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Is It Illegal to Incentivize Reviews? Things You Should Avoid in Your Campaigns

Yes, it is illegal to incentivize reviews in the United States. The Federal Trade Commission (FTC) has made it clear that businesses are not allowed to offer any form of compensation in exchange for a positive or negative review. This applies to both online and offline reviews. There are a few things you should avoid

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Asking for Review: Template with Examples and Tips 

It can be challenging to ask people for online reviews, whether you’re a business owner or an individual seeking feedback. But asking for online reviews is essential to get an accurate gauge of customer satisfaction, identify areas that need improvement, and make your business or service more visible online. When asking for reviews, the key

Asking for Review: Template with Examples and Tips  Read More »

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Acing Customer Review Instagram Post in 2023 (Tips and Tricks)

If you’re a business owner, you know the importance of customer reviews’ importance. In today’s digital age, potential customers are more likely to base their purchase decisions on online reviews than ever before. And with over 2.3 billion monthly active users, Instagram is one of the best platforms to showcase your happy customers. Here are

Acing Customer Review Instagram Post in 2023 (Tips and Tricks) Read More »

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