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GatherUp vs Trustpilot: We Compare Features and a Third Option Worth Exploring

gatherup vs trustpilot

Table of Contents

Table of Contents

Introduction: GatherUp vs Trustpilot vs ReviewGrower

When it comes to managing online reviews and building a strong reputation, businesses have several options to consider. In our comprehensive analysis of GatherUp vs Trustpilot, we’ve discovered that while both platforms offer robust solutions for reputation management, there’s a third contender worth your attention: ReviewGrower.

While GatherUp and Trustpilot have established themselves as leading players in the review management space, ReviewGrower emerges as a cost-effective alternative that delivers comparable features at 70-85% lower cost. This significant price difference doesn’t come at the expense of functionality – ReviewGrower maintains feature parity with its more expensive competitors.

In this guide, we’ll help you understand which platform best fits your specific needs and budget. We’ll pay special attention to the requirements of agencies and multi-location businesses seeking high profit margins while still delivering excellent review management services to their clients.

What Is GatherUp?

GatherUp is a comprehensive customer experience and review management platform designed to help businesses collect, manage, and leverage customer feedback across multiple online platforms. Founded in 2013 (originally as GetFiveStars), GatherUp has established itself as a significant player in the reputation management space.

At its core, GatherUp focuses on helping businesses generate authentic reviews while providing tools to monitor, respond to, and analyze customer feedback. The platform is particularly known for its robust SMS-based approach to review generation, making it easier for businesses to reach customers at the right moment to request feedback.

Core Features of GatherUp:

  • Review Generation: Automated review requests via SMS and email, allowing businesses to systematically ask customers for feedback after interactions.
  • Reputation Management: Monitors reviews across multiple sites and provides tools for responding to customer feedback.
  • Customer Experience Surveys: Beyond just reviews, enables businesses to collect detailed feedback through customizable surveys.
  • Multi-Location Management: Features designed for businesses with multiple locations, including location-specific reporting.
  • Payment Processing Integration: Connects with payment systems to trigger review requests after transactions.

GatherUp has positioned itself as a solution for businesses of all sizes but has found particular success with local businesses, service industries, and multi-location enterprises. Its strength lies in its comprehensive approach to customer feedback – not just collecting reviews but using that feedback to improve overall customer experience.

What Is Trustpilot?

Trustpilot is a prominent global review platform that focuses primarily on eCommerce businesses and online brands. Founded in 2007 in Denmark, Trustpilot has grown into one of the world’s largest consumer review websites, hosting millions of reviews for businesses across various industries.

Unlike GatherUp, which functions more as a review management tool, Trustpilot operates as both a review platform and a management system. This means businesses can collect reviews directly on Trustpilot’s domain, which often carries significant SEO benefits and consumer trust signals.

Core Features of Trustpilot:

  • Review Collection: Automated invitation systems to encourage customers to leave reviews after purchases.
  • TrustBox Widgets: Customizable widgets that display Trustpilot ratings and reviews on business websites.
  • Business Profile Page: A dedicated page on Trustpilot’s domain that displays a business’s reviews and ratings.
  • Review Management: Systems for responding to, flagging, and reporting reviews.
  • Analytics Dashboard: Insights into review performance, trends, and customer sentiment.
  • API Access: Integration capabilities with existing business systems.

Trustpilot has positioned itself as a comprehensive retention marketing platform, particularly for eCommerce brands and Shopify stores. Its primary strength lies in its consumer recognition – many online shoppers specifically look for Trustpilot ratings when making purchasing decisions.

The platform offers strong integration with major eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it particularly valuable for online retailers. However, its pricing structure can be complex and relatively expensive, especially for businesses looking to access the full suite of features.

ReviewGrower: The Cost-Effective Alternative

In our analysis of the review management landscape, we’ve identified ReviewGrower as the unexpected smart alternative that delivers enterprise-level features at a fraction of the cost. The most compelling aspect of ReviewGrower is its value proposition: 70-85% cost savings compared to GatherUp and Trustpilot while maintaining feature parity.

This dramatic price difference makes ReviewGrower particularly attractive for agencies and multi-location businesses that need powerful review management capabilities without the premium price tag that typically accompanies such solutions.

