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Battle of the Titans: Thrive Themes VS ClickFunnels

thrive themes vs clickfunnels

Table of Contents

Table of Contents

In online marketing, having a high-converting website or landing page is crucial. Selecting your website builder software can become the most essential part of your success. 

When researching website builders, you will find Thrive Themes and ClickFunnels at the top of the list, and that is because both platforms offer excellent features and tools to create high-performing websites, landing pages, and converting sales funnels. But which one is the best for your business or personal needs?

Today, we will compare and contrast ClickFunnels VS Thrive Themes to help you decide the best option for your online marketing.

About Thrive Themes

Thrive Themes is a popular WordPress plugin and theme suite that offers tools to help you create a high-converting WordPress site. The plugin includes features like landing page builders, lead generation forms, and pre-designed templates to help you create high-converting websites and landing pages.

Thrive Themes also helps you create email opt-ins, A/B test your pages, and analyze your site.

Thrive Themes pricing starts at $149 (quarterly plan) and has a Yearly Plan (single payment) of $ 599, but currently (March 2023), you can save $300 by subscribing to the annual plan.  

About ClickFunnels

ClickFunnels is an all-in-one sales funnel builder and marketing tool to create complete marketing funnels from start to finish. The platform includes features like landing page builders, email marketing tools, payment processors, sales funnel templates, and affiliate management tools.

The platform is excellent for high-converting sales funnels, including opt-in pages, sales funnels, upsell pages, and checkout pages.

ClickFunnels pricing starts at $147/month for the Basic Plan and goes up to $297/month for the Funnel Hacker Plan.

Comparison of Thrive Themes VS ClickFunnels

Now that we have covered the basics of each platform, it is the moment to dive into the comparison. We decided to consider the main features that make both platforms different, and a side-by-side comparison is how we will conduct our Thrive Themes VS ClickFunnels showdown.

Features for Design and Customization

What They Have in Common

  • A drag-and-drop editor which allows users to customize their website designs without coding knowledge.
  • Customizable templates you can use to create different types of funnels and web pages.
  • A/B testing and split testing.

How They Differ

  • Thrive Themes is more focused on creating conversion-focused websites and landing pages.
  • ClickFunnels is more focused on sales funnels and membership sites. Therefore, the choice between the two platforms depends on the specific needs and goals of the user.

Landing Pages and Sales Funnel Builder

What They Have in Common

  • A drag-and-drop landing page builder for users to create customized landing pages without coding knowledge.
  • Customizable pre-designed landing page templates to match your branding and style.

How They Differ

  • Thrive Themes is more focused on creating individual landing pages and doesn’t offer the same capabilities to build sales funnels.
  • ClickFunnels is specifically designed to create complete sales funnels with just a few clicks. With ClickFunnels’ sales funnel builder, you can create opt-in pages, sales pages, upsell pages, and checkout pages all within the same platform.

E-commerce and Membership Sites

If looking to sell products or create a membership site, it is a feature you want in your marketing software.

What They Have in Common

  • They offer integrations with popular e-commerce plugins like WooCommerce and Easy Digital Downloads, as well as membership plugins like MemberPress and LearnDash.

How They Differ

  • Thrive Themes does not offer native e-commerce or membership site features, you can use third-party plugins to create these types of sites.
  • ClickFunnels’ built-in e-commerce feature allows users to create and manage their online store. It also offers a membership site feature, allowing users to create and manage their membership sites.

If you are looking to create an e-commerce or membership site, ClickFunnels might be a better choice. For a more comprehensive website builder with conversion optimization features and the ability to integrate with third-party plugins for e-commerce and membership sites, Thrive Themes might be a better fit.

Integrations and Third-Party Tools

What They Have in Common

  • They integrate with a variety of third-party tools and services, including email marketing services, webinar platforms, social media platforms, payment processors, webinar platforms, and more.
  • They have an API, which allows developers to create custom integrations with other tools and services.

How They Differ

  • ClickFunnels has more built-in integrations with payment processors, which may be important for e-commerce sites.
  • Thrive Themes, on the other hand, has more integrations with email marketing services and social media platforms, which may be important for lead generation and engagement.

Customer Support Team

What They Have in Common

  • Both platforms offer support through a ticket-based system, where users can submit a support request through the company’s website.
  • They provide an extensive knowledge base, which includes tutorials, documentation, and FAQs.

How They Differ

  • Thrive Themes offers a community forum, where users can ask questions and get support from other users and the Thrive Themes team.
  • ClickFunnels offers a Facebook group, where users can ask questions and get support from other users and the ClickFunnels team.


