In today’s ever-competitive digital landscape, having a website optimized for search engines is more critical than ever. However, with so many different aspects of SEO to consider, it can be challenging to know where to start. That’s where tools like DeepCrawl come in. In this DeepCrawl review, we’ll take an in-depth look at this tool and how it can help you identify the strengths and weaknesses of your website and landing pages, ultimately improving your overall SEO strategy.
What is DeepCrawl?
DeepCrawl is a cloud-based web crawling tool that enables businesses to optimize their websites for search engines. It scans a website and analyzes its structure and content to identify issues affecting its search engine rankings. It offers a premium website audit experience for e-commerce sites.
Crawl Websites
One of the key features of DeepCrawl is its ability to crawl large websites at scale, providing users with a comprehensive overview of their site’s health. The tool can crawl millions of pages quickly, and its reporting capabilities allow users to identify issues with specific URLs, directories, or site sections. Use it to crawl big websites.
Identify Techincal on-site SEO issues
Another key feature of DeepCrawl is its ability to identify technical issues affecting a website’s performance, such as broken pages and links, duplicate content, and slow loading times. The tool can also provide insights into content-related issues, such as missing or thin content, and highlight opportunities for optimizing on-page elements like meta descriptions and title tags. Audit big websites with enterprise tools.
SEO analysis
Using DeepCrawl for SEO analysis offers several benefits. For one, it can save businesses time and money by automating the process of site audits and identifying issues quickly. It can also provide businesses with insights into their site’s performance and identify opportunities for improvement. Additionally, DeepCrawl’s reporting capabilities allow users to track progress over time and compare site health metrics to competitors. It also integrates with Google Analytics.
Whether you’re a novice user just starting or an advanced user customizing your crawls, DeepCrawl is a powerful tool that allows businesses to monitor site health, compare crawls year-over-year, and drill down into various trends and report types. This is a tool that reflects the changing trends in the SEO industry.
Features of Deepcrawl
DeepCrawl offers a range of features that make it a powerful tool for SEO analysis. Here are some of its key features:
Analyze website structure and URLs
DeepCrawl analyzes a website’s structure and URLs to provide users with a comprehensive overview of their site’s hierarchy. It identifies issues such as broken links, missing pages, and orphaned pages. Find mistakes fast compared to other desktop tools.
Identify technical issues and errors
DeepCrawl can identify technical issues that may be affecting a website’s performance, such as duplicate content, broken links, slow loading times, and incorrect use of canonical tags. It can also detect issues with redirects, pagination, and sitemaps.
Highlight content-related issues and opportunities
DeepCrawl can identify website content issues, such as missing or thin content, duplicate content, and keyword cannibalization. It can also highlight opportunities for optimizing on-page elements like meta descriptions and title tags.
Identify crawl budget optimization opportunities
DeepCrawl can help users optimize their crawl budgets by identifying areas of the site that are being crawled excessively or not enough. It can also provide recommendations for improving crawl efficiency and reducing server load.
Provide insights into search engine ranking factors
DeepCrawl can provide insights into a range of search engine ranking factors, such as page speed, mobile-friendliness, and schema markup. This can help users identify areas of the site that need improvement and prioritize their optimization efforts.
How does DeepCrawl do Reporting?
DeepCrawl is an SEO analysis tool that crawls websites and analyzes their content, links, and technical setup to identify issues and opportunities for improvement. In terms of its reporting capabilities, DeepCrawl offers a variety of features to help users share, export, and customize their reports and save settings.
Adding Tasks
One of the key reporting features in DeepCrawl is the ability to add tasks for specific reports. This allows Deepcrawl users to track progress and manage issue and deadline workflows, making it easier to act on SEO vulnerabilities. Users can set open or fixed tasks, designate priority levels, set deadlines, and assign tasks to specific team members.
A Customizable Dashboard UI
DeepCrawl also offers a customizable reports dashboard UI, allowing users to drag and drop the reports they want to display. The left navigation search bar has been improved to find reports using keywords, and users can filter reports by relevant URL or link metrics. There are also new data visualizations on all the metrics in report and category screens, including breakdown graphs, related graphs, trend graphs, and interactive explanations on specific metrics appearing in a given graph.
Proprietary Metrics
Regarding metrics, DeepCrawl uses a custom metric called DeepRank to measure the “internal weight” of a link calculated similarly to Google’s PageRank algorithm. DeepRank is DeepCrawl’s URL authority metric, on a scale of 0-10, showing the most important URLs or those in need of the most improvement.
