How to Schedule Linkedin Posts like a Pro in 2023

LinkedIn has quickly become the go-to social media platform for professionals looking to network, build their brands, and grow their businesses. With over 700 million users and counting, it’s clear that this platform offers a huge opportunity to connect with other professionals and showcase your expertise. But with so much content being shared daily, how do you ensure that your posts get seen by the right people? By learning how to schedule LinkedIn posts.

What will you learn?

In this blog, we’ll explore the importance of LinkedIn posts and why scheduling them is crucial for optimizing your social media presence.

We’ll walk you through step-by-step instructions for setting up your LinkedIn account for post scheduling and provide best practices for creating engaging content that will resonate with your audience.

You’ll learn how to track your post performance, adjust your schedule based on what works, and maintain a consistent posting schedule to maximize your reach.

By the end of this blog, you’ll be equipped with all the tools you need to schedule LinkedIn posts like a pro and take your social media presence to the next level.

Setting up your LinkedIn account for post scheduling

LinkedIn provides a variety of options for scheduling your posts, including the ability to schedule individual posts, bulk schedule posts, and even schedule posts for specific times and days. You can also set up a posting schedule to ensure that you’re consistently sharing content with your audience on your LinkedIn company pages.

A step-by-step guide to setting up your account for post-scheduling

Here’s what you need to do to get started on scheduling Linkedin posts:

1. Log in to your LinkedIn account and navigate to your company page or personal profile.
2. Click on the “Content” tab in the top navigation menu.
3. Click the “Create post” button.
4. Compose your post, including any images or links you want to include.
5. Click the dropdown arrow next to the “Post” button and select “Schedule a post.”
6. Select the date and time you want your post to go live.
7. Click the “Schedule” button to save your post.

Simple isn’t it? But we’re not done yet with scheduling posts.

To set up a posting schedule, follow these steps:

1. Click the “Admin Tools” dropdown menu on your company page or personal profile.
2. Select “Content Suggestions” from the dropdown menu.
3. Choose the topics you want to share content about.
4. Select the days and times you want your posts to go live.
5. Click the “Save” button to set your posting schedule.

With these simple steps, you can easily set up your LinkedIn pages for post scheduling and start sharing content with your audience on a regular basis.

How does the LinkedIn Post Scheduler work?

The LinkedIn post scheduler is a tool that allows you to plan and publish your content in advance. It’s a great way to save time and ensure that your posts are being published at the right time for your audience. When you schedule a post on LinkedIn, you can choose the date and time you want the post to go live, and the post will be published automatically at that time. This also applies to video posts.

Best practices for choosing the right time to schedule your post

Choosing the right time to schedule your LinkedIn post is key to maximizing engagement and getting your content in front of the right people. Here are a few best practices to keep in mind:

Know your audience

Understand when your target audience is most active on LinkedIn. You can use LinkedIn analytics to get insights into your audience’s behavior and engagement patterns.

Experiment with different times

Test out different days and times to see when your posts get the most engagement. This will help you identify the best times to schedule your posts in the future and give you a taste of social media marketing.

Consider time zones

If you have a global audience, schedule your posts at times convenient for people in different time zones.

By following these best practices, you can ensure that your LinkedIn posts are being published at the right time for your audience and maximize your engagement and reach on the platform.

Creating content for LinkedIn

LinkedIn is a professional networking platform, so creating content that aligns with your professional goals and interests is important.

Here are a few types of content that tend to perform well on LinkedIn:

1. Industry news and insights: Share articles, reports, and other content that’s relevant to your industry or area of expertise.
2. Thought leadership pieces: Share your own ideas and opinions on topics related to your field.
3. Visual content: Include images, videos, and infographics to make your posts more engaging.
4. Personal stories: Share anecdotes and personal experiences related to your professional journey.

Tips for creating engaging and shareable content

1. Know your audience: Understand what types of content your audience is interested in and tailor your posts to their needs and interests.
2. Keep it concise: Keep your posts short and to the point. LinkedIn recommends posts between 150-300 characters for optimal engagement.
3. Use visuals: Including visuals in your posts can help them stand out and capture your audience’s attention.
4. Offer value: Make sure your posts offer value to your audience, whether that’s in the form of insights, advice, or inspiration.
5. Use a conversational tone: Use a friendly tone in your posts to make them more relatable and engaging.