What They Have in Common

  • SSL encryption and secure hosting for all websites built with their platform.
  • The platforms provide regular software updates to ensure security. Two-factor authentication and IP blocking to protect against unauthorized access to user accounts. 
  • A team of security experts monitors their platform for potential vulnerabilities and responds to security incidents.

How They Differ

  • For this section of our comparison, it is a tie. Both platforms take security seriously to provide the best service and protection for their customers.

Pros and Cons of Thrive Themes and ClickFunnels

So far in our Thrive Themes VS ClickFunnels review, we have described the fundamental differences and similarities of the two platforms, but it wouldn’t be fair to close our clash of the titans without exploring the advantages and disadvantages of the platform. Here are some of the pros and cons of Thrive Themes and ClickFunnels:

Pros of Thrive Themes

  • Easy to use drag-and-drop editor for building custom pages and layouts.
  • Wide range of conversion-focused templates and elements Built-in A/B testing and analytics to help improve conversions.

Cons of Thrive Themes

  • Limited functionality outside of WordPress.
  • No built-in email marketing or CRM features
  • The learning curve for new users who aren’t familiar with WordPress

Pros of ClickFunnels

  • Easy to use drag-and-drop editor for building sales funnels.
  • Wide range of pre-designed funnel templates and elements.
  • Built-in email marketing and CRM features for managing leads and customers Integration with a wide range of third-party tools and platforms.

Cons of ClickFunnels

  • Higher pricing compared to other similar platforms
  • Limited customization options for funnel templates and elements
  • Limited functionality outside of sales funnels

Who Should Use Thrive Themes and Who Should Use Clickfunnels?

To determine which platform is best for your business, it’s important to consider the specific requirements of your brand and your objectives in the long and short term.

Thrive Themes May Be a Good Choice for Businesses or Individuals Who:

  • Want to build and optimize a custom WordPress website Need a range of conversion-focused tools and templates.
  • Don’t need built-in email marketing or CRM features.

Clickfunnels May Be a Good Choice for Businesses or Individuals Who:

  • Want to focus specifically on building and optimizing sales funnels.
  • Need built-in email marketing and CRM features Are willing to pay a higher price for additional features and functionalities.


Which Platform Is More Affordable – Thrive Themes or Clickfunnels?

Thrive Themes offers a more affordable pricing model for those who want to purchase products individually or as part of a membership package. However, if you need an all-in-one solution for building and managing your online business, ClickFunnels may be a better choice, despite the higher monthly subscription cost.

As usual, the decision depends largely on your budget and type of business. If you’re looking to take advantage of the features of both Thrive Themes and ClickFunnels, you’ll be happy to know that it’s possible to use them together.

Can I Use Both Clickfunnels and Thrive Themes Together?

Yes, you can. Here are a few ways you can use both ClickFunnels and Thrive Themes together:

  • Use Thrive Themes to design and customize your website and landing pages, and use ClickFunnels to build your sales funnels and generate leads and sales.
  • Use ClickFunnels to create your sales funnels, and use Thrive Themes to design and customize your thank you pages, confirmation pages, and other pages that are not part of the funnel.
  • Use a third-party integration service, such as Zapier or Integromat, to connect Thrive Themes and ClickFunnels and automate tasks between the two platforms.
  • Use a third-party plugin, such as the ThriveCart plugin, to integrate Thrive Themes with ClickFunnels and create a seamless experience for your customers.

The more you adapt both products to your specific needs, the more you will benefit from your investment.

Do Thrive Themes and Clickfunnels Have a Free Trial and Free Plans?

Thrive Themes does not offer a free trial or a free plan. However, they do offer a 30-day money-back guarantee, so you can try their products risk-free. Additionally, they offer a demo website where you can test out their products before purchasing.

ClickFunnels offers a 14-day free trial for both their Basic and Platinum plans. During the trial period, you have access to all the features of the plan you choose.

After the trial period, you will be automatically billed for the plan you selected.

In a Nutshell

Thrive Themes and ClickFunnels are two of the most popular platforms for building and managing online businesses. However, their slight differences are the ones marketers need to consider before deciding on one of these tools.

Thrive Themes offers a suite of products for website design and optimization, while ClickFunnels is an all-in-one platform for building and managing your entire funnel. Consider pricing, features, integrations, customer support, and security when making your decision.

Despite your decision, remember that building a successful online business takes time, effort, and dedication. Take your time to test and research different platforms and tools, until you find the one that best fits your needs. Customize your experience, invest wisely in your marketing efforts, and take your online business to the next level.

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

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