Mobile Pages Performance
DeepCrawl also includes a section of data breaking down desktop and mobile pages for responsive web design and all mobile configurations, including separate mobile and desktop pages, dynamic pages, and AMP pages. Users can connect DeepCrawl’s site performance insights with organic search information from Google Search Console, providing impression, click, CTR, and average position metrics for every indexed page appearing in search results.
Miscellaneous Features
One unique feature of DeepCrawl is its measure of mobile/AMP pages receiving desktop traffic and vice versa, meaning it will show if pages are ranking on the wrong device. Additionally, DeepCrawl provides data on social tagging, page performance regarding load time, and website migration reports to analyze live and staging websites during data migration and report specifically on HTTP and HTTPS pages.
DeepCrawl Pros and Cons
Like any other tool, DeepCrawl has its good and bad points.
Pros
- Comprehensive site analysis: DeepCrawl offers a comprehensive analysis of a website’s structure and content, providing users with insights into technical issues, content-related issues, and opportunities for optimization.
- Scalability: DeepCrawl can use its log crawl tool to crawl millions of pages quickly, making it ideal for businesses with large or complex websites.
- Customizable reporting: DeepCrawl’s monitoring tool and in-depth reporting tool allow users to create reports tailored to their specific needs.
- Historical data: DeepCrawl stores historical data, allowing users to compare crawls over time and track progress.
- User-friendly interface: DeepCrawl is user-friendly, making it easy to use even for novice users.
Cons
- Cost: DeepCrawl can be expensive for small businesses or individual users.
- Learning curve: While DeepCrawl is user-friendly, there can be a learning curve for users new to SEO analysis.
- Limited support: DeepCrawl’s support resources are limited, with no phone or email support.
- Limited integrations: DeepCrawl has limited integrations with other tools and platforms, which can make it difficult to incorporate into existing workflows.
- Lack of real-time analysis: DeepCrawl’s analysis is not real-time, making it difficult to identify issues that arise after a crawl has been completed.
While DeepCrawl offers a range of advantages for SEO analysis, including comprehensive site analysis and scalability, businesses should also be aware of the potential drawbacks, including the cost, learning curve, limited support, and lack of real-time analysis. Ultimately, the decision to use DeepCrawl will depend on each business’s specific needs and budget.
DeepCrawl Pricing
While doing this DeepCrawl review, it is important to discuss its pricing. It starts at $81.50 per month, billed annually ($89 month-to-month) for its only plan.
What is included in DeepCrawl’s plan? It includes 100,000 active URLs, five active projects, and full API access. Most SEO tools reserve API access for enterprise tiers, but DeepCrawl offers API access for all its users. That means deeper customization options through its API access.
There is an option for month-to-month billing, but the price is slightly higher at $89 per month.
Frequently Asked Questions
What is DeepCrawl, and how does it work?
DeepCrawl is a cloud-based software tool that crawls websites and analyzes them to identify technical SEO issues. The tool uses a combination of algorithms and machine learning to provide insights into areas such as site structure, content optimization, and crawlability.
How is DeepCrawl different from other SEO tools?
DeepCrawl is designed specifically for technical SEO analysis, making it different from other tools that focus on other areas of SEO such as keyword research, link building, or social media. It is a comprehensive tool that provides an in-depth analysis of site issues that affect rankings, crawlability, and user experience.
Can non-technical SEO professionals use DeepCrawl?
Yes, DeepCrawl is designed to be user-friendly and easy to use. While it does require some technical knowledge, it provides clear and actionable insights that non-technical users can understand. The tool also offers a wide range of resources such as training videos, webinars, and support to help users navigate any challenges.
How much does DeepCrawl cost?
This important digital marketing tool offers one plan. Pricing starts at $89 per month for small websites and goes up to custom pricing for enterprise-level plans.
How often should I use DeepCrawl to analyze my website?
The frequency of using DeepCrawl depends on the size of your website and how often you make changes to it. A monthly analysis may be sufficient for smaller sites, while larger sites may require more frequent crawls. It is also recommended to use the tool after any major updates or changes to the site to ensure no new technical issues.
Conclusion
DeepCrawl can analyze various aspects of a website, including site architecture, content quality, internal linking, and page speed. It also offers automated crawling, custom reports, and integration with other SEO tools. The article highlights the pros and cons of using DeepCrawl, with the main advantages being its comprehensive analysis, user-friendly interface, and customizable reporting.
On the downside, the tool can be costly for smaller businesses, and some users have reported occasional glitches and slow performance. We hope this DeepCrawl review proves helpful in helping you choose the right SEO tool for your business.
