When it comes to managing online reputation and gathering customer reviews, choosing the right platform makes all the difference. In our comprehensive comparison of GatherUp vs Reputation.com vs ReviewGrower, we’ll help you navigate the features, pricing, and capabilities of these powerful review management solutions.
While GatherUp and Reputation.com have established themselves as prominent players, ReviewGrower emerges as a compelling cost-effective alternative that delivers comparable features at 70-85% lower cost. This makes it particularly attractive for agencies and multi-location businesses seeking to maintain high profit margins while accessing enterprise-level functionality.
What Is GatherUp?
GatherUp is a comprehensive reputation management platform designed to help businesses collect, manage, and leverage customer feedback across multiple review sites. At its core, GatherUp focuses on streamlining the review collection process through its SMS-based approach, making it convenient for customers to leave feedback.
GatherUp’s reputation management capabilities extend beyond simple review collection. The platform offers tools for monitoring reviews across various sites, responding to customer feedback, and analyzing sentiment to identify trends. Its messaging tools facilitate direct communication with customers, allowing businesses to address concerns and build relationships.
The platform has positioned itself as a solution for both local businesses and multi-location enterprises. Its multi-location management features allow businesses with multiple sites to maintain consistent branding while managing reviews across all locations from a centralized dashboard.
What Is Reputation.com?
Reputation.com stands as a comprehensive platform focused on helping businesses manage their online presence, with a particular emphasis on the eCommerce sector. Unlike some competitors that focus solely on review management, Reputation.com positions itself as a complete retention marketing platform that encompasses reviews, user-generated content, and customer engagement tools.
What sets Reputation.com apart is its strong focus on visual marketing and user-generated content (UGC). The platform allows businesses to collect and showcase customer photos, videos, and testimonials, turning satisfied customers into brand advocates. This visual approach to social proof is particularly effective for eCommerce brands on platforms like Shopify.
Reputation.com also offers robust loyalty program features designed to increase customer retention and lifetime value. The platform’s SMS marketing capabilities enable businesses to engage customers through their preferred communication channel, from review requests to promotional messages and order updates.
ReviewGrower: The Cost-Effective Alternative
In the competitive landscape of reputation management solutions, ReviewGrower emerges as the unexpected smart alternative that delivers enterprise-level features without the enterprise-level price tag. What immediately sets ReviewGrower apart is its compelling value proposition: 70-85% cost savings compared to GatherUp and Reputation.com while maintaining feature parity across critical functionality.
We’ve found that this dramatic cost difference doesn’t come at the expense of capabilities. ReviewGrower offers the comprehensive review management tools that businesses need, making it an ideal solution for agencies and multi-location businesses who require powerful reputation management without the premium pricing structure of more established platforms.
What Is ReviewGrower?
ReviewGrower is a comprehensive review management platform designed with both functionality and affordability in mind. One of ReviewGrower’s standout features is its support for over 80 review platforms, including major sites like Google, Facebook, and Yelp, as well as industry-specific review platforms across healthcare, hospitality, legal services, and more.
The platform leverages AI technology to streamline review management processes. Its AI-powered review response generation helps businesses respond to customer feedback quickly and appropriately, saving valuable time while maintaining a consistent brand voice.
ReviewGrower’s communication tools include both SMS and email review request capabilities. These multichannel options ensure businesses can reach customers through their preferred communication method. For agencies, ReviewGrower offers comprehensive white-label capabilities that allow for complete brand customization, enabling agencies to present the platform as their own proprietary solution.
Pricing Breakdown
ReviewGrower’s pricing structure stands in stark contrast to the complex and often opaque pricing models of competitors like GatherUp and Reputation.com. We believe transparency in pricing is essential, which is why ReviewGrower offers an all-inclusive pricing model with no hidden fees, setup costs, or per-location charges.
When comparing monthly and annual costs, the savings become immediately apparent:
- GatherUp typically starts around $99-$199 per month per location
- Reputation.com can range from $300-$500+ monthly depending on business size
- ReviewGrower offers comparable functionality starting at significantly lower price points ($49-$99 per location)
For a single location business, choosing ReviewGrower can result in annual savings of $8,000-$12,000 compared to GatherUp and $10,000-$18,000 compared to Reputation.com. These savings scale impressively for multi-location businesses, with 10-location operations potentially saving $26,000+ annually.