What Is ReviewGrower?

ReviewGrower is a comprehensive review management platform designed to help businesses and agencies collect, monitor, and leverage customer reviews across the digital landscape. At its foundation, ReviewGrower offers support for over 80 review platforms, including major sites like Google, Facebook, and Yelp, as well as industry-specific review sites.

The platform employs AI-powered technology to streamline review management processes, including automated review response generation that saves businesses significant time while maintaining personalized communication with customers.

Key Capabilities of ReviewGrower:

  • Multi-Platform Review Management: We monitor and manage reviews across 80+ platforms from a single dashboard.
  • AI-Powered Review Responses: Our system generates customized, contextually appropriate responses to reviews automatically.
  • Automated Review Requests: We send timely SMS and email campaigns to encourage customers to leave reviews.
  • White-Label Capabilities: Agencies can fully rebrand the platform with their own logo, colors, and domain.
  • Multi-Location Management: We provide centralized control for businesses with multiple locations or agencies managing multiple clients.
  • Sentiment Analysis: Our system identifies trends and insights from review content to help improve business operations.
  • Review Widgets: We offer customizable widgets to showcase positive reviews on business websites.

ReviewGrower serves two primary audience segments: digital marketing agencies managing multiple clients and businesses with multiple locations. For agencies, the platform offers a profitable way to add review management to their service offerings. For multi-location businesses, it provides centralized control without the per-location costs that can make other solutions prohibitively expensive.

Pricing Breakdown

ReviewGrower’s pricing structure stands out for its transparency and value. Unlike competitors that often employ complex pricing models with various tiers, add-ons, and per-location charges, ReviewGrower offers an all-inclusive pricing model that’s straightforward and predictable.

Key Elements of ReviewGrower’s Pricing:

  • No Hidden Fees: What you see is what you pay – no surprise charges appearing on your bill.
  • No Setup Costs: We don’t charge implementation or onboarding fees.
  • No Per-Location Charges: Unlike competitors that increase costs with each additional location, ReviewGrower’s pricing remains consistent regardless of how many locations you manage.
  • No Long-Term Contracts: We offer flexible month-to-month options without requiring annual commitments.

When comparing monthly and annual costs against GatherUp and Trustpilot, the savings become immediately apparent. While GatherUp typically starts at $99-$199 per month per location and can quickly escalate to thousands for multi-location businesses, ReviewGrower offers comparable functionality at a fraction of the cost.

For agencies, this pricing advantage translates directly to higher profit margins. When reselling review management services to clients, agencies using ReviewGrower can maintain 90%+ profit margins while still charging competitive market rates.

GatherUp vs Trustpilot vs ReviewGrower: Complete Comparison

To provide a clear picture of how these three platforms stack up against each other, we’ve created a comprehensive comparison highlighting key aspects of GatherUp, Trustpilot, and ReviewGrower:

Starting Price (monthly)

  • GatherUp: $99-$199 per location
  • Trustpilot: $200-$300 for basic package
  • ReviewGrower: Significantly lower (70-85% less than competitors)

Annual Cost Range

  • GatherUp: $1,200-$10,000+ depending on locations and features
  • Trustpilot: $2,400-$12,000+ depending on package and business size
  • ReviewGrower: $300-$3,000 for comparable functionality

Review Platforms Supported

  • GatherUp: 30+ platforms
  • Trustpilot: Primarily Trustpilot’s own platform with some third-party integrations
  • ReviewGrower: 80+ platforms including Google, Facebook, Yelp, and industry-specific sites

SMS Capabilities

  • GatherUp: Strong SMS review request system
  • Trustpilot: Basic SMS functionality
  • ReviewGrower: Comprehensive SMS review requests and campaigns

AI Review Responses

  • GatherUp: Limited automated response capabilities
  • Trustpilot: Basic response templates
  • ReviewGrower: Advanced AI-powered contextual response generation

White Label Options

  • GatherUp: Available in premium tiers
  • Trustpilot: Limited white-label capabilities
  • ReviewGrower: Comprehensive white-label features included

