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All You Need to Know About local keyword research

Table of Contents

Table of Contents

keyword reserch

When it comes to local SEO, keyword research is key. But what are the best keywords to target? And how do you find them? In this article, we’ll walk you through everything you need to know about local keyword research. We’ll start by defining what local keywords are, and then we’ll show you how to find them using both free and paid tools. Finally, we’ll give you some tips on how to use your new list of keywords to improve your website’s search engine ranking.

What Is Local SEO?

Local SEO is the practice of optimizing a website for Google search results that are specific to a geographic location. For example, if you’re a business in the city of Chicago, you would want your website to show up in Google search results when someone in Chicago searches for your type of business.

There are a number of things you can do to optimize your website for local search results, including adding location-specific keywords to your website content, creating a Google My Business account, and submitting your website to local directories.

Why is local keyword research important?

Local keyword research is important because it allows businesses to specifically target customers in their area. By researching local keywords, businesses can identify the terms that people in their area are most likely to use when searching for products or services. This allows businesses to create content and ads that are more relevant to their customers, which can result in higher conversions and ROI.

Implicit vs. Explicit keywords

In keyword research, there are two main types of keywords: implicit and explicit. Implicit keywords are those that are not typically called out by users in search engines, while explicit keywords are the ones that people use when they want to find a specific result.

Implicit keywords are often found through analysis of a website’s content and structure. By looking at the words and phrases that are used on a page, you can get an idea of the topics that your site covers. You can then use these terms as the basis for your keyword research.

Explicit keywords, on the other hand, can be found using a variety of methods. One popular way to find them is through Google AdWords. By typing in a keyword or phrase into the AdWords tool, you can see how much traffic it generates and get ideas for other related keywords.

How to do local keyword research

When it comes to doing your own local keyword research, there are a few things you need to keep in mind. First, you’ll want to think about what keywords are relevant to your business and what people might be searching for when they’re looking for a business like yours. You can use a variety of tools to help you come up with ideas for keywords, including Google AdWords Keyword Planner and the Google Trends tool.

Once you have a list of potential keywords, you’ll want to start performing some searches using those keywords to see how much competition there is for them. You can use tools like Google AdWords Competition and the SEO Book Keyword Tool to get an idea of how competitive each keyword is. You’ll also want to look at the average monthly search volume for each keyword to see how popular they are.

Finally, once you have a list of high-quality, low-competition keywords, you’ll want to start including them in your website content and online marketing efforts. You can use the Google AdWords traffic estimator tool to get an idea of how much traffic you could potentially get from each keyword.

List the services you offer 

The first step in any local keyword research is to make a list of the services you offer. This can be done in a number of ways, but the most efficient way is to look at your website and make a list of the services you offer on your website. Once you have this list, you can then begin to research the keywords that are relevant to these services.

To research keywords, you can use a variety of tools, including Google AdWords Keyword Planner and Google Trends. You can also use third-party tools such as UberSuggest and Moz Keyword Explorer. This Keyword research tool will help you find keywords that are relevant to your business and that have high search volumes.

Once you have identified a set of keywords, you can begin to create content around these keywords. You can also use these keywords in your advertising campaigns and on your website. By using relevant keywords, you can improve your visibility online and attract more customers to your business.

Check for local intent 

When doing local keyword research, it’s important to check for local intent. This can be done by looking at the keywords you’re targeting and seeing if there are any localized variations. For example, a keyword like “plumber” might have a localized variation like “plumber in San Francisco.”

You can also use Google AdWords to determine whether there is local intent for a particular keyword. Just enter the keyword into the AdWords Keyword Planner and look at the Estimated Local Search Volume. If the number is high, that means there is likely local intent for that keyword.

Finally, you can use Google’s Place Search to find out how many people are searching for local businesses related to your keyword. Just enter the keyword into Google and then click on the “Places” tab. This will show you how many people are searching for businesses in your area related to that keyword.

Check search volumes 

Local keyword research is a great way to hone in on keywords that are specific to your local market. To do local keyword research, you’ll need to check the search volumes for different keywords and phrases. This will help you determine which terms are being used most by people in your area who are looking for your type of product or service.

There are a few different ways to check the search volumes for different keywords. One way is to use a tool like Google AdWords Keyword Planner. This tool lets you see how often particular keywords are being searched for on Google. You can also use a tool like Google Trends to see how popular different keywords are over time.

By doing local keyword research, you can ensure that you’re targeting the right keywords and getting the most out of your online marketing efforts.

Group and map keywords 

One way to do local keyword research is to group related keywords together and map them out. This can help you get an idea of how people are searching for information related to your business. You can also use this information to determine what keywords to target in your marketing and advertising efforts.

One way to group keywords is by topic. For example, if you own a bakery, you might group keywords such as “bakery,” “bread,” “pastries,” and “cakes.” You can also group keywords by location. For example, if you own a bakery in San Francisco, you might group keywords such as “San Francisco Bakery,” “Bakery in San Francisco,” and “San Francisco Pastries.”

Once you have grouped your keywords, it’s time to map them out. This will help you see the relationships between the different keywords and how they are related to your business. You can use a tool like Excel or a diagramming tool like Visio to map out your keywords.