What makes ReviewGrower particularly attractive for agencies is the predictable pricing that allows for substantial profit margins when reselling to clients. While reselling GatherUp or Reputation.com might yield 30-50% margins due to their higher wholesale costs, ReviewGrower enables agencies to maintain 90%+ profit margins while still offering competitive rates to clients.
Key Features
ReviewGrower delivers a comprehensive set of features that establish feature parity with more expensive competitors while maintaining its cost advantage. These capabilities cover all essential aspects of reputation management without unnecessary complexity or cost:
- 80+ Platform Integrations: ReviewGrower connects with over 80 review platforms, ensuring businesses can monitor and manage their online reputation across all relevant channels.
- AI-Powered Review Response Generation: The platform’s artificial intelligence capabilities automatically generate appropriate responses to customer reviews based on sentiment analysis and content.
- Automated SMS and Email Campaigns: ReviewGrower enables businesses to create and schedule automated review request campaigns via both SMS and email.
- Sentiment Analysis: Advanced sentiment analysis tools identify patterns and trends in customer feedback, highlighting areas of strength and opportunities for improvement.
- Review Monitoring and Alerts: Real-time monitoring and instant alerts ensure businesses never miss a new review.
- White-Label Capabilities for Agencies: Comprehensive white-labeling options allow agencies to rebrand the platform with their own logo, colors, and domain.
- Multi-Location Dashboard: The centralized dashboard provides a unified view of reputation across all locations while allowing for location-specific management.
- Reputation Widgets: Customizable widgets make it easy to showcase positive reviews and ratings directly on business websites.
- Reporting and Analytics: Comprehensive reporting tools provide actionable insights into reputation trends, competitor comparisons, and review performance metrics.
Who Should Choose ReviewGrower?
Based on our analysis of ReviewGrower’s capabilities and value proposition, we’ve identified several ideal customer profiles that stand to benefit most from this platform:
Digital Marketing Agencies: For agencies looking to add review management to their service offerings, ReviewGrower presents an exceptional opportunity. The platform’s white-label capabilities allow agencies to rebrand the solution as their own, while the affordable pricing structure enables high profit margins when reselling to clients.
Multi-Location Businesses: Franchises, retail chains, healthcare groups, and other businesses operating across multiple locations benefit from ReviewGrower’s centralized reputation management capabilities. The absence of per-location charges makes ReviewGrower particularly attractive as businesses scale.
Budget-Conscious Businesses: Organizations that need enterprise-level reputation management features without enterprise pricing find ReviewGrower’s value proposition compelling. The platform delivers the essential tools required for effective review management without unnecessary features that drive up costs.
Companies Seeking Transparent Pricing: Businesses that value predictability and transparency in their vendor relationships appreciate ReviewGrower’s straightforward pricing model. The absence of hidden fees, setup costs, and long-term contracts creates a refreshing alternative to the complex pricing structures common in the industry.
GatherUp vs Reputation.com vs ReviewGrower: Complete Comparison
To help you make an informed decision, we’ve created a comprehensive comparison of GatherUp, Reputation.com, and ReviewGrower across key aspects that matter most:
Starting Price (monthly)
- GatherUp: $99-$199 per location
- Reputation.com: $300-$500+ per location
- ReviewGrower: $49-$99 per location
Annual Cost Range
- GatherUp: $1,188-$2,388+ per location
- Reputation.com: $3,600-$6,000+ per location
- ReviewGrower: $588-$1,188 per location
Review Platforms Supported
- GatherUp: 45+ platforms
- Reputation.com: 35+ platforms (stronger on eCommerce)
- ReviewGrower: 80+ platforms
SMS Capabilities
- GatherUp: Advanced SMS review requests and messaging
- Reputation.com: SMS marketing and review requests
- ReviewGrower: Automated SMS review campaigns
AI Review Responses
- GatherUp: Basic templates with some customization
- Reputation.com: AI-assisted response suggestions
- ReviewGrower: Fully automated AI response generation
White Label Options
- GatherUp: Available at higher pricing tiers
- Reputation.com: Limited white labeling, additional cost
- ReviewGrower: Comprehensive white labeling included
Setup Fees
- GatherUp: $250-$500 typical setup fee
- Reputation.com: $500-$1,000+ implementation fee
- ReviewGrower: No setup fees
Contract Length
- GatherUp: 12-month minimum typical
- Reputation.com: 12-24 month contracts common
- ReviewGrower: No contracts required
Features: GatherUp vs Reputation.com vs ReviewGrower
A thorough comparison of features is essential for understanding the true value proposition of each platform:
Review Collection & Management
GatherUp excels in its SMS-first approach to review collection, with strong capabilities for sending text-based review requests and managing responses. The platform supports approximately 45+ review sites.