Best For

  • GatherUp: Service businesses and multi-location enterprises with large budgets
  • Trustpilot: eCommerce brands focused on Trustpilot’s platform specifically
  • ReviewGrower: Agencies, multi-location businesses, and organizations seeking value

Features: GatherUp vs Trustpilot vs ReviewGrower

To make an informed decision between these platforms, it’s essential to understand how their feature sets compare across key categories:

Review Collection & Management

  • GatherUp: Offers robust review generation through SMS and email, with strong first-party review collection capabilities. Provides tools for monitoring and responding to reviews across multiple platforms, though the number of supported sites is more limited than ReviewGrower.
  • Trustpilot: Excels at collecting reviews on its own platform with automated invitation systems. Offers limited capabilities for managing reviews on third-party sites, focusing primarily on the Trustpilot ecosystem.
  • ReviewGrower: Provides comprehensive review collection through SMS and email campaigns across 80+ platforms. Offers centralized management of reviews from all major sites and industry-specific platforms, giving it the broadest coverage of the three options.

Platform Integrations

  • GatherUp: Supports 30+ review platforms and offers integrations with various CRM systems, POS solutions, and business management tools.
  • Trustpilot: Primarily focused on its own platform with strong eCommerce integrations (Shopify, BigCommerce, etc.) but more limited third-party review site connections.
  • ReviewGrower: Leads with 80+ review platform integrations, including all major sites and industry-specific platforms. Also offers connections with common business tools and CRM systems.

Automation Capabilities

  • GatherUp: Provides automated review requests and basic response templates, with workflow automation for customer feedback collection.
  • Trustpilot: Offers automated review invitations and basic response management, primarily focused on its own platform.
  • ReviewGrower: Delivers advanced automation including AI-powered review responses, automated review request timing, and intelligent workflow management across all connected platforms.

Multi-Location Support

  • GatherUp: Provides strong multi-location capabilities but with per-location pricing that increases costs as businesses scale.
  • Trustpilot: Offers limited multi-location features, as its primary focus is on single-brand eCommerce businesses.
  • ReviewGrower: Delivers comprehensive multi-location management without per-location charges, including location-specific reporting, comparative analytics, and centralized control.

Ease of Use: GatherUp vs Trustpilot vs ReviewGrower

The usability of a review management platform significantly impacts team adoption, efficiency, and overall satisfaction. Here’s how GatherUp, Trustpilot, and ReviewGrower compare in terms of user experience:

GatherUp User Experience

  • Interface Design: GatherUp offers a professional, feature-rich interface that provides access to its comprehensive toolset. While powerful, the dashboard can feel overwhelming to new users due to the breadth of available options.
  • Learning Curve: Moderate to steep, particularly for accessing advanced features. New users typically require training sessions to fully utilize the platform.
  • Implementation Process: More complex, often requiring dedicated onboarding support. Setup typically takes 1-2 weeks for full implementation.

Trustpilot User Experience

  • Interface Design: Trustpilot provides a clean, focused interface primarily centered around its own review platform. The design is straightforward but becomes more complex when accessing advanced features.
  • Learning Curve: Relatively gentle for basic functions on Trustpilot’s own platform, steeper for advanced features and third-party integrations.
  • Implementation Process: Straightforward for basic setup, more involved for full integration with eCommerce platforms and custom implementations.

ReviewGrower User Experience

  • Interface Design: ReviewGrower features a clean, intuitive interface designed for efficiency. The dashboard presents key information at a glance with logical organization of features.
  • Learning Curve: Gentle, with an emphasis on intuitive design that allows users to become productive quickly. Most users can navigate core functions without formal training.
  • Implementation Process: Streamlined setup process that typically takes 24-48 hours to fully implement, with guided assistance available.

Usability for Different User Types

  • For Agencies: ReviewGrower offers the most agency-friendly experience with its intuitive client management dashboard, white-label capabilities, and efficient workflows for managing multiple accounts.
  • For Small Businesses: ReviewGrower provides the gentlest learning curve and most straightforward experience, making it ideal for businesses without dedicated technical staff.
  • For Enterprise Teams: GatherUp offers robust capabilities for large organizations, though at the cost of greater complexity. ReviewGrower balances power and usability for enterprise users seeking efficiency.
  • For eCommerce Businesses: Trustpilot excels specifically for businesses focused on its platform, while ReviewGrower offers broader coverage across multiple review sites with comparable ease of use.