Once you have mapped out your keywords, you can start targeting them in your marketing and advertising efforts. Keep in mind that it may take some time to see results from your efforts, but if you target the right keywords, you should start seeing results over time.

Look for ‘things to mention’

When doing local keyword research, it’s important to be aware of what potential customers in your area might be interested in. There are a few ways to find this information.

One way is to look for “things to mention.” This means finding keywords related to your business that people in your area are likely to mention when talking about what they need or want. You can use Google’s Keyword Planner tool or a tool like Ubersuggest to find these keywords.

Another way to find local keywords is to look at your competition. See what keywords they are targeting and try to come up with similar terms that you can rank for. You can also use a tool like SpyFu to get this information.

Finally, you can also use Google search results to find local keywords. Look at the autocomplete suggestions and the related searches that appear at the bottom of the page. These can give you some great ideas for potential keywords to target.

How do keyword research for local business listings?

When it comes to doing keyword research for local business listings, there are a few different things that you can do in order to find the best keywords to target.

One method is to use a tool like Google AdWords Keyword Planner. This tool allows you to input a keyword and see how much traffic it receives on a monthly basis. It also shows you related keywords that you may want to target.

Another method is to look at your competitor’s websites and see what keywords they are targeting. This can give you an idea of what keywords are worth targeting.

Finally, you can use Google search results to find keywords that are being searched for locally. This can be done by typing in a keyword along with the location that you are targeting. For example, “keyword research Los Angeles”. This will show you the top results for that particular keyword in that location.

How to deal with multiple locations

There are a few different ways to deal with multiple locations when you’re working on a project. One option is to create a separate file for each location, and keep track of which files you need to work on depending on what part of the project you’re working on. This can be helpful if you need to reference specific files when you’re working on the project.

Another option is to use a single file and mark different parts of the file as being for different locations. This can be helpful if you only need to reference specific parts of the file when you’re working on the project.

A third option is to use a separate folder for each location. This can be helpful if you need to reference specific files or folders when you’re working on the project.

Why is performing local keyword research necessary?

Performing local keyword research is necessary because it allows you to understand what terms people in your area are using to find businesses like yours. This information can help you craft marketing and advertising campaigns that resonate with your target audience and generate more leads and sales. Additionally, performing local keyword research can help you identify potential partnerships and collaborations with other businesses in your area.

How to Get keywords for blog posts

When it comes to creating blog content, it’s important to include keywords that will help your posts rank in search engines. But how do you come up with those keywords? Here are a few tips:

1. Use Google AdWords Keyword Planner. This tool is free to use and can help you find keywords related to your topic.

2. Use Google Trends. This tool can help you see how popular a particular keyword is over time.

3. Use Google Autocomplete. This tool can give you ideas for keywords based on what people are searching for.

4. Brainstorm keywords yourself. Think about what words or phrases people would use to find your content.

Once you have a list of keywords, it’s important to use them throughout your post. You can include them in the title, the body, and the meta description.

How to find Search Volume for your local keywords

When it comes to SEO, local keywords are important. They can help you target potential customers in your area, which can result in more business for your company. However, finding the search volume for these keywords can be difficult.

There are a few different ways to find the search volume for your local keywords. The first way is to use a tool like Google AdWords Keyword Planner. This tool allows you to see how many people are searching for a particular keyword each month. You can also use Google Trends to find out how popular a keyword is.

Another way to find the search volume for your local keywords is to use a tool like Moz Local. Moz Local allows you to see how many people are searching for your keywords each month, as well as how difficult it will be to rank for those keywords.

By using one of these tools, you can get a better understanding of how popular your local keywords are and how difficult it will be to rank for them. This information can help you determine which keywords you should focus on SEO for your business.

How to choose which keywords to use

There are a few different factors you’ll want to take into account when choosing keywords for your website. The first is the relevance of the keyword to your business. You’ll want to make sure that the keywords you target are relevant to what you offer or sell.

The second factor is the competitiveness of the keyword. You’ll want to target keywords that have a reasonable number of searches each month, but aren’t so competitive that it’s impossible to rank well for them.

The third factor is the intent of the searcher. You’ll want to target keywords that indicate a searcher’s intention to buy or learn more about what you offer.

By taking these factors into account, you can choose a set of keywords that will help you achieve your business goals.

Finding Keyword Opportunities by Leveraging Your Competitors

One of the best ways to find keyword opportunities is to leverage your competitors. By looking at what keywords your competitors are targeting, you can get a good idea of the types of phrases and terms that are worth targeting yourself.

You can use a variety of tools to do this, including free tools like Google AdWords Keyword Planner and paid tools like SEMrush. These tools allow you to see not only which keywords your competitors are targeting, but also how much traffic they’re getting from those keywords.

This information can be valuable when choosing which keywords to target yourself. If your competitor is targeting a keyword and getting a lot of traffic from it, that’s probably a keyword worth targeting too.

By using your competitors as a resource, you can find all sorts of great keyword opportunities that you may have otherwise missed.

