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GoHighLevel Vs ClickFunnels: Which Is The Best Software For Marketers In 2023

GoHighLevel Vs ClickFunnels: Which Is The Best Software For Marketers In

Table of Contents

Table of Contents

Are you a marketer? Do you want to grow your business?

If yes, then you need robust and efficient software to support your digital marketing efforts. An outdated software will sabotage your growth rather than enhance it.

If you are looking for the best software for marketers in 2023, look no further. 

We have compared two of the most efficient software options to help you grow your business and reach more customers than ever before.

Marketing automation tools provide measurable ROI and make it easier for businesses to track their efforts and see results quickly. 

So they can adjust strategies accordingly instead of making adjustments blindly, wasting time and money.

It is time to examine GoHighLevel Vs ClickFunnels marketing tools to help determine which provides the best value for your marketing agency or business.

GoHighLevel Vs ClickFunnels Overview 


GoHighLevel is an intuitive, powerful, and easy-to-use software solution for businesses of all sizes. It helps streamline operations, increase efficiency, and reduce overhead costs by automating cumbersome tasks and providing access to performance analytics.

With its powerful data analytics capabilities and customizable workflow automation, GoHighLevel provides a platform that can help optimize business processes.

It has remarkable features like powerful reporting tools, customizable dashboards, and business intelligence solutions. It also has a user-friendly interface anyone can use, regardless of their technical expertise.

Additionally, it integrates with third-party applications and services, allowing for greater flexibility and customizability.

GoHighLevel is also highly secure, with data protection and security measures ensuring confidential data is kept secure. Additionally, its scalability allows businesses to access more features as they grow. 

All these features make GoHighLevel an ideal choice for marketers looking to improve their productivity and efficiency.


ClickFunnels is a powerful and intuitive software designed to help businesses and entrepreneurs create highly effective and profitable ecommerce sales funnels.

It provides a comprehensive suite of tools to help users create, customize, and optimize their funnels, including building web pages, setting up payment gateways, and tracking analytics.

ClickFunnels integrates with many third-party applications, making it easy to connect to existing customer databases, email marketing services, and more. With its drag-and-drop builder and intuitive editor, users can quickly build fully customizable sales funnels to ensure their customers have the best possible experience.

ClickFunnels’ A/B testing functionality helps users track the performance of multiple funnel variations, allowing them to optimize their funnels quickly and effectively.

The software also includes powerful analytics to help you understand customer behaviors, allowing business owners to make the necessary adjustments to maximize their conversions.

Who Can Benefit from Go High Level and ClickFunnels? 

Both software tools have advantages and disadvantages, they are similar, but the nature and characteristics of some of the tools determine their target audience.


This product is the best option for agencies. Their tools and functionalities are specific to help marketers run all the operations of their marketing agencies and build efficient campaigns.

Subscribing to GoHighlevel will save you the mess and inconvenience of using multiple, single tools to operate your marketing agency.

GoHighLevel can also be useful in developing your online business if you are:

  • An affiliate marketer who wants to promote products using sales funnels.
  • A drop shipper looking to convert sales.
  • A marketing agency owner.
  • A freelancer or a consultant offering sales funnel-building services online.
  • A blogger promoting affiliate offers, selling services, and digital products.
  • An online course creator.
  • A small business owner managing multiple clients.


ClickFunnels is a robust sales and marketing tool for small business owners, entrepreneurs, marketers, and other professionals.

It helps users create dynamic sales funnels and campaigns that increase conversions and revenue. ClickFunnels allows users to create landing pages, opt-in forms, and sales pages to capture leads, automate their sales processes, and collect payments quickly and easily.

It also helps with product launches, split-test pages, host webinar hosting, and more.

GoHighLevel vs ClickFunnels Key Features Comparison 

Software comparison reviews are invaluable when selecting the best software for your online business requirements. They allow the user to make an informed decision by providing a comprehensive overview of the features and capabilities of each software product side by side.

By examining each software’s user interface, features, pricing, third-party tools integrations, and other aspects, I’ll help you determine your best option.

Pricing Plans

Pricing plans are an important consideration when buying any product or tool. Having the right plan can make a significant difference.

By carefully selecting a subscription plan, businesses can determine the actual value f a product or tool.

Ultimately, selecting the right plan is essential for ensuring that businesses get the most out of their purchase.


I have excellent news! You can test GoHighLevel for free before subscribing to a paid plan. They have a 14-day free trial period. You need to register a credit card to access your free trial, in case you do not want to subscribe to a paid plan, cancel before the end of the trial period.

The 14-day trial period gives you access to all the functionalities included in the pricing plan you register for. It is a golden opportunity to test and evaluate all the tools treat can potentially enhance your online marketing strategies.

Agency Starter Plan ($97/month)

The Agency Starter plan allows you to set up a single account for your agency or client. You get all the tools. 