Target Audience: Who Each Platform Serves Best

Understanding which platform is optimized for specific business types can help you make the most appropriate choice for your needs:

GatherUp: Ideal For

  • Local Service Businesses: GatherUp’s SMS-first approach and customer experience focus make it well-suited for service providers like restaurants, home services, and retail establishments that prioritize local reputation.
  • Multi-Location Franchises: Businesses with multiple physical locations benefit from GatherUp’s location-specific management capabilities, though the per-location pricing can become expensive at scale.
  • Enterprises with Substantial Budgets: Larger organizations with significant marketing budgets that can absorb the premium pricing while leveraging the full feature set.

Trustpilot: Ideal For

  • eCommerce Brands: Trustpilot’s platform is optimized for online retailers, with strong integration into eCommerce platforms like Shopify and specialized features for product reviews.
  • Shopify Stores: The tight integration with Shopify makes Trustpilot particularly valuable for businesses using this eCommerce platform.
  • Direct-to-Consumer (DTC) Companies: Brands that sell directly to consumers benefit from Trustpilot’s consumer recognition and trust signals.
  • International Businesses: Trustpilot’s strong presence in European markets makes it valuable for companies with international customer bases.

ReviewGrower: Ideal For

  • Digital Marketing Agencies: Agencies seeking to add review management to their service offerings while maintaining high profit margins benefit from ReviewGrower’s white-label capabilities and cost-effective pricing.
  • Multi-Location Businesses: Organizations with multiple locations appreciate ReviewGrower’s centralized management without per-location pricing that causes costs to escalate with growth.
  • Budget-Conscious Companies: Businesses that need enterprise-level features without enterprise pricing find ReviewGrower’s value proposition particularly compelling.
  • Organizations Needing Broad Platform Coverage: Businesses that receive reviews across numerous platforms benefit from ReviewGrower’s support for 80+ review sites.

GatherUp: Pros and Cons

GatherUp Pros:

  • Strong SMS Messaging Capabilities: GatherUp excels in SMS-based review generation, with high engagement rates and effective messaging tools that help businesses connect with customers at the right moment.
  • Comprehensive Local Business Features: The platform offers specialized tools for local businesses, including location-specific review management, local SEO features, and geographically targeted campaigns.
  • Robust Multi-Location Support: GatherUp provides strong capabilities for businesses with multiple locations, including location-specific reporting, comparative analytics, and centralized management.
  • Payment Processing Integration: The platform connects with payment systems to trigger review requests after transactions, creating a seamless workflow for review generation.
  • Established Brand Reputation: As a well-established player in the market, GatherUp has built credibility and a substantial user community over time.

GatherUp Cons:

  • Premium Pricing: GatherUp’s cost structure is significantly higher than alternatives, particularly for businesses with multiple locations due to per-location charges.
  • Contract Commitments: The platform typically requires annual contracts, limiting flexibility for businesses with changing needs.
  • Complexity for Small Businesses: The comprehensive feature set can create a steeper learning curve and unnecessary complexity for smaller organizations with basic needs.
  • Setup and Implementation Fees: Additional costs for onboarding and setup increase the total investment required.
  • Platform Coverage Limitations: With approximately 30+ review platforms supported, GatherUp covers fewer sites than some alternatives.

Trustpilot: Pros and Cons

Trustpilot Pros:

  • Excellent eCommerce Integration: Trustpilot offers seamless connections with major eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it particularly valuable for online retailers.
  • Consumer Recognition and Trust: As an established review platform, Trustpilot carries significant weight with consumers, who often specifically look for Trustpilot ratings when making purchasing decisions.
  • SEO Benefits: Having reviews on Trustpilot’s domain can provide SEO advantages, with review content often appearing in search results.
  • Product-Level Review Features: Specialized capabilities for collecting and displaying product-specific reviews that integrate with eCommerce catalogs.
  • International Presence: Particularly strong in European markets, Trustpilot offers global recognition that benefits international businesses.