Best practices for formatting LinkedIn posts:

1. Use clear and concise language: Make sure your post is easy to understand and free of jargon.
2. Use bullet points and subheadings: Use formatting to break up your text and make your post more scannable.
3. Include a call-to-action: Encourage your audience to engage with your post by asking a question, inviting them to share their own thoughts or experiences, or directing them to a relevant resource.

By following these tips and best practices, you can create engaging and shareable content for your LinkedIn posts and maximize your reach and engagement on the platform.

Optimizing your LinkedIn post schedule

In this section, we will show you how to track and adjust your post performance on LinkedIn.

How to track your post performance

To optimize your LinkedIn post schedule, it’s important to track your post performance and adjust your strategy accordingly. LinkedIn offers a built-in analytics tool that allows you to track metrics like views, engagement, and clicks for your posts.

To access your post analytics, follow these steps:

1. Log in to your LinkedIn account and navigate to your company page or personal profile.
2. Click on the “Content” tab in the top navigation menu.
3. Click on the post you want to analyze.
4. Scroll down to the “Analytics” section to view metrics like views, engagement, and clicks.

How to adjust your schedule based on your post performance

Once you’ve analyzed your post performance, you can adjust your post schedule to optimize your engagement and reach. Here are a few tips:

1. Experiment with different posting frequencies: Test out different posting frequencies to see what works best for your audience. Posting more or less frequently leads to better engagement.
2. Adjust your post timing: Use your post analytics to identify the days and times when your posts get the most engagement. Adjust your schedule to publish more posts during these high-engagement periods.
3. Tailor your content: Analyze your post engagement to understand what types of content resonate with your audience. Use this information to tailor your content to their interests and needs.

Tips for maintaining a consistent post schedule

To maintain a consistent post schedule, consider these tips:

1. Create a content calendar: Plan out your posts in advance using a content calendar. This can help you stay organized and ensure that you’re posting consistently.
2. Use a scheduling tool: Consider using a scheduling tool like Hootsuite or Buffer to schedule your posts in advance.
3. Repurpose content: Don’t be afraid to repurpose your existing content in new and creative ways. This can help you maintain a consistent posting schedule without sacrificing quality.

By tracking your post performance, adjusting your schedule, and maintaining a consistent posting schedule, you can optimize your LinkedIn presence and maximize your engagement and reach on the platform.

Frequently Asked Questions

Can I schedule posts directly from my LinkedIn company page?

Yes, LinkedIn offers a built-in scheduler that allows you to schedule posts directly from your company page. Create your post and click on the dropdown arrow next to the “Post” button to access the scheduling options.

How often should I schedule LinkedIn posts?

The frequency of your LinkedIn posts will depend on your specific audience and industry. Experimenting with different posting frequencies is important to see what works best for your audience. Generally, it’s recommended to post at least once a week to maintain a consistent presence on the platform.

Can I edit or delete scheduled LinkedIn posts?

Yes, you can edit or delete scheduled LinkedIn posts as needed. To edit a scheduled post, click on the post in your content calendar and make the necessary changes. To delete a scheduled post, click on the post and select “Delete” from the dropdown menu. Remember that deleting a post will permanently remove it from your LinkedIn page, so use this option cautiously.

Conclusion

LinkedIn is a valuable platform for professionals in any industry, ranging from individuals aspiring to become flight attendants to company owners managing international businesses, to connect and engage with each other. Post-scheduling can be a powerful tool for building your brand and expanding your reach on the platform. By strategically scheduling your posts, you can ensure that your content reaches the right audience at the right time and maximize your impact.

Now that you better understand how to schedule LinkedIn posts, it’s time to put these tips into action! Start by setting up your account for post-scheduling, creating a content calendar, and experimenting with different posting frequencies and timing. With a little effort and strategic planning, you can maximize your engagement and reach on LinkedIn and take your professional brand to the next level.