Reputation.com offers robust review collection tools with a particular focus on eCommerce platforms and visual user-generated content. The platform supports around 35+ review sites with particular strength in retail and eCommerce-specific platforms.
ReviewGrower stands out with support for 80+ review platforms, providing the broadest coverage of the three solutions. Its review collection capabilities include both SMS and email options, and its management tools offer comprehensive monitoring and response functionality across all supported platforms.
Automation Capabilities
GatherUp provides automation for review request workflows and basic response templates. Its automation capabilities focus primarily on the review generation process.
Reputation.com offers automated workflows for review collection and response, with additional automation for social media management and customer engagement specific to eCommerce operations.
ReviewGrower delivers comprehensive automation across the entire reputation management process, from review collection to monitoring, alerting, and response generation. Its automation capabilities are designed to minimize manual intervention while maintaining personalization.
Multi-Location Support
GatherUp offers multi-location management with location-specific dashboards and centralized reporting. However, its per-location pricing model can make this capability expensive as businesses scale.
Reputation.com provides enterprise-grade multi-location support with hierarchical management structures and role-based permissions. These capabilities come at premium pricing tiers designed for larger organizations.
ReviewGrower delivers comprehensive multi-location management without per-location surcharges, making it particularly cost-effective for businesses with multiple sites. Its location-specific customization options maintain brand consistency while allowing for local relevance.
Pricing: GatherUp vs Reputation.com vs ReviewGrower
When evaluating reputation management platforms, pricing structure and total cost of ownership are critical factors that significantly impact ROI:
GatherUp Pricing Structure:
GatherUp positions itself as a premium solution with pricing that reflects this positioning. The platform typically starts at $99-$199 per month per location, with costs increasing based on the number of locations and features required. Enterprise implementations with multiple locations can quickly reach $500+ per month per location.
Beyond the base subscription, GatherUp charges setup fees ranging from $250-$500 for initial implementation and configuration. Most packages require a 12-month minimum commitment, creating a significant upfront investment.
Reputation.com Pricing Structure:
Reputation.com employs a tiered pricing model with costs that reflect its positioning as an enterprise solution. Base pricing typically starts at $300-$500+ per month per location, with significant variation based on business size and required features.
Implementation fees for Reputation.com typically range from $500-$1,000+, with 12-24 month contracts being standard. This creates a substantial commitment before seeing ROI.
ReviewGrower Pricing Structure:
ReviewGrower stands apart with its transparent, all-inclusive pricing model designed to deliver maximum value. The platform starts at $49-$99 per month per location, with significant discounts for annual commitments.
Unlike competitors, ReviewGrower includes all core features in its base pricing, eliminating the need for costly upgrades to access essential functionality. The absence of setup fees and contract requirements further reduces the initial investment and ongoing commitment.
The platform’s pricing advantages include:
- No setup or implementation fees
- No per-location surcharges that penalize growth
- No feature-based tiers that require upgrades for essential capabilities
- No long-term contracts that create extended commitments
Total Cost of Ownership Comparison:
When evaluating total cost of ownership over a typical three-year period, the differences become even more pronounced:
- GatherUp: $3,564-$7,164+ per location (including setup fees)
- Reputation.com: $10,800-$18,000+ per location (including implementation)
- ReviewGrower: $1,764-$3,564 per location (no additional fees)
This represents potential three-year savings of $1,800-$3,600+ per location compared to GatherUp and $9,036-$14,436+ per location compared to Reputation.com when choosing ReviewGrower.
Why Agencies Choose ReviewGrower
Digital marketing agencies face unique challenges when selecting reputation management platforms to include in their service offerings. Our analysis reveals several compelling reasons why agencies increasingly choose ReviewGrower over more expensive alternatives:
At the core of this preference is the business case: ReviewGrower enables agencies to offer competitive, high-quality reputation management services while maintaining exceptional profit margins. This financial advantage doesn’t require compromising on capabilities or client results, creating a win-win scenario for agencies and their customers.
