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Do Google Reviews Affect Your SEO Rankings?

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Table of Contents

Table of Contents

A new study finds that Reviews on Google are the 2nd overall ranking factor inside the coveted Map Pack!

The study found that the top 3 ranking factors are:

  1. Google My Business Profile Optimization
  2. Reviews
  3. On-page optimization of the targeted website
  4. Backlinks

With ReviewGrower, you’ll automatically get more 5 star reviews, market them on social media, increase conversions by embedding them on your website, and be protected from negative reviews. Get started for free today.

What we don’t exactly know is WHY reviews are a ranking factor.

Google’s original intent when they first went live was user satisfaction with their search query.

Many systems, software, and people have attempted to manipulate the search results by artificially inflating the number of people clicking on their website listing (CTR manipulation), and studies have shown their rankings improve.

There’s no arguing the power of Google Reviews, and its importance in the algorithm.

The question is: Why?

Is it an actual ranking factor, or is it because listings with good reviews get more clicks than their competitor’s listings.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

More from Joe Troyer

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