Trustpilot Cons:

  • High Cost for Full Feature Set: Accessing Trustpilot’s complete capabilities requires investing in premium tiers that can be prohibitively expensive for smaller businesses.
  • Primarily eCommerce-Focused: The platform’s specialization in eCommerce makes it less suitable for service businesses and local establishments that need broader review management.
  • Complex Pricing Structure: Multiple tiers with different feature sets create a complex pricing model that can be difficult to navigate and budget for.
  • Limited Multi-Platform Management: Trustpilot focuses primarily on its own platform, with more limited capabilities for managing reviews across other sites.
  • Annual Contracts Required: Most packages require annual commitments, reducing flexibility for businesses with changing needs.

ReviewGrower: Pros and Cons

ReviewGrower Pros:

  • Significant Cost Savings: ReviewGrower delivers 70-85% cost savings compared to competitors like GatherUp and Trustpilot, making enterprise-level features accessible at a fraction of the typical price.
  • Transparent All-In Pricing: The platform offers straightforward, predictable pricing without hidden fees, setup costs, or per-location charges that cause prices to escalate as businesses grow.
  • Extensive Platform Support: With 80+ review platforms supported, ReviewGrower provides the most comprehensive coverage for managing reviews across the digital landscape.
  • AI-Powered Features: Advanced AI capabilities for review response generation, sentiment analysis, and actionable insights deliver efficiency and effectiveness.
  • White-Label Capabilities: Comprehensive white-label features allow agencies to fully rebrand the platform under their own identity when reselling to clients.
  • High Agency Profit Margins: The pricing structure enables agencies to maintain 90%+ profit margins when reselling review management services to clients.

ReviewGrower Cons:

  • Newer Brand: As a more recent entrant to the market, ReviewGrower doesn’t have the same level of brand recognition as established competitors like GatherUp and Trustpilot.
  • Smaller User Community: The platform has a growing but still smaller user community compared to more established competitors, potentially limiting peer support opportunities.
  • Less Consumer-Facing Presence: Unlike Trustpilot, which operates as both a review platform and management system, ReviewGrower focuses on management rather than hosting reviews itself.
  • Limited Track Record: With less time in the market, the platform has a shorter track record of case studies and long-term success stories compared to more established competitors.

Why Agencies Choose ReviewGrower Over GatherUp and Trustpilot

Digital marketing agencies face unique challenges when selecting review management platforms to resell to clients. Our analysis reveals several compelling reasons why agencies specifically choose ReviewGrower over more expensive alternatives:

The Business Case for ReviewGrower

  • Competitive Service Offering with High Margins: ReviewGrower enables agencies to offer comprehensive review management services at market rates while maintaining significantly higher profit margins than possible with GatherUp or Trustpilot.
  • Transparent Pricing That’s Easy to Mark Up: The straightforward pricing structure makes it simple for agencies to create clear, profitable pricing tiers for their clients without complex calculations or unexpected cost fluctuations.
  • White-Label Capabilities for Brand Consistency: Complete white-labeling allows agencies to present the platform as their own proprietary solution, strengthening their brand and perceived value.
  • Efficient Multi-Client Management: The platform’s design specifically accommodates agencies managing numerous clients simultaneously, with streamlined workflows that reduce administrative overhead.

Price Advantage: Save $8K-26K Annually

The financial case for choosing ReviewGrower becomes particularly compelling when examining specific cost scenarios across different business sizes:

Single Location Business

  • GatherUp Cost: Approximately $1,200-$2,400 annually ($99-$199/month)
  • Trustpilot Cost: Approximately $2,400-$3,600 annually ($200-$300/month)
  • ReviewGrower Cost: Approximately $300-$600 annually (70-85% less)
  • Annual Savings: $900-$3,000 compared to GatherUp, $1,800-$3,000 compared to Trustpilot

5-Location Business

  • GatherUp Cost: Approximately $6,000-$12,000 annually ($99-$199/month × 5 locations)
  • Trustpilot Cost: Approximately $3,600-$6,000 annually (higher tier required for multiple locations)
  • ReviewGrower Cost: Approximately $600-$1,200 annually (no per-location charges)
  • Annual Savings: $5,400-$10,800 compared to GatherUp, $3,000-$4,800 compared to Trustpilot