Agency Unlimited Plan ($297/month)

The Agency Unlimited Plan enables you to create unlimited accounts for your clients and agencies.  

White Label Mobile App + Custom Zap Upgrade (additional $497/month)  

This upgrade enables you to white-label your mobile app, custom zap, and add your agency’s branding as you consider appropriate. 


ClickFunnels has three different pricing plans, so you can upgrade your subscription as your business scales and grows. 

The 14-day trial will help you ensure the platform meets all your requirements. Make the most of this time and squeeze the tools to have an objective idea of their performance and usability.  

The Basic Plan ($147 monthly)

This tier of the plan has everything you need to initiate your ClickFunnels adventure.

  • 1 website
  • Up to 20 funnels
  • 1 admin user
  • 1 domain
  • Up to 3 courses
  • Up to 1,000 students
  • 10,000 contacts
  • Unlimited workflows
  • Unlimited page 
  • Unlimited products 
  • Unlimited email sequence
  • Basic analytics.

The Pro Plan ($197 monthly)

When you move to the next level, you receive some significant upgrades. 

  • Up to 100 funnels
  • 5 admin users
  • 3 domains
  • Up to 15 courses
  • Up to 10,000 students
  • 25,000 contacts
  • Unlimited workflows
  • Unlimited pages
  • Unlimited products 
  • Unlimited email
  • Basic analytics
  • Affiliate Program
  • API Access
  • Themes editor
  • CF1 maintenance mode plan.   

The Funnel Hacker Plan (297 monthly)

This level will boost your operations and take your business to an entirely different level. The Funnel Hacker Plan gives you access to: 

  • 3 websites
  • Unlimited funnels 
  • 15 admin users 
  • 9 domains
  • Up to 200 courses
  • Up to 20,000 students
  • 200,000 contacts
  • Unlimited workflows 
  • Unlimited pages
  • Unlimited products Unlimited email sequences
  • Advanced analytics
  • Affiliate Program
  • API Access 
  • Share funnels
  • Themes editor
  • CF1 maintenance mode plan.   

The annual subscription saves you up to $3,468/year, depending on your subscription plan. 

GoHighLevel vs ClickFunnels: Integrations

Integration is an essential feature that allows marketing software to connect and operate with other systems in your company.

The proper integration will allow you to have all the data from your marketing software in your CRM and make it available for your entire team.


GoHighLevel marketing software falls short on integrations for third-party tools on marketing. It integrates with HTLM forms, but it does not integrate with Actionetics, ActiveCampaig, ConvertKit, Aweber, or MailChimp. 

Other integrations include Zapier + Webhooks, SMS/texting software, bot software, and calendar tools. 

Nevertheless, ClickFunnels has a Zapier integration to help you group your favorite third-party apps without problems. 


To be the best in its class, ClickFunnels seeks to integrate third-party tools extensively. 

For that reason, it integrates a wide range of email marketing tools like Actionetics, ConvertKit, Aweber, MailChimp, HTML forms, and so on. 

There are many other integrations, including Zapier + Webhooks, membership software, payment processing software, analytics, webinar software, SMS/texting software, bot software, calendar tools, and additional custom integrations / API.

GoHighLevel vs ClickFunnels: Page Builder

Page builders are an essential component of marketing software because they enable businesses to design and create custom web pages that are engaging, professional, and optimized for search engines.

They allow businesses to create webpages tailored to their target market, making them more likely to attract customers and convert them into leads.

A software tool with robust page builders aids in the creation of SEO-friendly web pages, by automatically applying SEO-friendly elements like metadata, titles, and descriptions. These features make page builders an invaluable tool for marketers and businesses.


GoHighLevel’s landing page builder is a comprehensive tool that lets you create high-quality landing pages in minutes. With this tool, you can easily create a page that looks great on any device – from a desktop computer to a smartphone or tablet. 

Plus, the drag-and-drop tool makes the process simple and speedy without spending hours coding. 

So whether you look to increase your website’s conversions or want to create a more user-friendly experience for your visitors, GoHighLevel’s landing page builder can help you. 


ClickFunnels is the perfect platform for creating landing pages that are best converting. Because of their nature, landing pages are much more likely to result in conversions. 

Use ClickFunnels to build landing pages for specific campaigns and objectives. 

Test multiple templates for landing pages to determine which sales funnels convert the most you can do it by testing several versions of them with the A/B testing feature.

There are over 100 built-in templates with ClickFunnels, but it does not have an entire e-commerce store builder.

Sales Funnel Builder 

A sales funnel builder is the heart of marketing software because it helps businesses create customized sales funnels tailored to their unique goals and objectives. 

They help businesses increase their conversion rate and maximize the revenue they generate from their customers. 

Funnel builders also allow businesses to personalize their emails so they are more likely to be opened and read by their customers. 


