, test different ad formats along with multiple targeting options to uncover what performs best for you. 

Frequently Asked Questions

Q. What Is The Difference Between Google My Business And Google Ads?

Google My Business is a free listing that businesses can create to appear in Google Maps and Google Search. Google Ads is a paid marketing platform that businesses can use to advertise their products or services.

Q. Can I Use Two Different Emails For Google My Business And Adwords Accounts?

You can’t. Please make sure your google my business email address and google ads email address are exactly the same.

Q. Is The Client’s Google Ads Account Needs To Be Linked To The Same GMB’s Business Location?

No. However, you can link your Google Ads account to your Google My Business account to make it easier to track your performance and optimize your campaigns. Business locations can be linked to multiple Google Ads accounts.

Q. Is Google Ads Are Same As Google AdWords?

Yes, Google Ads is the new name for Google AdWords.

Q. How do I link AdWords to Google My Business?

To link AdWords to Google My Business, follow these steps:

  • Sign in to your AdWords account and click the “Tools” dropdown menu.
  • Select “Google My Business” from the list of options.
  • Click the “Link” button to begin the linking process.
  • Follow the prompts to sign in to your Google My Business account and complete the linking process.

Q. Do I need a Google My Business account to link AdWords?

Yes, you need a Google My Business account to link AdWords. If you don’t already have a Google My Business account, you can create one for free by visiting the Google My Business website.

Q. Can I link multiple AdWords accounts to my Google My Business account?

Yes, you can link multiple AdWords accounts to your Google My Business account. However, you can only link one AdWords account to a single location within your Google My Business account.

Q. How do I unlink AdWords from Google My Business?

To unlink AdWords from Google My Business, follow these steps:

  • Sign in to your AdWords account and click the “Tools” dropdown menu.
  • Select “Google My Business” from the list of options.
  • Click the “Unlink” button to begin the unlinking process.
  • Follow the prompts to confirm the unlinking process.

Q. Are there different type of Google Ads?

Yes, there are several different types of Google Ads that you can use to promote your business or product online. Some of the most common types of Google Ads include:

  1. Search ads: These are text-based ads that appear in Google search results when someone searches for a specific keyword or phrase.
  2. Display ads: These are banner ads that appear on websites in the Google Display Network, which includes millions of websites, videos, and apps.
  3. Video ads: These are video ads that can appear on YouTube and other video websites in the Google Display Network.
  4. Shopping ads: These are ads that feature product images, prices, and other details and appear in Google search results when someone searches for a product.
  5. App install ads: These are ads that promote mobile apps and appear in search results, on websites, and in apps.
  6. Local service ads: These are ads that promote local businesses and appear in search results when someone searches for a specific type of service in a specific location.

Each type of Google Ad has its own set of features and targeting options, so you can choose the one that best meets your advertising goals and budget.

Q. How do I integrate Google ads?

To integrate Google Ads with your website or online platform, follow these steps:

Create a Google Ads account by visiting the Google Ads website and clicking “Start now”.

Choose the type of campaign you want to create (e.g. search, display, video).

Follow the prompts to set up your campaign, including selecting your target audience, budget, and ad content.

Set up tracking for your campaign by installing the Google Ads tracking code on your website or platform. This will allow you to track the performance of your ads and make data-driven decisions about your campaign.

Link your Google Ads account to other Google tools, such as Google Analytics and Google My Business, to get a more comprehensive view of your campaign performance.

Once your campaign is set up, you can start running ads and tracking their performance in the Google Ads interface. You can also use the Google Ads API to automate and scale your ad campaigns.

Q. What is the minimum amount to run Google Ads?

The minimum amount you can spend on Google Ads depends on the type of campaign you’re running and the payment options you choose. Here are some general guidelines:

For pay-per-click (PPC) campaigns, which include search and display ads, the minimum cost-per-click (CPC) is usually $0.01. This means that you’ll pay every time someone clicks on your ad, regardless of whether they convert or not. The minimum daily budget for a PPC campaign is usually $1.00, although some ad formats and targeting options may have higher minimums.

For video campaigns, the minimum cost-per-view (CPV) is usually $0.01. This means that you’ll pay every time someone watches at least 30 seconds of your video ad (or the duration of the ad, if it’s shorter than 30 seconds). The minimum daily budget for a video campaign is usually $1.00, although some ad formats and targeting options may have higher minimums.

For shopping campaigns, the minimum cost-per-click (CPC) is usually $0.01. This means that you’ll pay every time someone clicks on one of your product ads, regardless of whether they convert or not. The minimum daily budget for a shopping campaign is usually $1.00, although some ad formats and targeting options may have higher minimums.

In addition to the minimum costs mentioned above, you may also be charged for other fees, such as setup fees or service fees, depending on the payment options you choose

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

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