Agency with 10 Clients

  • GatherUp Cost: $12,000-$24,000+ annually
  • Trustpilot Cost: $24,000-$36,000+ annually
  • ReviewGrower Cost: Special agency pricing with significant volume discounts
  • Annual Savings: $8,000-$26,000+ depending on client volume

90%+ Profit Margins

For agencies, one of the most compelling aspects of ReviewGrower is the ability to maintain exceptionally high profit margins when reselling review management services to clients:

Scenario: Single Location Client

  • Market Rate for Review Management: $300-$500/month per client
  • GatherUp Wholesale Cost: $99-$199/month
  • GatherUp Profit Margin: 33-80% ($201-$401 profit per month)
  • Trustpilot Wholesale Cost: $200-$300/month
  • Trustpilot Profit Margin: 0-40% ($0-$200 profit per month)
  • ReviewGrower Wholesale Cost: $25-$50/month
  • ReviewGrower Profit Margin: 90-95% ($275-$475 profit per month)

These scenarios demonstrate that while agencies can certainly profit from reselling GatherUp or Trustpilot, the margins are significantly lower due to the higher wholesale costs. ReviewGrower’s dramatically lower pricing structure allows agencies to maintain 90%+ profit margins while still charging competitive market rates.

Real-World Use Cases: Which Platform for Which Scenario?

To help you determine which platform best fits your specific situation, we’ve analyzed several real-world business scenarios:

Scenario 1: Digital Agency Managing 20+ Local Business Clients

Recommended Platform: ReviewGrower

Reasoning: For an agency managing numerous clients, ReviewGrower offers several decisive advantages:

  • The white-label capabilities allow the agency to present the platform under their own brand
  • The cost structure enables 90%+ profit margins when reselling to clients
  • The absence of per-client pricing escalation keeps costs predictable as the agency grows
  • The multi-client dashboard streamlines management across all accounts
  • Support for 80+ review platforms ensures comprehensive coverage for diverse client needs

Scenario 2: Enterprise Franchise with 100+ Locations and Unlimited Budget

Recommended Platform: GatherUp

Reasoning: For a large enterprise with substantial resources, GatherUp may be justified:

  • Comprehensive customer experience features beyond just review management
  • Established brand with long track record in enterprise environments
  • Robust multi-location capabilities designed for large franchises
  • Advanced survey and feedback tools for detailed customer insights
  • Enterprise-level support and dedicated account management

Scenario 3: Fast-Growing Shopify Store Focused on Retention

Recommended Platform: Trustpilot

Reasoning: For an eCommerce business specifically focused on the Shopify ecosystem, Trustpilot offers specialized advantages:

  • Deep integration with the Shopify platform
  • Strong consumer recognition that can boost conversion rates
  • Product-specific review capabilities that enhance the shopping experience
  • Visual UGC features that support product marketing
  • Retention marketing tools beyond just review collection

Final Verdict: GatherUp vs Trustpilot vs ReviewGrower

After our comprehensive analysis of GatherUp, Trustpilot, and ReviewGrower, we can provide a balanced recommendation that acknowledges the strengths of each platform while guiding you to the best choice for your specific situation.

Choose GatherUp if:

  • You have an enterprise budget and prioritize comprehensive customer experience management beyond just reviews
  • You specifically need GatherUp’s advanced SMS-first approach to customer communication
  • You require their payment processing integration for transaction-triggered review requests
  • You value their established brand and longer track record in the market
  • Budget is not a primary consideration in your decision-making process

Choose Trustpilot if:

  • You’re primarily an eCommerce business focused on building reputation specifically on Trustpilot’s platform
  • You need their specialized Shopify or other eCommerce platform integrations
  • You specifically value Trustpilot’s consumer recognition for conversion optimization
  • You need their visual UGC and product-specific review capabilities
  • You operate primarily in European markets where Trustpilot has strong consumer recognition

Choose ReviewGrower if:

  • You’re cost-conscious and want enterprise features without enterprise pricing (70-85% savings)
  • You’re an agency reselling review management services and want to maintain 90%+ profit margins
  • You manage multiple locations and need centralized control without per-location pricing
  • You want feature parity with premium platforms at a fraction of the cost
  • You need comprehensive coverage across 80+ review platforms
  • You value transparent, predictable pricing without hidden fees or long-term contracts

Our Balanced Recommendation

While each platform has its strengths for specific use cases, ReviewGrower emerges as the rational choice for the majority of businesses and agencies due to its unique combination of comprehensive functionality and significant cost advantages.