If you are looking for a funnel builder that is intuitive and easy to use, GoHigLevel can help you. Its templates make it easy to create high-quality sales funnels. 

Their intuitive design and tools enable you to customize your funnel to match your unique requirements.

GoHighLevel makes funnel building accessible to anyone. 


ClickFunnels is primarily about creating sale funnels. Its environment and tools make sales funnel creation an easy task. The level of expertise is not an excluding factor, because the interface is intuitive and user-friendly. 

The steps to create a sales funnel are simple and easy to follow. The first step is to choose the purpose of your sales to funnel and decide if you want to generate leads, sell products, or invite others to online events.

The pages you need to achieve your objectives will be set up automatically. 

Experienced marketers can modify certain aspects of the sales funnel templates to fulfill a specific objective, but using the sales funnel templates is the most efficient way to create your funnels. 

Memberships Sites Builder Tools

A membership allows marketers to create and maintain a secure and private area for their customers. 

Businesses can create exclusive communities to strengthen customer loyalty. Additionally, membership site builders offer customizable features such as content management, membership management, payment processing, and detailed analytics, which enable businesses to track customer engagement, optimize their websites, and further promote their products.


GoHighLevel is an excellent choice for membership site building. It offers a wide range of features to help you customize and create the membership site of your dreams.

It includes a powerful membership directory to help manage members and a members-only area where you can securely share content. 

GoHighLevel also has a customer support team who can assist you with any technical issues you may encounter.

All in all, GoHighLevel makes setting up and managing a membership site straightforward.


ClickFunnels helps you add membership content to your site by using your ClickFunnels dashboard.

They have a comprehensive step-by-step tutorial on how to integrate membership content into your site. All in all, this is a feature that even though is useful, could use some improvement. 

It is not a remarkable feature if compared with other tools of the platform. 


Analytics provides insights into customer behavior, such as their interests, intent, and preferences. With analytics, marketers can develop targeted campaigns that are more likely to be successful and deliver desired results. 

Analytical data can also reveal trends and patterns in customer behavior, which help you to identify opportunities and make more informed decisions.


When you subscribe to GoHighLevel, you access a dashboard that tracks and maintains the records of your leads’ location, and the revenue they generate in every stage of your sales funnel.  

If you want, you can integrate your Google Analytics Account to centralize your data in a single dashboard. 


ClickFunnels provides real-time analytics on your sales processes to assist you with your marketing objectives.

See the performance of your sales funnels in real-time with a ClickFunnels dashboard. Monitor only the data that interests you, and adjust your marketing strategies for better results. 

With a 360-degree view of your sales processes, see how all your websites convert and optimize your sales processes with the data you can gather.

The value of ClickFunnels analytics tools lies in their ability to improve your sales processes quickly using the factual data the tool provides.


What Are the Pros and Cons of GoHighLevel?

The Pros

  • You can use the free 14-day trial.
  • The software features CRM and SMS marketing automation tools.
  • It offers a built-in marketing system.
  • Enables you to import the sales funnels you already have in ClickFunnels.

The Cons

  • The Lack of attractive landing page templates
  • The set of features is overwhelming when you are starting with the tool. 
  • Lack of integrations and educational material to help you while learning the tool.

What Are the Pros and Cons of ClickFunnels?

The Pros

  • Free trial period 
  • Robust tools for creating sales funnels 
  • Excellent value for the price
  • A vast training library.
  • Pre-designed sales funnels templates.

The Cons

  • The customer support system has plenty of room for improvement. 
  • ClickFunnels is not for complete websites.  
  • It is not SEO-friendly. 

What Are Other Alternatives for Individuals and Marketing Agencies?

There are multiple options available to help passionate marketers run successful agencies and their businesses. Some of the most remarkable alternatives to GoHighLevel and ClickFunnels are: 

  • ActiveCampign 
  • Kartra
  • Thrive Themes 
  • Simvoly
  • LeadPages

In a Nutshell

It depends on your specific requirements because both ClickFunnels and GoHighLevel offer remarkable features and benefits. 

ClickFunnels is a popular sales funnel builder for entrepreneurs to design and build sales funnels quickly and easily. It offers a wide range of features, such as page and funnel templates, page and funnel customization, email integration, and analytics. It also comes with a variety of integrations and automation capabilities. 

GoHighLevel, on the other hand, is a business automation software that offers a unique range of features, from customer relationship management to project management. It also offers task automation tools, sales tracking, and analytics. 

Both ClickFunnels and GoHighLevel can be useful for entrepreneurs and businesses (no matter the size of their operations), but the decision of which one to use should be based on your business needs and budget. 

If you are looking for a more in-depth sales funnel builder and automation software, then GoHighLevel would be the better choice. 

However, if you are looking for a more affordable, simple solution, ClickFunnels may be the better option.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

More from Joe Troyer

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