How to track local keyword rankings

There are a few different ways to track your local keyword rankings. One way is to use the Google Search Console. You can see how your website is performing in the search results for certain keywords. You can also see which pages are ranking and how high they are ranking.

Another way to track your local keyword rankings is to use a tool like SEMrush or Moz. These tools allow you to track your website’s rankings for specific keywords as well as your competitors’ rankings. This can help you determine what tactics they are using to rank higher than you and then you can adapt your strategy to try and beat them.

Overall, there are a few different ways to track your local keyword rankings. It’s important to use a variety of tools in order to get the most accurate picture of how your website is performing.

How to measure local keyword success

There are a few different ways to measure how successful your local keywords are. One way is to look at the number of impressions your ads receive for those keywords. You can also look at the click-through rate (CTR) on your ads to see how well they’re performing. If you have a high CTR, that means people are seeing your ad and clicking through to your website. Another way to measure success is to look at the amount of traffic your website is getting from those keywords. If you’re seeing a lot of traffic from local searches, then you know your keywords are working well.

How do I find location based keywords?

There are a few different ways to find location-based keywords. One way is to use Google AdWords Keyword Planner. You can access this tool by creating a free account on Google AdWords. Once you have created your account, you can type in the keywords you are interested in and the tool will show you how often those keywords are being searched for, as well as other relevant information.

Another way to find location-based keywords is to use a tool like UberSuggest. This tool allows you to type in a keyword and it will show you a list of related terms that you can use as potential keywords. It also provides information on how often those keywords are being searched for.

Finally, you can also use your own intuition and brainstorm a list of potential keywords yourself. Think about what words or phrases people might use when they are looking for businesses or services in your area. Try to be specific and include both general and location-specific terms.

One example of a local search engine is Google Maps. It allows users to find businesses and other points of interest in their area. Another example is Yelp, which allows users to read reviews of local businesses.

Best Keyword research tools

There are many different keyword research tools available on the market, but not all of them are created equal. Some of the best keyword research tools include the Google Adwords Keyword Planner, Moz’s Keyword Explorer, and SEMrush.

The Google Adwords Keyword Planner is a great tool for finding keywords related to your business. You can use it to find out how many people are searching for a particular keyword, as well as other relevant information like average monthly searches and competition levels.

Moz’s Keyword Explorer is also a great tool for finding keywords. It allows you to find keywords that your competitors are targeting, as well as see what words and phrases people are actually using when they search for something online.

SEMrush is another great tool for keyword research. It allows you to see what keywords your competitors are targeting, as well as spy on their paid search campaigns to see what ads they’re running and how much traffic they’re getting from those ads.

Frequently Asked Questions

What is local keyword research?

There are a few different ways to do local keyword research, but all of them start with finding keywords that people in your area are actually searching for. One way to find these keywords is to use Google AdWords Keyword Planner. You can start by entering a keyword or phrase related to your business, and the tool will show you how many people have searched for that keyword in the last month. It will also show you other related keywords that you may want to consider targeting.

Another great way to find local keywords is by using Google Trends. You can enter a keyword or phrase and see how popular it is over time. This can be helpful in determining whether a keyword is growing in popularity or declining.

Once you have a list of potential keywords, it’s time to start doing some digging to see how competitive they are. The best way to do this is by using the Google AdWords Keyword Tool. This tool allows you to see how much traffic each keyword generates, as well as how competitive the bidding is for that keyword. This information can help you determine which keywords are worth targeting and which ones are too competitive.

How do I find locally targeted keywords?

When it comes to finding keywords that are specifically relevant to your local business, there are a few different methods you can use.

One way is to look at the keywords that your competitors are targeting. If you can find keywords that they’re not currently targeting but could be relevant to your business, you may be able to steal some of their traffic.

Another way to find local keywords is by using Google’s “places” feature. This feature allows you to search for businesses in a specific area and see what keywords they’re targeting. You can then use this information to come up with your own list of targeted keywords.

Finally, you can use Google’s AdWords tool to find local keywords. The AdWords tool allows you to enter a specific zip code and see which keywords are being targeted by businesses in that area.

How do you do local SEO research?

To do local SEO research, you’ll need to use a variety of tools. The first step is to identify your competitors. Use a tool like Alexa or Compete to find out who ranks highest for your target keywords in your area. Once you know who your competitors are, you can start looking at their websites and trying to figure out what they’re doing that’s working well.

You can also use tools like Google Adwords Keyword Planner and Google Trends to get an idea of what people are searching for in your area. This can help you come up with new keywords to target. Finally, you can use tools like Google My Business to help you optimize your website for local searches.

How do I find location based keywords?

One way to find keywords that are related to a certain location is by using the Google AdWords Keyword Planner Tool. This tool allows you to see how many people are searching for a certain keyword each month, and also allows you to see what other related keywords people are also searching for. This can be a great way to get some ideas for additional keywords that you may not have thought of before.

Alex Contes

My past experience is as a Senior Full Stack Developer/Tech Lead. I have 16+ years of experience working in web development. Now I’ve transitioned to a SaaS product owner. Successfully launched my first product ReviewGrower as a Co-Founder after working on it for almost two years.

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