The platform’s transparent pricing structure is particularly valuable for agencies, as it simplifies client proposals and eliminates awkward conversations about unexpected costs. When reselling GatherUp or Reputation.com, agencies often face challenges explaining complex pricing tiers, setup fees, and per-location charges to clients.
90%+ Profit Margins
For agencies, the ability to maintain exceptional profit margins when reselling services is crucial for business sustainability and growth. ReviewGrower’s pricing model creates unprecedented margin opportunities compared to alternatives:
Single Location Client Scenario:
Market rate for comprehensive reputation management services: $300-$500/month per location
- GatherUp wholesale cost: $99-$199/month
- Potential margin: 33-67% ($201-$301 monthly profit)
- Reputation.com wholesale cost: $300-$500/month
- Potential margin: 0-40% ($0-$200 monthly profit)
- ReviewGrower wholesale cost: $49-$99/month
- Potential margin: 80-90% ($251-$401 monthly profit)
This comparison reveals that agencies reselling ReviewGrower can achieve significantly higher margins while maintaining competitive client pricing. The difference is particularly striking when compared to Reputation.com, where wholesale costs often approach or match market rates, severely limiting profit potential.
Transparent, All-In Pricing
ReviewGrower’s transparent, all-inclusive pricing model stands in stark contrast to the complex structures employed by competitors. This approach creates significant advantages for both agencies and direct clients beyond simple cost savings.
The concept of “all-in” pricing means exactly what it implies: the price you see is the price you pay, with no hidden costs or surprise additions. This transparency includes:
- No Setup Fees: While GatherUp typically charges $250-$500 and Reputation.com requires $500-$1,000+ for implementation, ReviewGrower eliminates these upfront costs entirely.
- No Per-Location Charges: Unlike competitors that increase costs linearly with each additional location, ReviewGrower’s pricing remains efficient as businesses scale.
- No Surprise Add-Ons: All essential features are included in the base pricing, eliminating the need for costly upgrades to access essential functionality.
- No Annual Contract Requirements: ReviewGrower does not require long-term commitments, creating flexibility that competitors’ 12-24 month contracts eliminate.
For agencies, this transparency creates several specific advantages:
- Simplified client proposals
- Predictable cost forecasting
- Avoided awkward conversations about unexpected charges
- Flexible client agreements
Real-World Use Cases: Which Platform for Which Scenario?
To help you identify the most appropriate platform for your specific situation, we’ve analyzed several real-world business scenarios:
Scenario 1: Digital Agency Managing 20+ Local Business Clients
Recommended Platform: ReviewGrower
A digital marketing agency serving numerous local business clients needs a reputation management solution that’s both profitable to resell and effective for diverse client needs. ReviewGrower’s white-label capabilities, multi-client management dashboard, and cost-effective pricing create an ideal combination for this scenario.
Scenario 2: Enterprise Franchise with 100+ Locations and Unlimited Budget
Recommended Platform: GatherUp
A large franchise operation with hundreds of locations and substantial resources may find value in GatherUp’s enterprise capabilities if budget is not a primary concern. The platform’s structured approach to multi-location management and established presence in the franchise space create familiarity and confidence for large organizations.
Scenario 3: Fast-Growing Shopify Store Focused on Retention
Recommended Platform: Reputation.com
An eCommerce business operating on Shopify with a primary focus on customer retention and visual user-generated content may find Reputation.com’s specialized features valuable despite the premium pricing. The platform’s deep integration with Shopify and comprehensive retention marketing capabilities create specific advantages for this use case.
Scenario 4: Multi-Location Healthcare Group Seeking Cost-Effective Solution
Recommended Platform: ReviewGrower
A healthcare organization with multiple locations faces unique challenges in reputation management, including HIPAA compliance, provider-specific reviews, and budget constraints. ReviewGrower’s combination of healthcare-specific capabilities, cost-effective pricing, and multi-location support creates an ideal solution for this scenario.
Final Verdict: GatherUp vs Reputation.com vs ReviewGrower
After our comprehensive analysis of GatherUp, Reputation.com, and ReviewGrower across features, pricing, usability, and real-world applications, we can provide a balanced recommendation to guide your platform selection based on your specific business needs.
