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Advertisers have been boosting interest, revenue, and traffic from their clientele for years using pay-per-click (PPC) marketing. PPC marketing positions involve placing bids on the automatic AdWords, which then activate their advertising. Advertisers pay each time an ad is clicked, and this process is done automatically. Although PPC has shown to be an excellent marketing […]

When it comes to digital marketing, it’s like pitting Steph Curry against LeBron James. Text marketing is like Steph Curry, quick, efficient, and consistently hitting the mark with precise messaging. On the other hand, email marketing is more like LeBron James, versatile, able to handle a variety of content, and a powerhouse in its own

The many complexities of social media and digital marketing provide a hurdle for companies nowadays. Local and small businesses find it more challenging to have an internet presence, control online reviews, and sustain favorable client relationships.  Don’t worry; that is what reputation management tools are made for, and Podium and Birdeye are among the most

Attracting new clients and maintaining old ones is critical in today’s competitive banking environment. You must offer unique, customized offerings to get their attention and create lasting relationships. Banks may build trust and loyalty in various ways, from maximizing digital channels and creating user-friendly mobile apps to offering specialized financial advice and incentive programs. In

Net Promoter Score (NPS) surveys are a great way to measure customer satisfaction and loyalty, but if you want to get the most out of your survey results, following best practices is essential. In this blog post, we will discuss the basics of NPS surveys and provide some tips on creating effective ones that can