The platform’s ability to deliver feature parity with premium competitors at 70-85% lower cost challenges the assumption that quality review management requires substantial investment. For agencies, the ability to maintain 90%+ profit margins while reselling review management services creates a compelling business case that’s difficult to ignore.

GatherUp and Trustpilot remain viable options for organizations with specific needs that align with their specializations and have the budget to support their premium pricing. However, most businesses will find that ReviewGrower delivers everything they need for effective review management at a price point that dramatically improves ROI.

Frequently Asked Questions

Is ReviewGrower as powerful as GatherUp and Trustpilot?

Yes, ReviewGrower delivers feature parity with GatherUp and Trustpilot in most critical areas while offering some advantages of its own. With support for 80+ review platforms (more than either competitor), advanced AI-powered features, and comprehensive management capabilities, ReviewGrower provides all the essential functionality businesses need for effective review management.

How much can I save with ReviewGrower?

Businesses typically save 70-85% compared to GatherUp and Trustpilot, which translates to $8,000-$26,000 annually depending on your scale. For a single-location business, annual savings range from $900-$3,000. For a 5-location business, savings increase to $5,400-$10,800 annually.

Which platform is best for eCommerce?

Trustpilot has traditionally been the strongest option specifically for eCommerce businesses due to its consumer recognition, Shopify integration, and product-specific review capabilities. However, ReviewGrower offers comprehensive support for eCommerce review management at a significantly lower price point.

Which is best for local businesses?

While GatherUp has strong features for local businesses, ReviewGrower offers the best value for most local service providers. ReviewGrower provides comprehensive coverage of platforms critical for local businesses (Google Business Profile, Facebook, Yelp) along with industry-specific sites, all at a fraction of GatherUp’s cost.

Can I white-label these platforms for my agency?

All three platforms offer some white-label capabilities, but with significant differences. GatherUp provides white-labeling in premium tiers at additional cost. Trustpilot offers limited white-label options. ReviewGrower includes comprehensive white-label capabilities as a standard feature, allowing agencies to fully rebrand the platform with their own logo, colors, and domain.

Conclusion: Making Your Choice

As we conclude our comprehensive comparison of GatherUp vs Trustpilot vs ReviewGrower, several key findings emerge that can guide your decision-making process.

While GatherUp and Trustpilot are established players with specific strengths – GatherUp in customer experience management for service businesses and Trustpilot in eCommerce review collection – ReviewGrower emerges as the smart alternative for businesses and agencies seeking maximum value.

The most compelling aspect of ReviewGrower is its ability to deliver feature parity with premium competitors at 70-85% lower cost. This dramatic price difference doesn’t come at the expense of functionality – ReviewGrower provides comprehensive review management capabilities across 80+ platforms, AI-powered features, and all the essential tools businesses need to effectively manage their online reputation.

For agencies, ReviewGrower’s pricing structure enables 90%+ profit margins when reselling review management services to clients. This transforms review management from a relatively low-margin service offering to one of the most profitable in an agency’s portfolio.

For multi-location businesses, the absence of per-location charges prevents costs from escalating as the organization grows, creating predictable, sustainable pricing regardless of scale.

While each platform has its place in the market, our analysis reveals that ReviewGrower offers the optimal balance of functionality and value for the majority of businesses and agencies. The platform’s approach challenges the assumption that quality review management requires premium pricing, democratizing access to sophisticated reputation management tools.

We encourage you to carefully evaluate your specific needs, budget constraints, and business objectives when making your decision. Consider not just the immediate functionality requirements but also the long-term value and ROI each platform delivers.

Joe Troyer

Joe Troyer is the Founder of Review Grower. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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