Choose GatherUp if:
- You have an enterprise budget and prioritize an established brand with a long track record in the reputation management space.
- Your business model centers around SMS communication, and you need advanced messaging capabilities beyond simple review requests.
- You require integrated payment processing as part of your reputation management workflow.
- You operate a service business with a substantial marketing budget and dedicated resources for reputation management.
Choose Reputation.com if:
- You operate an eCommerce business that needs specialized features for online retail reputation management.
- Visual user-generated content and product-specific reviews are central to your marketing strategy.
- You require comprehensive loyalty program features integrated with your reputation management solution.
- You need a complete retention marketing suite rather than focused reputation management.
Choose ReviewGrower if:
- You’re cost-conscious and want enterprise-level features without premium pricing (saving 70-85% compared to alternatives).
- You’re an agency looking to resell reputation management services with high profit margins (90%+).
- You manage multiple locations and need efficient scaling without per-location surcharges.
- You value transparent, all-inclusive pricing without setup fees, hidden costs, or contract requirements.
- You need comprehensive coverage across 80+ review platforms spanning multiple industries.
- You want AI-powered automation that saves time while maintaining personalization.
- You require white-label capabilities without paying premium prices for this functionality.
For most businesses and agencies, ReviewGrower offers the best value proposition by delivering feature parity with premium competitors at a fraction of the cost. The platform’s combination of comprehensive capabilities, intuitive design, and transparent pricing creates compelling advantages that outweigh the benefits of more established but significantly more expensive alternatives.
Frequently Asked Questions
We’ve compiled answers to the most common questions about the GatherUp vs Reputation.com vs ReviewGrower comparison to help you make an informed decision about which platform best suits your needs.
Is ReviewGrower as powerful as GatherUp and Reputation.com?
Yes, ReviewGrower delivers feature parity with GatherUp and Reputation.com across essential reputation management functionality. The platform supports 80+ review sites (compared to 45+ for GatherUp and 35+ for Reputation.com), offers AI-powered review responses, provides comprehensive analytics, and includes white-label capabilities.
How much can I save with ReviewGrower?
Organizations typically save 70-85% when choosing ReviewGrower over GatherUp or Reputation.com. In concrete terms, this represents annual savings of $8,000-$26,000 depending on business scale. A single-location business might save $600-$1,200+ annually compared to GatherUp and $3,000-$4,800+ compared to Reputation.com.
Which platform is best for eCommerce?
Reputation.com offers the most specialized eCommerce functionality, with features specifically designed for online retail such as product-specific reviews, visual UGC collection, and integration with platforms like Shopify. However, ReviewGrower provides solid eCommerce support at significantly lower cost, making it the better value choice for most online retailers.
Can I switch platforms easily?
Yes, migrating from GatherUp or Reputation.com to ReviewGrower is straightforward. ReviewGrower provides migration assistance that helps transfer existing review data, configuration settings, and user accounts. Most organizations complete the transition within 1-2 weeks with minimal disruption to ongoing reputation management activities.
Conclusion: Making Your Choice
As we conclude our comprehensive comparison of GatherUp vs Reputation.com vs ReviewGrower, several key findings emerge to guide your platform selection. Throughout our analysis, we’ve examined these solutions across features, pricing, usability, and real-world applications to provide a clear picture of their relative strengths and limitations.
GatherUp and Reputation.com have established themselves as capable players in the reputation management space, each with specific strengths for particular business types. GatherUp offers solid functionality for service businesses with its SMS-first approach and local business focus, while Reputation.com provides specialized capabilities for eCommerce operations.
However, ReviewGrower consistently emerges as the smart alternative for businesses and agencies seeking maximum value from their reputation management investment. The platform’s combination of comprehensive features, intuitive design, and exceptional pricing efficiency creates compelling advantages that outweigh the benefits of more established but significantly more expensive alternatives.
The 70-85% cost savings offered by ReviewGrower represent a transformative opportunity for organizations of all sizes. These savings don’t come at the expense of essential functionality—the platform delivers feature parity with premium competitors across core reputation management capabilities.
Ultimately, effective reputation management is not about choosing the most expensive platform—it’s about finding the solution that delivers the capabilities you need at a price point that maximizes ROI. By this measure, ReviewGrower stands out as the clear leader for businesses and agencies seeking intelligent, efficient reputation management in today’s competitive landscape.
